On January 18, Titanium Media announced that Daniel Zhang, former general manager of the Financial Associated Press and senior financial media person, officially joined Titanium Media as executive president, and Zhao Hejuan, founder of Titanium Media, filled in a "To Daniel Zhang • Langtaosha" on the public account of Titanium Media and sent it to Daniel Zhang to express welcome and arouse a lot of attention.
Some people watched it on a whim and also filled it in, and there were suggestions and criticisms from the professional perspective of writing lyrics, whether it was praise or criticism, it is said that Zhao Hejuan was very happy after reading it.
As a new media entrepreneur, Zhao Hejuan has always given people a keen and strong impression, but people familiar with Zhao Hejuan think that she is a frank and straightforward person, without communication barriers, and likes to express communication directly and efficiently.
For the development vision of titanium media, Zhao Hejuan proposed to "create an international-level new financial technology media when titanium media was just established, from China to the world like Bloomberg", in this regard, Zhao Hejuan seems to have almost stubborn confidence and paranoia.
Although it was not widely optimistic at the beginning, and even had a lot of ridicule, Zhao Hejuan, who has amazing combat effectiveness, seems to have never really cared about the outside world's views.
After years of accumulation, on the tenth anniversary of the start-up, Titanium Media announced a comprehensive financialization, strategic upgrading when the business is mature and the ammunition is sufficient, which obviously has more space, and thus attracts a number of senior media people including Daniel Zhang, Ma Jinnan, Guo Xingan and so on. At this time, for the vision of building China Bloomberg, the industry also has more expectations for titanium media.
Zhao Hejuan also unabashedly expressed joy and gratitude to the team, this song to the team, it is said that it was also improvised at the time of the company's strategy meeting, who could have imagined that a "tough guy" like Zhao Hejuan would also run out to make poetry, and next time I don't know what tricks she wants to play.
Financial Media "Dream Team"
For Daniel Zhang, the official description of Titanium Media is: "Not Ali's Daniel Zhang, not Haidilao's Daniel Zhang, nor so-and-so's Daniel Zhang, from now on, you can call him, titanium media Daniel Zhang." ”
Prior to joining Titanium Media, Daniel Zhang was an influential veteran in the financial media sector.
In terms of qualifications, Daniel Zhang definitely a senior financial media person. He was the vice president of Interface Finance Associated Press, the general manager of Financial Associated Press, and earlier served as the president of Curiosity Daily, the general manager of CBN Weekly, and also participated in the start-up of China's veteran financial media "Economic Observer".
During his tenure as the general manager of CBN Weekly, he led the team to create a commercial achievement of China's financial magazine with 3 years of profit and 5 years of revenue of more than 200 million yuan, separated from traditional media, and after founding Curiosity Daily, he pioneered the "native advertising" business model with high-quality content marketing as the core, so that Curiosity Daily could achieve profitability for two years.
Understand the content, good management, experienced the business considerations of traditional media, but also made great achievements in the new media business, and has been working in the field of finance and economics Daniel Zhang will serve as the executive president of Titanium Media, fully responsible for the company operation and business management of Titanium Media. This year is also the tenth year of the establishment of Titanium Media, Daniel Zhang mission is significant, he also undertakes the burden of accelerating the "New Decade" strategy of promoting the comprehensive financial upgrading of Titanium Media.
In addition to Daniel Zhang, the management brought in from the outside by Titanium Media in the past two years is almost all "senior".
For example, Ma Jinnan, who served as deputy editor-in-chief, vice president and assistant president of 36Kr, vice president of Boya Tianxia Media Group, vice president of New Media of Beijing News, and CEO of Beijing News Hot Chaotian Technology, served as chief operating officer of Titanium Media.
Guo Xing'an, former general manager of "New World Phase" and general manager of "People" magazine, served as the general manager of national integrated marketing and the general manager of the automotive business department at Titanium Media.
There are also many senior media people who have joined the management of Titanium Media since 2021, and continue to recruit people non-stop, titanium media's determination to accelerate financialization can be seen, Zhao Hejuan wrote in the employee letter " Everyone don't worry, we have our own rhythm", now, obviously to the stage of "attack".
Left: Daniel Zhang; Right: Zhao Hejuan
The reason why titanium media can quickly attract so many industry big coffee to join is also from the team of titanium media's original deep financial genes.
