Apple's AR/VR headset costs more than $2,000: with M1 Pro chip performance

A report on Friday noted that Apple's rumored AR/VR headsets have encountered some problems due to overheating, camera and software challenges, which could cause Apple to delay plans to launch the product this year.

Now, Bloomberg's Mark Gurman brings us more news about the product.

In previous reports, Guman had said that Apple's AR/VR headsets would be very "expensive," and while analysts expected the product to be priced around $3,000, Gurman said in its latest Power On that the price range discussed within Apple was above $2,000 (about 12,740 yuan).

He believes that Apple's products tend to be priced slightly higher than their competitors, and the profit margins are very exaggerated, so this headset is no exception, but the main reason why the company is considering $2,000 is some of its internal technology.

Not only that, Gurman also pointed out that Apple may use the M1 Pro chip for it, or it may be something similar.

I expect the device to have two processors built in, one of which is comparable to the MacBook Pro's M1 Pro, plus multiple monitors (including ultra-high resolution 8K panels), replaceable lens support, and state-of-the-art audio technology, making it very expensive.

And don't forget that this product has a 7-year history of in-house development, and the cost of this aspect also needs to be recovered... I believe that the chip inside the Apple headset will be on par with the M1 Pro.

The main reason for using M1 Pro instead of M1 is not CPU performance, but the need for a more advanced GPU and graphics performance. As you can see, the M1 has only an 8-core GPU, while the M1 Pro has 14 to 16 graphics cores.

Apple analysts Ming Guo and Gurman have also pointed out that Apple's AR/VR headsets may focus on gaming, media consumption and communications, so performance demand will be high.

Gaming should be the focus of the machine, especially given that it will have multiple processors, a fan, ultra-high-resolution displays, and its own App Store, which Apple is expected to position as a game developer's dream. Second, Apple may come up with content that can be viewed on VR devices. Third, social, we can expect an experience of Animojis and VR facetime classes.

Mark Gurman also bet that Apple's AR/VR headsets will likely be named after:

Apple Vision: I think Apple Vision is probably the truest name for this product. Sounds futuristic, doesn't involve any particular technology or function, can bring an optimistic atmosphere, and doesn't package the product into anything other than as a new visual medium.

Apple Reality: This is my initial guess about what Apple might call its headphones, and it still makes a lot of sense to me. Virtual reality and augmented reality are the core technologies used in headsets, while reality hints at the possible names of the device's rOS operating system. The word itself is also understandable and broad. In addition, the name could apply to the company's first headphones and standalone AR glasses later in the decade. Apple could call its first headset "Apple Reality" and then name the glasses "Apple Reality Glasses."

Apple Sight / iSight: For Apple Sight, of course, my first thought is the iSight Apple video chat camera from 15 years ago. I own one and it's probably the coolest video chat camera ever. Apple no longer uses the "i" in new products, so only Apple Sight is possible. It's not my personal favorite, though, and I don't think it's likely.

He also thinks Apple could call the product Apple Lens or even Apple Goggles.

Source: IT House