Why is the online "Go Spring Festival Gala" so popular
The first national "Go Light Online Spring Festival Gala", jointly initiated and organized by the China Weiqi Association and Weiqi News, was broadcast in 123 WeChat groups at home and abroad, including People's Network Wenwen, the official platform of the China Weiqi Association, the public account of Weiqi Newspaper, Yike Weiqi, Sina Sports, Tencent Sports, Shanxi Xinzhou Television Station, Taiyuan Education Television Station, Jiexiu Television Station, Tianjin Live broadcasting, and Singapore Weiqi Association, Xinhua News Agency, Hubei Daily, China Net, Guangming Net, Reference News, Today's headlines and other more than 100 media across the country have reported on it. According to incomplete statistics, the number of viewers exceeded 10 million, and Baidu searched for "Go Spring Festival Gala" and "Go Light" with a total of 17.9 million results. The Spring Festival Gala of Go, in a new form of dissemination, has allowed Go lovers across the country to spend a "Year of Go" and created a new river of Chinese Go cultural activities, which has achieved great success and unprecedented response.
So, why can the Go Spring Festival Gala be popular in the national Go circle?
The important foundation for the popularity of the Go Spring Festival Gala is because Go has a long history and profound connotation; because Go has 60 million enthusiasts, and many of them are multi-talented; it is because in recent years, the Chinese Weiqi Association has vigorously grasped the construction of organizations, and the enthusiasm of local associations and Weiqi institutions has been high; it is because the leadership attaches great importance to it, and Chairman Lin Jianchao has designated a special person to be responsible for the preparation and review of the program, and has personally written an inscription for the party. With such good basic conditions, coupled with the careful design and hard organization of the organizing committee, the enthusiastic participation and active dissemination of the majority of Go people, the Go Spring Festival Gala has become a hit, becoming a beautiful scenery at the beginning of the year.
The first national "Light of Go Online Spring Festival Gala" features
First, the universal nature
General Secretary Xi Jinping pointed out that "the fundamental purpose of developing sports is to strive to improve the physical fitness and health level of all people, so that all people have more sense of gain and happiness." "The vast number of literary and art workers should adhere to the people-centered creative orientation, persist in serving the people, and serve socialism." The organizing committee deeply studied and comprehended the spirit of General Secretary Xi's speech, and determined the purpose of the activities of "Go Spring Festival Gala Chess Fan Performance" and "Weiqi Spring Festival Gala Serves Chess Fans".
The whole process of the creation and broadcast of the first national "Light of Go Online Spring Festival Gala" has always taken the participation of the whole people as an important criterion for screening programs, and insisted that the programs are oriented to the people, the public, and the national Go enthusiasts.
2. Cultural
"The Light of Go Online Spring Festival Gala" has always guided the creation of evening programs based on the principle of highlighting "culture".
(1) Fully absorb the nutrients of China's excellent traditional culture.
The children's stage drama "Chinese Filial Piety" (selected by the Chess and Card Sports Association of Kunshan Development Zone, Jiangsu Province) and the children's song and dance "Carved Love Paper-cut Music" (selected by Nie Weiping Special Education School in Ezhou, Hubei Province) take the excellent traditional Chinese culture as the source of creation and are entertaining and educational. It is worth mentioning that the children's song and dance "Carved Love Paper-cutting Music" is performed by deaf-mute children at Nie Weiping Special Education School in Ezhou, Hubei Province, which reflects the care of Go people for special groups.
(2) Fully display the rich and colorful regional culture
The two programs "Chess In the World" (selected and sent by Shishixiang Central Primary School in Kecheng District, Quzhou City, Zhejiang Province) and "Qiyuan Kuntong" (selected by Gansu Pingliang Weiqi Association) show the wonderful legend of the origin and development of Go culture in China; the national intangible cultural heritage, the traditional dance of Wuwei City, Gansu Province, "Liangzhou Attacking Drums" (selected by Gansu Wuwei Chess Sports Association and Wuwei No. 15 Middle School) uses majestic drums and majestic dances to show the generosity and heroism of Wuwei people to the audience.
(3) Pay full attention to the use of traditional Chinese cultural art forms to penetrate the atmosphere of the evening
Chunlian is a literary form unique to the Spring Festival. The organizing committee of the "Light of Go Online Spring Festival Gala" created fifty pairs of Go Spring League due to Toko's writing, and celebrated the New Year with Go people. Universal Alliance: "There is spring in China; everywhere go", "chess people celebrate the Qingming Dynasty, China rejoices in the spring" has been well received by the national Go people; the Singapore Weiqi Association special link: "Keshan Huaqi New Year Letter, Xingdao Coconut Wind Sending Guests", Shanxi Provincial Weiqi Association Special Link: "Nine Domains Zhaokai Chess Pulse Yong; Qianqiu Geng Continuing the National Style" is also a masterpiece of the Spring League.
Third, the times
The first national "Light of Go Online Spring Festival Gala" took "epochality" as the direction of the creation of literary and artistic programs at the evening.
(1) The first national "Light of Go Online Spring Festival Gala" focused on patriotic themes.
