Many readers who have paid attention to the release of Apple's new products will remember that after the release of the iPhone 12, the biggest controversy was the color of the mobile phone. "iPhone12 blue was ridiculed to a new height", "blue real machine evaluation is ugly", "no one knows more about environmental protection than Apple"... For a time, the sound of spit even rushed to the top of the hot search.
Apple designers, who have been praised by netizens for decades, may not have imagined that Klein Blue, which has been popular for more than half a century, would actually turn over on its own products. What is even more unexpected is that in just one year, Klein Blue has opened the true fragrance mode in the world.
Big fashion brands have launched Klein Blue
First, fashion brands including big brands such as Off-White, LV, and YSL have launched Klein blue items, and then there are star platforms: Cai Xukun's Klein blue cover album, Huang Zitao's Klein blue hair color, Qin Lan's Klein blue inner suit, and then Li Qin's Klein blue sequin dress.
With the flow of slogans such as "who wears who wears first", "a blue shades the ugly" and other slogans, Klein Blue finally quickly occupied the shopping carts of the majority of girls.
But what many readers don't know is that this "bluest blue in the world" that seems to be controversial by many people as "high-level and white" and "rag can become fine", in fact, it is not the "naïve" blue without a story at all.
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Klein Blue, which has exploded in the fashion industry, what is it?
"International Klein Blue" (IKB), the world's first and only patented color, RGB ratio of 0:47:167, known as the world's purest and most difficult to match blue, but also "ideal blue", "absolute blue". In the 2006 art auction, "IKB 92" sold for a sky-high price of 17656796 US dollars.
Kill Klein Blue
What is the difference between Klein Blue and being able to kill all sides in the Blue Ocean? It all starts with the artist Yves Klein.
Born in 1928 to both painter parents, Klein, who focused on both figurative and abstract art, showed early on his rejection of lines and his sense of control over color.
In 1955, Klein signed up for the salon to exhibit "Orange" in monochrome, but was rejected. The reason given by the judges was: "This work is really not enough." If you can accept at least a little bit of addition, or even a little bit of other color, we may agree to exhibit. But if the light is a color, no, it is impossible..."
Yves Klein and Klein Blue
But Klein could not give in, and after a year of working with chemists, Klein Blue came out, and he began an artistic journey to conquer the four directions with absolute blue. In 1957, Klein Blue made its debut, and eight blue paintings of the same size were particularly eye-catching at the Milan Exhibition. They have no frames, no edges, and allow people to immerse themselves unreservedly in the infinite, bright, blue spiritual world.
"Italian Kafka" Dino Buzzatti wrote in his newspaper for his praises, and Fontana, who had become a master, also acquired his paintings, which further enhanced Klein's reputation. In the same year, while exhibiting the same blue monochromatic work at the Paris Gallery, he also released 1,001 blue balloons at the opening ceremony, which marked the official beginning of his "blue period".
Imagine these are "Klein Blue" balloons
Readers who have seen "Love, Death and Robots" will be impressed by The Zimalan. At first, ZimaLan was just a small square in the picture, but as the artist's body continued to transform, he went deep into the polar regions, stepped on lava, traveled through the universe, and finally dyed the orbits of the planets blue.
As for why it's blue, this inspiration is also related to Yves Klein. In his original novel, Zima Blue, Zima said in an interview: "There is always something about blue. A thousand years ago, Yves Klein said that blue is the essence of color, representing the color of all other colors. ”
Klein painted Klein blue on women's bodies
As an important representative of Pop art, Yves Klein, along with Andy Warhol, Duchamp and Boyce, is known as the four artists who contributed the most to world art in the second half of the 20th century. In Klein & Klein Blue, we can intuitively appreciate his ultimate charm of focusing on only one color.
Klein & Klein Blue
Because of his focus on the "void", Klein not only painted in a variety of new ways such as flames, rain, and wind, but also painted canvases, globes, branches, gallery floors, and even human bodies blue. It wasn't until 1962, when he died of a heart attack and entered the invisible void he had always longed for, that his relationship with blue seemed to end, but it had just begun in another form.
