In the fifth year of its establishment and operation, the Chinese Golden Globe Awards are still ushering in their own first time.
Zhao Yujie, a name not a household name on the Chinese football narrative line, appeared on the poster of the shortlist for the 2021 China Golden Globe Awards. Compared with the well-known internationals Wang Shuang, Tang Jiali, Yao Wei, Wu Chengshu who appeared in the same frame, and Shen Mengyu, who currently plays for the Scottish Celtics, Zhao Yujie, one of the six contenders for the Chinese Women's Golden Globe Award, is somewhat obscure. The top league title, the national team's majority resume, or the favor of commercial brands have nothing to do with her in January 2022.
However, it is precisely because of the appearance of this 22-year-old Shanghai girl that the Chinese Golden Ball Awards, which aims to set an example for Chinese football, have unlocked a novel label on the shortlist - college players. Yes, Zhao Yujie, who is still studying at Florida State University, has never stood on the stage of professional leagues, and the place where she is accompanied by football is the daily college league.
Speaking of which, Zhao Yujie, who moved from Shanghai U18 to the Florida State University team, has been away from home for four years, and she is trying to adapt to overseas life while balancing the relationship between high-intensity schedule and academics. Her efforts in various areas have been confirmed over time by many honors on the college court – the National Second Team, the ACC Division First Team, the Academy Cup All-Team, topDrawer Newcomer of the Year, and so on. A month ago, in the NMA Women's Football Finals, Zhao Yujie scored a winning penalty for Florida State University, helping the school win its third national championship in team history and achieving her second cup in four years.
It's an adventure of courage and dreams, and Zhao Yujie's story hasn't been overlooked by the Chinese Golden Globes. From 2017 to 2021, "Setting an Example for Chinese Football" proposed by Anran, Secretary General of the Organizing Committee of the Chinese Golden Globe Awards, has never been more than a slogan. Incidentally, when the organizing committee solicited professional advice from relevant organizations in the early stage, Zhao Yujie's name was not listed, but after more discussion and consideration, the Chinese Golden Globe Awards Organizing Committee finally put her name into the candidate list of the international footballer.
Compared with the previous four editions, the 2021 China Golden Globe Awards, which did not announce the shortlist of seven major award candidates until January 11, 2022, came a little later. The interweaving of the two years on the timeline inevitably gives people a sense of crossing, and the challenges, setbacks and difficult to sort out of the challenges faced by Chinese football this year are roughly reflected in the "late but late arrival" of the Chinese Golden Globe Awards.
In this context, the high-level launch of the Chinese Golden Globe Awards is enough to reflect the original intention of the organizer, Sports Media. In the stereotype of many people, the "one newspaper and ten periodicals", including "Sports Weekly" and "Football Weekly", can be directly equated with sports media, but in fact, after a drastic transformation, the sports media group that takes advantage of the comprehensive upgrading of the sports industry has completed the panoramic platform layout of sports resources. In addition to the existing print media, the Group also includes a new media matrix composed of two sports apps and hundreds of sports accounts, sports events and activities, brokerage, venues, publishing, tourism and supplies. The Generation Z label, which conforms to the trend of the new era, the China Golden Globe Award, which opens up online and offline and has great resource advantages, is an important representative of it.
"China Golden Globe Award", "China Women's Golden Globe Award", "China Golden Coach Award", "China Golden Boy Award" and "China Futsal Golden Globe Award" are still the core responsibilities of the 2021 China Golden Globe Award, with a total of 43 candidates, almost including the highlights of all dimensions of Chinese football in the past year. In addition, in addition to continuing to join hands with Tencent Interactive Entertainment to commend the "Football E-sports Club of the Year" and "Mr. Football E-sports of the Year" in the context of e-sports being selected for the Hangzhou Asian Games, the China Golden Globe Awards also plans to add more non-competitive awards - including football variety, youth training public welfare, brand marketing and special awards of the organizing committee, etc., on the one hand, hoping to continue to expand the extension of the awards, on the other hand, it is also to let more grassroots practitioners of Chinese football get the attention they deserve.
It is true that in the difficult stage of Chinese football, the Chinese Golden Globe Awards have not stagnated and slackened. In the words of AnRan, Secretary General of the Organizing Committee of the Chinese Golden Globe Awards: "In this winter when the epidemic has not yet faded, Chinese football that is moving forward in difficulties still has a little hope." Looking back, we firmly believe that meaningful things should be done persistently. It is not only a summary and recognition, but also a record and motivation. May the Chinese Golden Globe Awards witness the rise of Chinese football. ”
Just as when Shandong Taishan won the Chinese Super League championship and was crowned double champion, the news that the 2021 China Golden Globe Awards launched the selection and announced the list of winners swept the Chinese football circle in various forms. The poll microblog, published by Football Weekly, quickly garnered nearly a million views. It can be said that in the case of some official awards often difficult to give birth, the Chinese Golden Globe Awards, which are held by sports media and have been supported by many brands, have become the most anticipated existence in the Chinese football circle after each season.
"The Chinese Golden Globe Awards is a typical case of sports transformation, we have made a lot of attempts in the past 7 or 8 years, and finally think that our transformation should play a special role, to create classic IP, to be the creator and manager of IP, to build an IP platform." Tang Yangke, deputy general manager of Sports Media Group, said that the China Golden Globe Award IP creates value for players, partners and other parties. In the process of such continuous extension, the Chinese Golden Globe Awards has always practiced the strategy of transformation and upgrading of sports media - based on the three-dimensional media matrix, to achieve the integration of resources in the Chinese football circle. Different from the previous single communication attribute, the sports media, which connects well-known media and journalists across the country with the Chinese Golden Globe Awards, has become accustomed to becoming the central position of the Chinese football circle at the end of the year and the beginning of the year. For Chinese football, which has always lacked a sense of ceremony, all the carefully filled in ballots is not just an award, it is more like the spark and memory that media people hope to leave behind for Chinese football after assembling.
At the end of last year, when Wu Xi, who won the Chinese Golden Globe Award for the first time, saw the daughter blessing video secretly prepared by the organizing committee on the podium, the smile on his face was unbearable. No one can remove this warmth from the narrative line of Chinese football – people can't, and capital can't.
Spend a long time with Chinese football - come to the fifth Edition of the Chinese Golden Globe Awards and sports media, continue to believe in the process.
Author: Chen Dingrui