The song "Paulownia Blossoms" with the deeds of Comrade Jiao Yulu, an outstanding Communist Party member, and the song "Spanning a Hundred Years", which is set against the background of the centenary of the founding of the Party, these two songs selected by the Luoyang Weiqi Association in Henan Province and lyrics by Liu Jianghong, one after the other, ignited the passion of the audience, and the latter wrote a perfect end to the evening program with generosity and heroism.
(2) The first national "Light of Go Online Spring Festival Gala" attaches importance to the theme of "continuing the red blood vein".
The solo "Red Army Soldiers Miss Mao Zedong" (blowing pipe solo "Red Army Soldiers Miss Mao Zedong" by the Jiupin Go Group in Zunyi City, Guizhou Province )) this program spread the theme of the era of "continuing the red blood" through the program and through the Network. The show aired at the lantern festival gala that followed.
(3) During the preparation and broadcast of the first national "Light of Go Online Spring Festival Gala", it has received widespread attention from all walks of life in the country.
The relevant comrades of the Zhejiang Provincial Old Comrades Weiqi Association took the initiative to contact the organizing committee and planned to donate a batch of Go equipment to a primary school in a county in Jiangxi Province, an old revolutionary area where they had fought and worked. The follow-up work organizing committee is following up the implementation.
(4) The first national "Light of Go Online Spring Festival Gala" pays attention to the hot spots and priorities of current affairs.
The song and dance "Welcoming the Winter Olympics, Singing Beijing" (Selected by the Beijing Tianxia Chess Group) highlights the theme of the Beijing Winter Olympics and highlights the help of the People's Beijing Winter Olympics, and this program is broadcast in the follow-up Lantern Festival gala.
Fourth, safety
In the preparatory work, the organizing committee of the "Light of Go Online Spring Festival Gala" pays great attention to the overall situation of the current epidemic prevention and control, always puts "safety" in an important position, and attaches importance to the literary and artistic programs with the theme of "anti-epidemic".
(1) All the preparations for the first national "Light of Go Online Spring Festival Gala" were carried out online.
The organizing committee reviews the selection and sending of program copywriting in various units in advance, pays attention to the epidemic situation in the whole country and specific cities at any time, and takes the safety of "epidemic prevention" and "anti-epidemic" as the premise of program recording. Canceled and terminated the plan of local personnel intensive viewing of the Go Spring Festival Gala.
(2) "Tongxin Tongde, Yiqi Anti-epidemic" (Shaanxi Tongguan Chess Academy Selection) shows that Shaanxi Tongguan Chess Academy shows that Shaanxi Tongguan Chess Academy shows its responsibility, actively participates in local anti-epidemic work under the tense situation of local epidemic situation, and actively spreads Go culture through new forms.
(3) In the process of recording the "New Year greeting video to Chinese Go players", in order to comply with the local regulations of Singapore that "gatherings of more than five people are prohibited during the epidemic period", the Singapore Association, the only live broadcast sub-venue in foreign countries, recorded videos in two batches.
5. Public welfare
(1) The organizing committee of the first national "Light of Go Online Spring Festival Gala" has always adhered to the principle of public welfare in the whole process of preparing and broadcasting the party.
Supporting units Yike, Tencent, Sina, Xinzhou City Television, Taiyuan Education Television, Jiexiu City Television, Live Tianjin, Hubei Provincial Weiqi Association volunteer to participate in the preparation of the party; China Weiqi Association video number, China Weiqi Association Douyin number, People's Network Culture and Tourism Sports Channel, Weiqi Newspaper public number, Sina Sports, Tencent Sports, Yike Weiqi, Xinzhou Television Station, Taiyuan Education Television Station, Jiexiu Television Station, live tianjin full voluntary participation in the online broadcast of the evening; Hubei Provincial Weiqi Association, Shanxi Provincial Weiqi Association, Gansu Provincial Weiqi Association, Inner Mongolia Weiqi Association, Jiangxi Weiqi Association, Hainan Weiqi Association, Luoyang Weiqi Association, Changchun Weiqi Association, Xinzhou Weiqi Association and other 140 national Weiqi associations, Weiqi organizations, Weiqi groups, hundreds of Weiqi self-media, public accounts, and more than 5,000 Weiqi organizations extended by their radiation, all participated in the preparation, production, broadcast and dissemination of the party.
More than 20 staff members of the organizing committee of the first national "Light of Go Online Spring Festival Gala" volunteered to participate in the whole work of the party. It is countless Go people who have completed all the work of the first national "Light of Go Online Spring Festival Gala" with their love for the party and the motherland, the love for the people, and the love for Go.
(2) The organizing committee of the first national "Light of Go Online Spring Festival Gala" pays attention to the social responsibility of the program.
In the preparatory process of the evening, the organizing committee successively contacted, coordinated, organized and implemented more than ten activities to donate Go equipment, books, newspapers and periodicals to the old districts, the western region and special groups. Wang Xuehua, Hao Mingxia, Dang Jianwen, Bai Lu, Zhu Fulian and other Go players, Shanxi Luxin Group, Jiangsu Kunshan Development Zone Chess and Card Sports Association, "Muye Fox Tournament" WeChat public account and other Go organizations, through the first national "Go Light Online Spring Festival Gala" organizing committee will be donated funds, materials, together with love, to all directions of the motherland.