Author: Yu Yin
This year, we are all surrounded by a kind of blue.
Whether you're surfing the internet or walking down the street, you can randomly catch N blue objects.
There are 29 kinds of blue, and there is only one kind of "honmei blue" in 2021 - Klein blue.
Just by looking at the color cards, it may be hard to remember how Klein Blue once appeared before our eyes.
In fact, before it swept the clothing industry, it has penetrated into our daily lives for many years.
For example, these things:
When I couldn't resist the trend and bought a Klein blue sweatshirt to take home, my mother twisted her eyebrows and didn't understand: "How can you wear such an old-fashioned color when you are young?" ”
Later, she found a royal blue coat at the bottom of the pressure box from her wardrobe — said to be an ancient dress from more than a decade ago. After comparison, my sweatshirt and her coat are basically one color...
"Too low" "plastic" "Is there anything uglier?" ”...... A new blue machine for the iPhone 12 released last year was ridiculed by netizens.
Looking back now, it can only be said that the iPhone 12 was not born at the right time. Last year's "earthy blue" has become a proper "high-grade blue" this year.
Obviously it is the same kind of blue, obviously has existed for many years, why can this year's Klein blue be labeled as "advanced" and become a popular color for young people's collective pursuit?
Compared with folk names such as "royal blue" and "blue", the name "Klein blue" is enough to international and more storytelling.
Klein is actually the name of the French artist Yves Klein.
On a summer afternoon in 1947, 19-year-old Klein sat with two friends on the seashore in the southern French city of Nice, fantasizing about how to "divide the world."
Friends chose animals, one chose plants, and Klein chose minerals. Then, a sudden thought came to his mind, he said: "The blue sky will be my first work of art." ”
As it turned out, he had signed his name on the color of the sky.
Unlike people who like to enrich their works with multiple colors, he believes that there is a world in each color, so monochrome painting was Klein's original field of artistic creation.
Later, he even felt that the field of monochromatic painting was too large, and it was better to focus on only one color. As a result, he entered the "blue period" of his artistic career.
In 1957, Yves Klein exhibited eight panels of the same size, painted with nearly ultramarine paint, at the Milan Exhibition, and an RGB (color standard) ratio of 0:47:167 blue was unveiled to the world.
Since then, this color has been officially named "International Klein Blue" ("IKB").
"First of all, there is nothing, then the depth of nothingness, and finally the deep blue."
"It is the sky, it is water, it is air, it is depth and infinity, it is freedom and life, and blue is the most essential color of the universe."
"Express a feeling, without explanation, without language, with the simplest colors to evoke the strongest spiritual feelings."
The artist Klein's description and feeling of blue has become a way for people to feel romantic.
Seeing such language, can you still associate Klein blue with slippers and trash cans?
Art and fashion are abstract, but words and costumes are figurative. When a color has a story, people's interest in it cannot be the same.
In 2007, to commemorate the 50th anniversary of the birth of International Klein Blue, the fashion industry launched a series of Klein Blue items, from clothing to bags and even cars, which completely set off a Klein Blue storm.
According to the figures that can be found in the clothing textbook, the fashion elements of the past are about 20 years and 1 cycle. However, according to recent observations, the fashion cycle has a tendency to shorten, about 10-15 years and 1 cycle.
In this way, my mother's royal blue coat may also be a testimony to her catching up with the trend. But this dress has only one destination, that is, the bottom of the pressure box.
This year's Klein Blue, most likely, will not be hot next year.