On January 12, 2022, the "General FUN Tide Here to See" General Pickup Truck Diesel 8AT and Cannon General Listing Conference was held in Chongqing, in addition to the launch of the General Diesel 8AT, but also launched a new model of Cannon General, the price range of 126,800 yuan - 193,800 yuan. At the press conference, Fang Yishi, Secretary of the Party Committee and President of the Pickup Truck Division of Foton Motor Group, Zhang Weiwei, Vice President of Marketing and General Manager of the Pickup Truck Division of Foton Motor Group, and other leaders and media guests gathered together to verify the listing ceremony.
As the leader of China's hardcore high-end pickup trucks, Foton Pickup trucks continue to gain insight into market demand, keep pace with the times and launch new products, and lead the development and progress of the pickup truck industry with the concept of internationalization, passenger car manufacturing and excellent product performance. At this press conference, Futian Pickup truck successively released the new model of the General Diesel 8AT and the Cannon General. Both will be held at the same time, and the world will be empowered. Foton pickup truck with high-speed category innovation, all-round to meet the needs of users, ignited the pickup dream in the hearts of countless people. So far, Futian pickup truck has created a new pattern in China's pickup truck market with the posture of a general.
In order to let the general enter more of the young people's group, Futian Pickup has simultaneously launched a series of preferential policies for car purchase, such as financial gifts, replacement gifts, quality gifts, cash gifts, etc., including 5 years and 0 interest, 3,000 yuan replacement subsidies, lifetime warranty of key parts, and 22 yuan to 2022 yuan. Make it easy for users to buy cars, and strengthen channel confidence to help sales sprints.
Will open up a new realm to build brilliance together
Driven by consumption upgrades and demand upgrades and the guidance of pickup truck policies, China's pickup truck market is ushering in a new opportunity for development. At the event site, Fang Yishi, secretary of the party committee and president of the pickup truck division of Foton Motor Group, released the latest strategic plan of Foton pickup truck, taking the customer as the center, building an iron triangle pickup ecological chain of "culture + scene + value", and leading the new track of China's hardcore pickup trucks. In view of the goal of "becoming a Chinese national pickup truck bearer in 2022", Futian pickup truck strategy has been upgraded again, and the "seven modernizations" strategic guarantee has been launched, that is, passengerization, high-end, intelligence, scenario, diversification, energy saving, and specialization, and at the same time, with the help of the new platform of P4, the full-size hardcore large pickup truck has been launched. Foton pickup truck will keep up with the development of the times, seize market opportunities, meet challenges, create a leading system competitiveness in the industry, achieve comprehensive leadership from products to strategy, and strive to promote Foton pickup truck to a mainstream brand of global full-size large pickup trucks in 2030.
Fang Yishi, Secretary of the Party Committee and President of the Pickup Truck Division of Foton Motor Group
Cross-border co-creation of the gene of the player
Embracing users is the foundation of the car company based on the market, to meet the needs of customers is the goal that all car companies should achieve, the great general of the whole series of diesel 8AT is not only the embodiment of Foton pickup car manufacturing strength, but also carries its new spiritual pursuit. At this press conference, Futian pickup trucks, together with the big V of the pickup truck head, the senior player pickup uncle Wang Qing, the assistant chairman and sales general manager of Hubei Zhenxu Vehicle and Ship Technology Co., Ltd. Zhu Yichao, and the deputy general manager of Jiangsu Dexing Caravan Manufacturing Co., Ltd. Zhang Xiaobai, the three major brands, in the form of co-creation, launched the fishing, caravan and other pickup truck life scene plans, presenting everyone with various creative modifications of the general pickup truck, meeting the needs of different groups of people for pickup truck use scenarios, and providing more creativity and inspiration for consumers who love pickup truck life.
Fang Yishi, Secretary of the Party Committee and President of the Pickup Truck Division of Foton Motor Group, awarded the three major brands to co-create partners
Young and fashionable, energetic to release
The appearance of the cannon general pushed the atmosphere of the whole event to a climax. At the event site, Zhang Weiwei, vice president of marketing of foton Motor Group Pickup Truck Division and general manager of the marketing company, interpreted the unlimited product strength of The Great General of the Cannon for everyone. As a very young and fashionable high-end pickup truck, the cannon general has the boundless energy that leads the continuous progress, the invincible original shape that is at the forefront of the trend, the comprehensive protection of incomparable safety, the flawless interior that highlights the high-end pickup, the infinite wisdom of smart and convenient, and the infinite excitement that inspires the exploration of the beautiful life of the pickup truck. As the first model after the release of Foton Pickup's new strategy, The Great General of the Cannon is loyal to the original and advocates the trend, and under the empowerment of many high-tech and high configurations, it will lead consumers to explore more unknown scenes and spaces of "8AT+ ∞".
Zhang Weiwei, vice president of marketing and general manager of the pickup truck division of Foton Motor Group
The double general went out to open a new journey of high-end Foton pickup trucks, and also opened the prelude to The global trend of Foton pickup trucks, and the strength should not be underestimated. Powered by a 2.0T diesel engine that inherits century-old Cummins power technology, it has a maximum power of 120 kW and a peak torque of 390N·m. To match its powerful power, the drivetrain is equipped with a century-old ZF 8AT transmission as well as an Eaton differential lock and BorgWarner timely four-wheel drive system. Double hundred genes empower the rapid power to burst in an instant.
The strength is obvious to all, and the appearance value comes with eye-catching attributes. The cannon-driven general who was listed this time actively catered to the preferences of Generation Z consumers in terms of appearance design, and integrated many elements of the Great Wall, and the national tide was full of style and personality. The square thick front face is equipped with a large intake grille, which is a bit of a beacon to look at carefully. The rectangular boxes in the grille seem to be made of green bricks, the upper two rows of slightly larger exhaust ports are like shooting holes in the wall of the Great Wall, and the embedded FONTN alphabet is arranged like stacks and lookouts together. The headlight design also adopts a unique split design, and the upper part of the lamp belt has a certain oblique arc, such as the sharp eyes on the city wall looking at the enemy. The lower part of the light cavity is like a gun barrel, containing multiple muzzles, ready to fire. Coupled with a body width of nearly 2 meters, it gives people a defensive and offensive posture, and the new colors of orange and blue are more in line with the preferences of young people.
The interior is the same, surrounded by three-dimensional cockpit, the new blue and white interior with 10.25 suspension central control screen + 7-inch color LCD dashboard, full of scientific and technological sense. Keyless entry, one-touch activation, and openable sunroof are standard. In the era when everything can be interconnected, the cannon general is equipped with the latest 4G vehicle networking T-LINK system, remote control, real-time communication, online navigation, one-click rescue in one, intelligent car is easier. AI intelligent voice interaction system, so that people and cars can also interact and communicate.
National brand, Made in China, the whole series of diesel 8AT and the cannon of the great general with the original shape, trend configuration, double hundred genes in the attention of the successful listing. Its entry not only leads the new trend of domestic high-end pickup trucks, but also highlights the hard power of China's intelligent manufacturing. For Fukuda Pickup, it also consolidated the leading position of the Great General in the pickup camp. In the future, Foton Pickup will continue to take users as the core, continue to innovate, promote circle culture, and accelerate the process of globalization. We believe that while Bringing more fashion pickup choices to the younger generation of Chinese customers, Foton Pickup will also carry the banner of national pickup trucks going global in the future.