At the beginning of 2022, Guoguang Electric Appliances fired the "first shot" of the meta-universe. The Company intends to establish a joint venture with Zhidu Shares, a shareholder listed on the Shenzhen Stock Exchange, to enter the Meta Universe.
As soon as the announcement came out, the next day (January 17), the opening of the guoguang electrical appliance stock price rose rapidly to 4.51% in the morning. As of the close, the company's shares retreated slightly, closing at 3.26%. Looking back at 2021, the company's stock price fell by 6%. In stark contrast, the stock price of another partner, Zhidu Shares, has directly risen and fallen.
Another electroacoustic company enters the meta-universe
On January 16, Guoguang Electric Appliance announced that it signed a joint venture agreement with Zhidu Shares and Zhidu Group to jointly invest in the establishment of a joint venture company, Guangzhou Zhidu Universe Technology Co., Ltd. (tentative name, the final name of the industrial and commercial registration shall prevail), with a registered capital of 20 million yuan, and Guoguang Electric Appliances, Zhidu Shares and Zhidu Group accounted for 10%, 48% and 42% of the registered capital of the joint venture company respectively.
Guoguang Electric Appliances and Zhidu Shares are both listed companies, and the cooperation between the two has attracted a lot of market vision. In particular, Zhidu Group is also the indirect controlling shareholder of Guoguang Electric Appliances. Zhidu Group, Zhidu Shares and their co-actors hold a total of 140 million shares of Guoguang Electric Appliances, accounting for 29.9978% of the total share capital of the latter, and are the largest shareholders of the company. Among them, Zhidu shares directly hold about 53.85 million shares, accounting for 11.50% of the total share capital of Guoguang Electric Appliances.
Why set up Metacosm Company? Or how well does the metacosm fit into its business?
Guoguang Electric Appliances is mainly engaged in audio electroacoustic business, the company's audio electroacoustic business products are speakers, Bluetooth speakers, computer peripheral audio, WiFi speakers, soundbar products, headphones, mainly used in wearable products (such as VR/AR), smart phones, tablet computers, laptops, desktop computers, smart TVs, smart audio and other consumer electronics.
Speaking of which, you may remember a previous article by Caihua Society, "Doubling the Commons of Electroacoustics, Also Wanting to Be a Metacosm?" Yes, like Guoguang Electric Appliances, Gongda Electroacoustic also started with "sound", and its downstream application areas also include headphones, smart phones, smart wearables, etc.
Similarly, both companies are looking at the metacosm as a grand future issue. Previously, Gongda Electroacoustic said on the investor interactive platform that the company's speakers, microphones, and PCBA products can be applied to VR/AR or meta-universe fields.
Guoguang Electric Appliance simply set up a company to develop the meta-universe, and worked together with Zhidu Co., Ltd. to develop meta-universe-related businesses, initially focusing on the joint development of social games based on the VR environment, digital art meta-universe projects, etc.
The market for the transformation of Guoguang Electric Appliances to do meta-universe is still very buying, in the announcement of the establishment of the joint venture company the day after, the company's stock price rose by 3.26%, and Zhidu shares simply sealed the rise and stop the board.
As we said above, Zhidu Co., Ltd. is one of the shareholders of Guoguang Electric Appliances, a listed company on the main board of the Shenzhen Stock Exchange, the main business is Internet media business, digital marketing business, and the development of new retail, private brand, blockchain, Internet finance business, etc., in the Internet search, big data, AI, IOT, blockchain and other fields have a certain technical precipitation.
As a zhidu shares dedicated to the development and provision of high-quality Internet products and services, it is not surprising to develop meta-universe products again, not to mention that together with the group company Guoguang Electric Appliances, it can also have a good plate synergy effect.
From the performance point of view, in the first three quarters of 2021, Zhidu shares have just turned a loss, in 2020, the net profit attributable to shareholders of listed companies is about -2.9 billion yuan, and in the first three quarters of 2021, it is about 200 million yuan.
