Looking back at 2021, the popularity of love is rising. From the beginning of the first season of "Heartbeat Signal" in 2018 to today, the love variety and the major platforms are still in love, and each platform now has more or less three or five love roundups that have not yet been broadcast.
The popularity of love has not decreased, but there have been problems in word of mouth, and the problems of hype, malicious editing, and guest explosions in recent years have been one after another. Not to say far, in recent days, the Korean love roundup "Single is Hell" Song Zhiya has pushed the tip of public opinion because of the fake goods storm. Domestic love roundup is not very peaceful, just after the end of the filming of the Youku love roundup "Together to explore love" was accused by ordinary people of "slipping people", "bad attitude", has not been officially broadcast, the program group official blog and Douban entry comment area has fallen, many netizens have expressed their resistance to the program. Moths appear frequently but the platform is still adding weight to the love roundup, will it become the next star-making stage?
A fascinating love affair, a false dream
To paraphrase a network buzzword, "I can be single, but my cp must get married" can see how enthusiastic contemporary young people are to "watch others fall in love", love is indeed top-notch, ordinary guests men and women are extraordinary, these personality guests talk about love to a variety of tricks, from strange to familiar, the program is silky to as if there is no interference from the program group, and the sour and sweet love comes naturally.
However, it is not a secret in the industry that there is a preset of love. Deliberately selected handsome men and beautiful women, intentionally enlarged by the editing of contradictions and sugar spots, although the audience knows this, but will still indulge in the dream of love and weaving, the appeal of time-limited CP can not be underestimated. For the program group, after all, the love roundup is still a reality show, in the vast sea of people to find guests who are similar to the preset role of the program is a must-do homework, and finding a CP that matches it is the key to determining whether a love show can get the recognition of the audience, such as the tomato CP, Providence CP, anecdote CP that came out of "Heartbeat Signal", and the silent CP that came out of "Let's Fall in Love". Not only does the program group profit from it, but the CP group can also taste the sweetness. The guests were on fire, and the problems followed.
Will it be the next star-making stage?
Talent shows are in full swing, will the love variety show become the next stage to launch a celebrity? I'm afraid it is not too easy, creating "red" can have, creating "stars" can not. Like many variety shows, many love variety shows will also create people for the guests to facilitate publicity, with the popularity accumulated in the program, many ordinary guests have transformed into Internet celebrities after watching and leaving the show, and unlike the stars, the star people have been ridiculed by the group, if there is a work can also play a turnaround battle, the guests who come out of the love roundup leave the program after the transformation of the person to set up a car is easy to have a devastating impact. "Heartbeat Signal" female guest Orange originally played on the show as a female doctor, and it was confirmed that the doctor quit school shortly after the end of the show, and the popularity was greatly affected. Song Zhiya, who recently overturned the car, is also similar to this situation, setting up a bold white and rich beauty persona but being found to be wearing fakes, and its commercial value is bound to be greatly reduced.
Another more vigilant situation is that after the ebb tide of the talent show, the high value and high exposure of the love roundup that complements the position is likely to become a stage for a group of people who want to get traffic, with the popularity of the show, different MCN institutions may also throw olive branches to the guests, which is undoubtedly a huge temptation, and the problem of marketing hype and vicious battles in the rice circle has also surfaced. The ordinary guests of "Heartbeat Signal 4" broadcast last year experienced a vicious battle in the rice circle, the female guest Kong Ruchun was criticized by the Internet storm, and the CP fans of the show attacked each other.
Compared with the pure watching others' sweet love program routines, domestic love variety is also trying to get out of the road of personalization, "Goodbye Lover", "Semi-mature Lover" and other experts and scholars of the love variety show has opened up new ideas, perhaps love variety as an observation of reality shows, sweet heartbeat or dog blood to catch horses is not the ultimate goal, through love observation to explore social problems, analysis of emotional value will make love synthesis into a more meaningful program.
Source: Purple Cow News