As the saying goes: Real gold is not afraid of fire.
Its meaning is to say that the more difficult a thing is in the moment, the more it can highlight its true strength, for example, this year, when the automotive industry is facing problems such as global chip shortage and soaring raw material prices, there are many well-known big brands that have seen a sharp decline in sales caused by suspension of work and production, and some brands have achieved a contrarian growth in sales throughout the year by virtue of their own strong strength, such as Dongfeng Fengshen!
I believe that many people have a deep impression of the domestic brand of Dongfeng Fengshen, as an independent high-end brand under the domestic leading car company Dongfeng Motor Group, don't look at the establishment of Dongfeng Fengshen for only more than ten years, but its performance in the market is not lost to some old brands. According to the information officially announced by Dongfeng Motor, dongfeng Fengshen's cumulative sales in 2021 reached 122,000 units, an increase of 73% year-on-year, exceeding its previous sales target of 120,000 units for the whole year!
It should be known that the background of the automotive industry in 2021 is that the market is in a state of continuous decline, and the market still fell by more than 15% until the end of the year. In contrast, Dongfeng Fengshen has not only become one of the few brands that can exceed the year-end sales target, but its annual year-on-year growth rate is more than 70%, leading the market. Many people will ask questions when they see this, from the perspective of years, the Dongfeng Wind God, who is still a relatively new recruit, how to achieve growth against the trend in a difficult environment?
This has to mention the towering tree backed by Dongfeng Fengshen - Dongfeng Passenger Vehicle, with Dongfeng Motor's deep foundation in passenger cars, Dongfeng Fengshen opened the "Era of Technology Fengshen" in 2021, and its technical masterpieces are "DSMA's new modular architecture technology" and "Dongfeng Mach Dual Engine" of new power technology. In terms of technology with strong technology research and development bonuses, Dongfeng Fengshen also launched a high-performance family car with strong product strength in 2021 - Yixuan MAX!
We don't talk about the rest, just from the perspective of the vehicle's power performance, the Price is only 93,900-137,900 Yixuan MAX provides two kinds of powertrains including the hybrid version, of which the Fuel Edition is equipped with a Mach-powered 1.5T turbo engine + a high-cost 7-speed wet dual-clutch transmission, which can output a maximum horsepower of 190Ps and a peak torque of 300N·m, such an amazing power output is placed on a 100,000-level home car, who can not be impressed? In the hybrid version, the MHD hybrid system equipped with 1.5T and motor can output the maximum comprehensive power of 250kW, zero hundred acceleration is only 6.95 seconds, and the fuel consumption of 100 kilometers is as low as 4L, compared with the light hybrid model of the joint venture brand in the early 100,000 years, the hybrid version of Yixuan MAX is more likely to make people have the desire to buy?
With the performance of superior products at the same level and price, Yixuan MAX, which was just listed in September, has enabled the Yixuan family to exceed the 10,000 unit mark in September and October. In addition to the eye-catching performance of the Yixuan family, another hot-selling model of Dongfeng Fengshen is a pure electric car - Fengshen E70, the main customer group of the car comes from the operating users of the B-end market, and everyone knows that this is the most tested user group of vehicle quality, and Fengshen E70 has proved the hard-core quality of the car with its outstanding performance of selling more than 4,000 units for many consecutive months, and in the future, Dongfeng Fengshen is committed to making it "the first car in China to operate vehicles"!
Big Hero Car Talk: There is no doubt that as a high-end brand under Dongfeng Motor, Dongfeng Fengshen's comprehensive performance in 2021 is extremely eye-catching, on the basis of this market sales victory, Dongfeng Fengshen has set a higher year-end sales target of 200,000 units for the new 2022, and we look forward to Dongfeng Fengshen bringing more excellent products in the new year!