Spend 2 million yuan to provoke the suspicion of "rubbing yuan universe concept" How much "yuan qi" does Guoguang electrical appliance have?

Reporter Li Chunlian

Trainee reporter Zhang Junbing

Near the Spring Festival, the "immortal qi" of the meta-universe is still busy with people.

On the evening of January 17, due to doubts about whether Guoguang Electric Appliances had a hot concept of the rubbing yuan universe and misled investors, the Shenzhen Stock Exchange sent a letter of concern to Guoguang Electric Appliances.

Entering the meta-universe with "own company"

Market reactions vary dramatically

On January 16, Guoguang Electric Disclosed that in order to promote the sustainable development of the company and improve the company's layout in the field of meta-universe, the company intends to jointly invest in the establishment of a joint venture with Zhidu Technology Co., Ltd. and Zhidu Group Co., Ltd., focusing on promoting social game projects based on VR environment and digital art meta-universe community projects.

Guoguang Electric Appliances and Zhidu Shares, Zhidu Group belong to the "family". Zhidu Shares, Zhidu Group and their co-actors hold a total of 140 million shares of Guoguang Electric Appliances, accounting for 30% of the total share capital of the company, and are the largest shareholder of the company; Zhidu shares directly hold 53.85 million shares of the company's shares, accounting for 11.50% of the company's total share capital; Zhidu Group is the indirect controlling shareholder of Guoguang Electric Appliances.

The registered capital of the joint venture company is 20 million yuan, the capital contribution method is cash contribution, and Guoguang Electric Appliances, Zhidu Shares and Zhidu Group account for 10%, 48% and 42% of the registered capital of the joint venture company respectively.

The letter of concern asked Guoguang Electric to explain the relevance of the company's existing business and meta-universe, the development of the relevant existing business, the proportion of revenue and profit, the specific role it played in the joint venture company and the form of cooperation. In addition, in view of the situation that the proposed subscription capital of 2 million yuan and the subscription amount is small, it shows whether the company has the hot concept of rubbing the "meta-universe" and misleading investors.

It is worth noting that for the other party of this cooperation, Zhidu Shares, the Shenzhen Stock Exchange also issued a letter of concern. According to the data, the main business of Zhidu Co., Ltd. includes Internet media, digital marketing and new retail, private brand, blockchain, Internet finance, etc., and has corresponding technologies in the fields of Internet search, big data, AI, IOT, blockchain and so on.

Two days after the announcement of a joint investment in Metacosmos, the market reacted very differently to the two companies. As of the close of trading on January 18, Guoguang Electric Appliance fell 3.54% on the day, and fell by 0.28% in the past two days; Zhidu shares directly rose and stopped on the first trading day, and the highest intraday increase of more than 5% on the second day, with a cumulative increase of 10.08% in two days. In this regard, many Investors of Guoguang Electric Appliances said that "I want to rub the heat but do not rise" and "spend 2 million yuan is really to rub the hot spot".

How much "Yuan Qi" is there

Is it "real hype" or "fake future"

In the recent investor research meeting, Guoguang Electric said that the audio electroacoustic business is still the key business of its future development, under the trend of intelligence and Internet of Things, the company can more widely cut into the AI+Iot ecosystem, obtain high-quality customers, and strive to achieve the strategic goal of 10 billion yuan sales within three years.

In response to the project investment in the meta-universe, Guoguang Electric said that the company has 70 years of rich production experience in loudspeakers, and a team of nearly 800 R&D personnel, and its self-developed sound enhancement algorithms, Bluetooth modules and other technologies have been fully recognized by customers. The company currently supplies acoustic modules for VR equipment, VR is its key development direction, and there are plans to carry out VR/AR production business in the future. VR equipment as a hardware entrance to the meta-universe, Guoguang Electric's experience in VR equipment will help the development of the joint venture project.

However, the actual effect of this capital is the focus of many investors. According to the announcement, the specific projects of the social game based on the VR environment and the digital art meta-universe community are respectively "the panoramic immersive real-life interaction required to realize various script plots with VR terminals as the main entrance in the early stage" and "a virtual exhibition with multiple artistic themes after the integration of online and offline virtual and real scenes".

"At present, there are many companies doing games in China, but in fact, the meta-universe elements in the domestic meta-universe game are incomplete, especially the meta-universe economic system, even if the technical problems are solved, there are many problems such as supervision that make the meta-universe game project difficult to land." For the meta-universe external device VR, which has been hyped since 2014, the current market sales have reached a bottleneck, and its promotion is not successful. In the absence of the application scenario of metaverseal games, the popularization of VR content is more urgent, so the possibility of the company's success from hardware to the project is also debatable. The entry point of the metaverse should be the game, and there are still many things to straighten out in the current domestic metaverse track. Pan Helin, member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology and executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, told the Securities Daily reporter.

"Although VR/AR devices as hardware are the main access devices in the first phase of the metaverse, they now have the ability to initially realize the metaverse. However, the meta-universe industry chain covers a vast space from the experience scene to the underlying technology; at this stage, it is still in the early stage, and investors should look at it rationally. Shenzhen Qianhai Julong investment partner Li Youfu "Securities Daily" reporter said.