Luo Xi of China SCE Group: Continue to practice the development strategy of one body and two wings and fulfill the promise of happiness

On January 19, 2022, the 13th Real Estate China Forum and China Real Estate Red List, hosted by China Internet News Center China Net Real Estate, was held in Beijing, with the theme of "New Trends, New Brands, New Marketing", which took the pulse of the new trends in China's real estate industry and explored the development path under the new situation of the real estate industry. In the face of the vagaries of the industry, the entire real estate industry is seeking certainty in uncertainty.

At the meeting, in the new brand session, Luo Xi, brand planning director of China SCE Group, shared the brand power of China SCE Group.

Luo Xi, Brand Planning Director of China SCE Group

Review 2021 – Stick to "Your Touch"

Luo Xi, brand planning director of China SCE Group, said that as a comprehensive real estate developer, China SCE Group has always adhered to the brand proposition of "focus on your emotions" and practiced the development strategy of one body and two wings. Continuously improve competitiveness and influence, and continue to deepen regional deep cultivation and precise force.

In 2021, China SCE Group is committed to customer experience and value transformation, comprehensively upgrading its brand proposition and making happiness within reach. More than 31,000 households were lit up throughout the year, and more than 100 projects continued to be under construction. Among them, Beijing's first double-rail TOD complex project, Beijing Zhongjun Jinhui Future Cloud City, has created a new coordinate of the times.

In July 2021, China SCE Commercial Management successfully landed on the Hong Kong Stock Exchange, adding 9 new SCE World Cities in the annual layout, and 33 cities have been laid out nationwide.

On the balance of SCE, adhering to steady long-term doctrine is an important weight for development. In 2017, adhering to the strategic concept of "determining the present with the future", China SCE Group proposed the development strategy of "one body and two wings". Residential development should be challenged by scale development and industry competition, determine the "100 billion-level strategy", continue to expand the development scale of residential as "one", and enter the 100-billion-level sales scale camp; build a "FUN+ happy life" ecosystem, determine the transformation and coordinated development strategy with The New Retail Shopping Center of China SCE World City and the Fangyu Long-term Rental Apartment as the two wings, and open the second business curve.

At the same time, it incubates new business areas such as education and health management, and with the help of iFUN intelligent Internet of Things platform, it is driven by science and technology and strives to become an excellent leader in a better life.

Looking ahead to 2022 – delivering on the promise of happiness in the long term

Happiness is the tireless pursuit of Zhongjun people in their bones, and it is also an important temperament label of Zhongjun brand. Adhering to the original intention and mission of building a good house for 34 years, in the future, the SCE brand will continue to explore diversified customer needs, actively embrace changes, create a smart life, make happiness within reach as the mission, continue to practice social welfare responsibilities, and fulfill the long-term commitment to happiness.