The net profit attributable to the mother of Guoguang Electric Appliances in the first three quarters of 2021 has eased on the basis of a year-on-year increase in revenue of about 13.94%, from -52.40% in the same period of 2020 to -19.31% in the first three quarters of 2021.
Electro-acoustic do meta-universe has a trick?
Why are Gongda Electroacoustic and Guoguang Electroacoustic Companies entering the meta-universe?
On the one hand, audio electroacoustic products, as a component or supporting equipment of consumer electronics, are closely related to the consumer electronics market. With the decline of consumer electronics such as traditional televisions and home theaters, as well as the further saturation of markets such as mobile phones, speaker electroacoustic companies urgently need to find new markets.
With the development of internet of things, AI, 5G and other technologies, acoustic application scenarios are becoming more and more extensive, intelligent, Internet of Things trends, so that the audio and electroacoustic enterprises represented by Guoguang Electric Appliances have more widely cut into the AI+iot ecosystem, and even including technology promotion, VR\AR and other smart wearable products that have achieved further development.
Taking Guoguang Electric Appliances as an example, the company's audio electroacoustic business has long-term in-depth cooperation with Head Enterprises such as Harman, Logitech, Apple, Bose, etc., which is more convenient for enterprises to obtain the latest acoustic product trends at the forefront of internationalization.
In recent years, the company has increased the development of domestic customers, and the proportion of domestic sales of products is increasing, and Huawei, Baidu, etc. are all company customers. As we all know, Huawei and Baidu are also the top enterprises at the forefront of technology in China, and Baidu has already taken action in the layout of the meta-universe, and on December 27, 2021, Baidu officially launched the first domestic meta-universe product "Xilang" App to earn enough eyeballs. Robin Li, founder, chairman and CEO of Baidu, also commented: "Our way of getting together is both dreamy and realistic."
With the help of domestic and foreign top-stream customers, as well as the advantages of acoustic technology and hardware manufacturing, Guoguang Electric Appliance layout meta-universe has the basic conditions. And from a technical point of view, Guoguang Electric Research Institute has the world's leading acoustic research capabilities in the field of sound algorithms, and its self-developed sound enhancement algorithms, Bluetooth modules and other technologies have been fully recognized by customers.
The current meta-universe layout of Guoguang Electric Appliances is mainly reflected in the intelligent wearable business of the important tool of meta-universe immersion experience, and the company currently supplies acoustic modules for VR devices, and has generated sales revenue. From January to September 2021, the sales revenue of this type of business accounted for 4.04% of the sales revenue of the audio electroacoustic business and 3.54% of the company's operating income. In the future, the company also plans to carry out VR/AR production business.
From the perspective of the two meta-universes of its joint venture company, the immersive social game business of the VR environment and the digital art meta-universe community are based on the existing business of Guoguang Electric Appliances and Zhidu Shares, and make efforts in the close-up planning of the two meta-universes of social games and digital art, which is feasible.
Immersive social game business of VR environment: Using virtual reality, holographic vision and other technologies to connect cultural tourism and pan-entertainment content, the early stage mainly takes VR terminals as the main entrance to achieve the specific theme atmosphere required for various script plots, so that players can experience the fun of panoramic immersive real-life interactive technology that shuttles through virtual multiple spaces anytime and anywhere.
At the same time, the joint venture will also combine the advantages of blockchain technology to explore the construction of meta-universe economic systems and open UGC functions within the application, exert individual creativity, meet the sense of player participation, and create a "beautiful new world" in meta-domain that transcends space and time constraints.
Digital Art Metaverse Community: The joint venture will build a digital art metacosmity community through VR, AR, MR, blockchain, cloud computing, artificial intelligence and other technologies. The project will use digital technology to realize the integration of online and offline virtual and real scenes, with VR terminals as the main entrance, provide rich creative tools and display methods, create virtual exhibitions of artists with different themes and styles, and bring users an immersive interactive art life experience.
It can be seen that the layout of the metaverse, Guoguang Electrical Appliances is not just a simple talk, but has a plan, and chooses the two major industries of social games and digital art, which are the closest to the metaverse and easier to achieve.
Author: Li Ying