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Swim in that deep blue ocean
Since ancient times, blue has been given a lot of cultural meanings, sadness, melancholy, calm, in ancient Egypt, ancient India and North Africa of the Tuareg tribe, blue and blue objects even have a special status, which is also related to the hard-won blue color system.
In early petroglyphs, we could glimpse red, black, brown, and different ochre pigments, but not blue, green, or white. Wait until humans master the original dyeing technology, but also learn to dye red and yellow first, and learn to dye blue after a long time.
In Color Column: Blue, it is shown how the ancients made artificial blue pigments and applied them to sculptures, paintings and tiles. Since blue became the color of the trend and nobility, the status of blue and its economic value have also undergone essential changes.
Color Column: Blue
The most common of the blues are indigo, ultramarines and Prussian blues. In front of the "Absolute Blue" Klein Blue, what blue stories and legends are recorded in the "Secret Life of Color"?
The Secret Life of Color
Before the Middle Ages, blue had a long period of contempt, and in a survey of the use of color words by pre-13th-century Christian writers, blue was the least used color word, with a 1% appearance rate. But with the appearance of the famous ink blue window, Maria also began to be closely associated with ultramarines.
Ultramarine is made of lapis lazuli and is a pigment that people have dreamed of for centuries. The Italian Renaissance painter and author of the Handbook of the Artist, Cinnino Cinnini, once praised ultramarine: "Excellence, beauty, flawlessness, overpowering all other colors." Its quality is impeccable and cannot be surpassed. ”
There is also indigo, which has many similarities with ultramarine, and the Secret Life of Color writes: "While paint dealers and painters grind and knead ultramarines, the dyeers stir the disgusting indigo jar with their upper bodies naked." The price of the two pigments stimulated a climax of wave after wave of desire and demand that did not subside until the advent of synthetic dyes in the 19th century. ”
The blue waves in "Surf in Kanagawa" are also considered to be the classic of "Prussian blue"
Also beloved by artists and industrial civilizations is Prussian blue. As a favorite color of Picasso's period, Prussian blue was also widely used in wallpaper, wall paint and textile dyes. However, prussian blue was also produced by accident, which occurred in the cochineal red lake refined by painters and alchemists, because of the addition of potassium carbonate mixed with animal oil, which gave birth to what we now call Prussian blue.
Blue, as a magic word, presents a color that is calm, peaceful, does not cause shock or resistance. It is not like a warm red, nor like a steady or mournful black, but it is this neutrality that makes it a calm and peaceful blue, and more and more into people's lives and fashion.
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The Kleinlands entered the public life
Vasily Kandinsky once said in On Spirit in Art: Our starting point is the study of color and its influence on man. Therefore, in his classic color block style creation, we can all feel the sense of decoration and fashion of color matching.
This also shows that colors can not only constitute images, but also have a strong spiritual orientation. The difference between Klein Blue is that it has a strong visual conflict with the environmental color, so that the subject can particularly reflect the sense of self-existence, which has also made it popular in the fashion and art world for more than half a century.
Klein Blue walked into the home décor
In 2007, in order to commemorate the 50th anniversary of the birth of Klein Blue, a series of Klein pieces set off a series of Klein Blue storms. It not only captured the hearts of big names such as Dior, Givenchy, burberry, etc., but also broke into the automotive industry, making Mini Cooper a member of the Klein Blue family. Soon after, it appeared in different fields such as home decoration and graphic design.
With the continuous extension of artistic cross-borders, in recent years, not only Klein blue, but also Morandi color, Titian red, Monet gray and other terms have also appeared in the audience's field of vision. Why are these colors named after artists so obsessed with the masses?
On the one hand, it should be true that the most direct visual language they present is the crystallization of the style and emotion of excellent artists; on the other hand, perhaps out of the intrinsic spiritual needs of consumers, when they wear or use that color, they not only express their attitude and perception of the world, but also the inheritance of excellent art culture for thousands of years.