Zhao Hejuan, founder & CEO of Titanium Media, has worked in the most mainstream traditional financial media in China such as Caixin Media, Caijing Magazine, and CbnState, and has been stationed on Wall Street, and has also been one of the most famous financial investigative journalists in China.
Co-founder Liu Xiangming has more than 20 years of experience in IT business media, from a long-term publisher and editor-in-chief of "IT Manager World", to the later founding of "Business Value" and China's largest CIO community ITValue, it can be said that Zhao Hejuan has long formed an excellent partner of "finance + technology".
Co-founder Wan Ning, a legend in the field of enterprise-level services, has a wealth of experience, and he was also the first head of IDC, a world-renowned technology and business consulting company.
Following Zhao Hejuan to start a business, two other well-known female partners in the industry over the years, editor-in-chief Yang Yan and CMO Luo Wenqin, have also had in-depth intersections with media such as CBN Daily, New Horizons, and International Herald Herald Herald. Some people in the industry have joked that the "female generals" who can be "abused" by a paranoid like Zhao Hejuan are not "ordinary people".
Zhao Hejuan's internal letter also specifically mentioned the "new task" of CMO Luo Wenqin, who will upgrade from the former head of the market business post to the overall head of the entire video strategic business.
It can be said that after Helping Zhao Hejuan lay the foundation of titanium media, Luo Wenqin was entrusted with playing the new growth curve of "financial video".
This long list of seniors has made Titanium Media take the lead in breaking through from the track and growing into the head in the new media era, and has also built a deep and powerful financial gene and technical understanding ability for Titanium Media.
Looking at the entire financial and technological media field, there are indeed not many teams that can have such a deep accumulation of "finance + technology + Internet" operation, and it is not too much to say that it is a financial media dream team.
Titanium Media's recruitment of professional financial talents is still in progress, and even involves senior management positions such as executive editor-in-chief and in-depth editor-in-chief, all of which are related to finance.
All in "finance", thick accumulation and thin hair
The deep financial genes of titanium media have also made them a unique presence in the technology media, producing products such as "Will LeTV collapse like Delong?" "LeTV's fatal fate is a crazy related party transaction", "The founder was mysteriously arrested, the mystery of Shenzhen Sailon's sudden death", "Jia Yueting's "Golden Cicada Shelling" plan in the United States", "Brain-computer revolution: Musk to the left, Chen Tianqiao to the right", "Chinese workers' difficult game on the construction site intelligence" and a large number of explosive articles that take into account financial and technical visions have also had a huge impact on the market.
Whether it is on the cusp of public opinion that led to the fall of LeTV, or the acquittal of the founder of Sailong who helped from all walks of life, Titanium Media and Zhao Hejuan are the names that market participants have not been able to get around in discussing related topics so far.
But this is far from enough in Zhao Hejuan's view, "financialization" is not only the financial content, but also the financial products, financial data, financial information services need to keep up with one by one.
Internally, she often says that the definition of media has long changed, not only the news media is the media, but all the platforms that solve the problem of information asymmetry are the media. What Titanium Media has to do is to redefine the financial media in the traditional Chinese sense. But this is not a day's work, the real financial upgrading, just began. "I've always adhered to the long-term doctrine, especially media value, and it must be distinguished whether we have long-term value to the market or only short-term value."
In terms of product technology, Titanium Media specializes in creating global science and technology data centers. TMTBASE, a data product for the primary market, has been created to update the primary market project database, investment institution database and the latest investment and financing events in real time; for the secondary market, the data product Science and Technology Treasure has been launched to deeply track the trend of securities market indices, hot sectors and hot stock data in the Shanghai, Shenzhen, North, Hong Kong and United States. Titanium Media is working hard to open up the primary and secondary market databases of science and technology stocks, which is also a unique sector in the industry.
It can be said that whether in the primary market or the secondary market, in the past ten years of development, titanium media has formed a deep accumulation, is currently active in the science and technology media understand the most financial and economic media, and at the same time in the financial media is also the most technical, the most able to understand the development trend of the technology industry media.
On the basis of past development, titanium media began to "finance" in 2021, which is also a trend, and it is also a thick accumulation.
