Book a visit, visit an exhibition online, listen to a lesson... In Shanghai, just open your mobile phone and easily access the city's red venue resources through the "With the Bid" homepage, the "Learning to Strengthen the Country" Shanghai channel or the "Red Way" WeChat Mini Program. "In the past, I wanted to visit different red venues, and I needed to find my own official website to make an appointment, but now I can get it with one click, which is much more convenient." Mr. Gu, a citizen, said.
Since its launch on June 18 last year, RedWay has attracted more than 1.7 million registered users and more than 260 million hits in just half a year. This platform, which brings together the city's red resources and has more than 3,800 learning resources such as high-quality courses, search routes, exhibition displays, and red videos, is allowing more Shanghai citizens to feel the infinite charm of red resources.
One-stop collection of the city's red resources
Shanghai is the birthplace of the Communist Party of China and the place where the original intention originated, with more than 600 red resource accumulations throughout the city, and 7 batches of 147 municipal patriotic education bases unveiled, casting the red soul of the city spirit.
In order to meet the needs of the general public to understand the red culture, but also in order to meet the needs of Shanghai's urban digital transformation, last year the Propaganda Department of the Municipal Party Committee, together with the Propaganda and Public Opinion Research Center of the Central Propaganda Department, together with the relevant units of the city, relying on the "learning to strengthen the country" and "with the application" system, took the lead in building a red cultural resource information application platform in the country - Shanghai "Red Way" platform.
At the beginning of the launch of the "Red Way" platform, it brought together 379 revolutionary sites, former sites and memorial facilities in the city, 147 municipal patriotic education bases, and launched more than 1,000 high-quality learning resources such as exhibition venues, high-quality courses, experience routes, and activity videos in the city. It is reported that the "red way" can realize the "one network unified management" of red cultural resources, the "one network communication office" of red cultural applications, the "one-stop service" of red cultural carriers, and the "one-stop sharing" of red cultural information.
"Red Way" also cooperates with the Municipal Big Data Center to promote the construction of a one-stop reservation platform for venues in the city, and realizes the "Red Way" reservation code + "two codes in one" with the application code. At present, 66 key venues in the city have opened online reservations. By the end of December last year, more than 600,000 citizens had experienced the whole process of convenient services of "Red Way" online unified reservation and offline one-code verification.
Create a digital venue for the convenience of the people
The launch is just the beginning, and "Red Road" is constantly optimizing and innovating, more in line with the new trend of the development of the times, the new needs of the people's lives, and the new characteristics of urban development.
"Red Way" innovates and builds a special area for "digital panoramic venues", using "Internet +" to activate the red resource presentation form, with young, three-dimensional, and scene-based online digital pavilions, so that more people can get an immersive visiting experience without leaving home. At present, the "Digital Panorama Venue" special area has integrated the digital panoramic venues of 27 patriotic education bases such as the First Memorial Hall of the Communist Party of China, the Memorial Hall of the Second National Congress of the Communist Party of China, the National Anthem Exhibition Hall, and the Memorial Hall of the Former Residence of Sun Yat-sen in Shanghai, and more digital venues will be connected in the future.
At the same time, with the blossoming of new era civilization practice centers and sites in Shanghai, gradually becoming a big classroom for party history theory publicity and red culture dissemination, "Red Way" has joined hands with the Municipal Civilization Office to promote the city's 16 district-level new era civilization practice centers and 221 township (street) level new era civilization practice sub-centers to settle in "Red Road". Users can obtain the information of 237 new era civilization practice centers and sub-centers in one click in the red map of the "Glorious City" platform of "Red Road", and the distribution of resources can be seen at a glance, and they can participate in nearby civilization practice and volunteer service activities. In the future, the public is also expected to obtain information such as exhibitions, lectures, and activities of 16 district-level New Era Civilization Practice Centers through the "Red Way" and make online reservations.
Let the red culture be closer to the youth
Teenagers are the future of the country and the nation, in order to make the red culture better spread among the youth group, help them set great aspirations, great virtue, become great talents, and take on great responsibilities, "Red Way" is constantly groping, with a more popular way for young people to further enhance the affinity and attractiveness of the brand.
A few days ago, the "Red Way" anime IP "Red Rabbit" was officially unveiled, which is a pink bunny with a sky blue camera and a red five-pointed star on the chest. "Red Rabbit" emoji 1.0 has been launched on the WeChat emoji mall synchronously, and the first blind box product will also be available in the near future. According to the relevant person in charge, the name of "Red Rabbit" is taken from the harmonic sound of "Red Way", active sunshine, love to learn, love to travel, not only is the ambassador of red culture communication, but also means the young and energetic, full of vitality of the majority of "Red Way" users.
In addition, "Red Way" and the Municipal Civilization Office also jointly opened a new "Youth Line" section, relying on Shanghai's rich red cultural resources, launched a new model of online visiting combined with offline punching, and focused on creating a one-stop experience service platform for red culture. The juvenile "Red Way" search route and venue activities are carefully selected from the "Red Way" platform "See red house, learn party history, and walk the red way" resource library, and the search route adds elements such as background knowledge explanation, visiting tasks, and online punch cards, which are interesting and interactive.