When the two-dimensional IP has a certain degree of popularity, the linkage planning will continue to be carried out, for the IP copyright owner, it is a way to monetize, for the partner, it is a way to obtain fans to benefit, in short, it is a win-win cooperation. If the two-dimensional IP is replaced by a star or internet celebrity, it is a common domestic joint cooperation, and in the two-dimensional IP linkage, Japan is treating it as a star or Internet celebrity universal operation, that is, everything that everyone complains about can be linked, after all, the local ACG environment is strong, and it is easy to implement and get results.
We also have a variety of two-dimensional IP linkage in China, but the environmental atmosphere is not exaggerated to the point that everything can be linked, but there will still be such a spit "the money of the house is really good to earn", no matter what kind of linkage will be higher than the average market price of the goods themselves, after all, the added value lies in the IP, under the premise of rational consumption, fans are still willing to pay, and there will also be passers-by who think that this commodity is not worth consuming and mocking.
Now one of the more influential two-dimensional IP in China is "Original God", which has many large and small linkages, KFC, Mengniu, OnePlus, Nippon, Razer, Gaode, etc., anyway, the popularity of the partners themselves is not low, and it is also a kind of cross-border publicity for "Original God". However, it is not easy to export overseas around the domestic linkage, so overseas also have their own linkage plans according to local conditions, such as Japan's favorite two-dimensional peripheral - perfume.
The Japanese primaniacs perfume brand, which specializes in the production of ACG characters, recently launched the second bullet of "Original God" linkage perfume, including Zhong Li, Dadaria, Gan Yu, Ke Qing and Fish, there is a second bullet linkage perfume, of course, there is the role of the first bullet, that is, last year's launch of the air, ying, Kaia, Diluk, Keli and Mona linkage perfume. For this linkage perfume, the perspective of passers-by is the perfume packaged outside the anime character, and the perspective of the house is the flavor emitted by the character, so whether Keli makes you think of the "copper" flavor, whether Zhong Li makes you think of the "cologne" flavor, and whether Ganyu makes you think of the "coconut milk" flavor, a look at the official perfume introduction will be broken the illusion.
However, when the first bullet was released, there were already many fans who started the whole set, according to a single 6600 yen (366RMB), the first shot of 6 characters cost 39600 yen (2195RMB), the second bullet 5 characters for 33000 yen (1829RMB), there is no need for a complete set, just like you spray perfume on the body, others can not smell which character smells, collection more than practical value.