If everyone spends nearly 200,000 yuan to choose SAIC Volkswagen Lingdu at the moment, I believe most consumers will shake their heads. After all, there are too many models worth buying around 200,000, and the Accord, Camry, Magotan, and Passat abound. Therefore, in this situation, Lingdu still wants to have sales, and the simplest and most direct way is to discount and reduce prices.
The dealer quotations seen by Xiaobian from relevant websites show that the price reduction of all its models is about 40,000. Even, some time ago, Xiaobian also saw some resource vehicles, and the price of the entry-level version of Lingdu fell below 100,000. In this way, it is obvious that a big concession has been made on the price for the sake of sales. In terms of sales, Lingdu sold 5882 vehicles in November last year, 8129 in October last year, and 2495 in September. Such results cannot be said to be good, but they are definitely not particularly bad. In fact, the current Lingdu relies on price to win sales, essentially because its product strength is not competitive in the market, after all, it has not been replaced for nearly 7 years.
Some time ago, we know that the declaration map of the new generation of Lingdu and related spy photos have been announced, and the new car will be officially released on January 17 according to the latest news. For the new generation of Lingdu after 7 years, for many people, it is definitely worth paying attention to. However, from the pictures and product force information currently exposed, the design style of the new generation of Lingdu is somewhat inconsistent with the aesthetics of current consumers. Even if it is said that in the matter of aesthetics, radish cabbage has its own love, but the design of the new generation of Lingdu, Xiaobian asked no less than five young colleagues around him, and they all said that some could not accept it.
Indeed, judging from the declaration chart, the new generation of Lingdu has changed the calm atmosphere of the Volkswagen family, and the overall look is very radical, and even the design style of some Japanese cars. Above the details, although it is a traditional fuel vehicle, the grille looks very narrow, the front of the car is very flat, and the headlights use an irregular shape design. On the side of the body, it can be seen that it still uses a slip-on style, which also looks like a fashionable and sporty atmosphere. In the rear of the body, the new generation of Lingdu adopts a penetrating taillight, although it is a popular design element at the moment, but it still feels a little radical in the visual feeling. For such a design, I don't know how the small partner thinks?
The design of the interior, on the whole, looks much more comfortable compared to the appearance. However, it can be seen that the overall situation is also a lot more radical. Like the popular dual screen design, the air conditioner outlet through the through, and the more chic looking shift lever design, are the highlights. In terms of power, the new generation of Lingduyu is still expected to be equipped with a 1.4T engine, which is matched with a 7-speed dual-clutch transmission. The power parameters are consistent with the current model.
The overall product strength improvement is mainly in the design of the appearance and interior, and although the configuration information is not fully exposed, it is expected that there will be a certain improvement in the configuration. However, as far as the product strength of the new generation of Lingdu is concerned, the design has been complained about by many people, and there is no substantial improvement in the power. At this time, can we really be in the market on the basis of a relatively firm price, and the market is good? There's a big question mark here.
Summary: In the current automobile market, the car market of about 150,000 people is quite competitive. Don't say that the new generation of Lingdu, let's say that toyota, which is full of limelight at the moment, launched the Asiatic Lion last year, and the market response is not flat. Therefore, do you think that the new generation of Lingdu will sell brilliantly after its listing? You may wish to leave a comment in the comment area to discuss it