Under the content of a circle of friends announced that he had joined titanium media Daniel Zhang, Zhao Hejuan left a message saying: I have always believed that one thing is that thick accumulation can be thin hair, and Yongge and titanium media have reached the time of thick accumulation and thin hair.
In fact, as early as 2012, when Titanium Media was established, it proposed to "create a new financial technology media of the international level". This is both the original intention and the goal. In the past, Titanium Media has been very restrained from blind expansion, and has also been deeply cultivating the content platform business without distraction.
Under years of efforts, the primary market, secondary market barriers and industrial digital barriers on the titanium media platform are being broken. With the continuous maturity of the capital market, titanium media needs to make a major upgrade in product form, data and content mining, and resource integration. At this time, the expansion of continuing along this main line is also opportune for Titanium Media.
What has changed is not only the change in the style of websites and apps, and the color of the UI from green to red, but also the construction of a new set of content systems.
A product similar to the science and technology news agency, titanium media financial "express" was launched last year, and there are also product modules such as in-depth industry research reports, science stock investor education, expert networks, and membership services. On the Titanium Media App, "Express" and "Video" and "Live Broadcast" have formed three major featured channels and content forms.
In order to "finance" upgrade, Titanium Media has also carried out in-depth access to specialized stock data and financial content, in addition to providing a primary market project database, an investment institution database and the latest investment and financing event information, it also provides real-time updates of the trend of securities market indices, hot sectors and hot section stocks such as Shanghai, Shenzhen, North, Hong Kong and the United States.
In the official introduction, Titanium Media has now formed four major business sectors of new media, science and technology stock data services, global technical expert network, science and technology IP and creative product services, and the global business layout of "Titanium Media International". On this basis, continue to promote the upgrading of finance and economics with great fanfare, on the one hand, Titanium Media intends to seize the opportunity of the development of the digital economy in the future national layout.
According to the "China Internet Development Report (2021)" released by the Internet Society of China, in 2020, the digital economy in the mainland continued to grow rapidly, and the integration of information technology and the real economy accelerated, reaching a scale of 39.2 trillion yuan, ranking second in the world in total.
Last week, the "14th Five-Year Plan" for the development of the digital economy was officially issued, and the "Plan" proposed that by 2025, the digital economy will move towards a period of comprehensive expansion, and the added value of the core industries of the digital economy will account for 10% of GDP. As an important digital economy ecological service provider, Titanium Media has increased resource investment and established scale advantages at this time, and also hopes to seize the dividends of this round of digital economy development.
On the other hand, china's dynamic and increasingly mature capital market has also opened up new imagination space for the financial information service platform represented by titanium media. In the past year, the Establishment of the Beijing Stock Exchange, the number of A-share IPOs has set a record, the turnover of Shanghai and Shenzhen has exceeded one trillion yuan has become "commonplace", and the first case of the national class action kangmei case has been pronounced... China's capital market is accelerating its maturity and rapid development.
In this process, whether it is the standardized needs of enterprises facing the B-end or the financial and business education needs of investors at the C-end, there is a huge room for development of a professional financial information service provider.
In the industry's view, with the joining of senior financial media people such as Daniel Zhang, Ma Jinnan, Guo Xing'an, etc., Titanium Media will also be more comfortable in the future layout and upgrading.
With the size of China's economy and the continuous outbreak of the innovation vitality of Chinese enterprises, Chinese investors do need a Chinese bloomberg that can help them understand and participate in the international securities market, but "China Bloomberg" is not so easy to achieve, in the past decade, the voice that wants to become China Bloomberg has risen and fallen, and eventually it has disappeared from the public and no longer has a voice.
Doing Bloomberg in China not only requires the platform to have a strong moat for information content, but also requires the platform to have the ability to serve the capital market in terms of data, strategy and even transactions.
In the ten years since the establishment of Titanium Media, it has not only formed a deep accumulation through "content + data", but also further connected the two in this financial upgrading, and may also be extended to the trading link in the future, so as to have the ability to provide a complete set of capital market services from information, data to transactions.
The opportunity has been placed in front of titanium media, it depends on how titanium media will follow up on how to accumulate on the basis of "only fast and not broken".
(Source|.) AI Blue Media Collection Author | Black Sheep)