The so-called dark horse is a car company like Auchan Automobile. As a passenger car brand under Changan Group, it has only been established for more than three years and is very young, but along the way, it is a frequent explosion of models, and sales are growing year by year. In 2021, cumulative sales approached 230,000 units, reaching 228,299 units, an increase of 49% year-on-year. If you compare the 4.4% industry growth rate announced by the Association of Automobiles, the growth rate of Auchan Automobile has almost reached 11 times.
What is this concept? On the one hand, the sales report card of nearly 230,000 vehicles has helped Auchan Automobile to sit in the top ten positions of Chinese passenger car brands, compared with many long-established car companies, the performance is very good. On the other hand, this achievement was achieved in the context of the tight supply chain caused by the international epidemic in 2021, which shows the maturity and forward-looking of Auchan Automobile in the production and manufacturing system, and reflects the resilience of Auchan Automobile.
However, today's market is speaking in terms of products, so the frequent appearance of explosive models is an important reason why Auchan Automobile can become a dark horse.
For example, Auchan X7, since its listing at the end of 2019, the cumulative sales volume of the whole series has exceeded 210,000, of which the derived Auchan X7 PLUS, with "five industry leading, five major peer leading, five major industry firsts, five major system standards" broke through the ceiling of the same level of product configuration value, the cumulative order in 76 days of listing has exceeded 40,000 vehicles, reaching 42,948 vehicles, with gratifying results.
Auchan X5, which has sold more than 10,000 units per month for 13 consecutive months since its launch, and has sold 128,526 vehicles in the whole year, is a full-fledged traffic model. And with the "youth own young" co-creation plan, always adhere to the product differentiation innovation, intelligent differentiation innovation, personalized experience innovation, and constantly launch customized products, dare to think and dare to play dare to implement, with personality dynamics and users to maintain the same pace, in the hearts of young consumers have a good reputation.
There is also the upcoming Auchan Z6, as a new smart sequence flagship model, the initial debut has received high market attention. This model adopts a new design language, the shaft length ratio reaches 0.595, which is at the leading level of the same level, the body posture is beautiful, and it is equipped with three sets of powertrains, including the Blue Whale IDD hybrid system in addition to the Blue Whale 1.5T and 2.0T, which has a great chance to continue the dark horse trend of Auchan Automobile.
Of course, in the state of continuous high product market heat, Auchan Automobile can not jump out of the background of the industry's current lack of cores, limited by chip supply, and terminal hot sales trend, the current full range of models in all parts of the country are in short supply, there is a possibility that "orders can not be delivered years ago".
Therefore, adhering to the customer-centric and adhering to the supremacy of customer interests, on January 13, Auchan Automobile announced the launch of the first New Year "Waiting for Car Red Packet" in 2022 - before 24:00 on January 30, 2022, the user who ordered Auchan X5 (excluding manual gear) and Auchan X7 PLUS (excluding manual comfort type) and did not pick up the car immediately enjoyed 2888 yuan cash red envelope.
According to the official statement, the 2888 yuan waiting car red envelope can basically cover the taxi fare during the Spring Festival. Although the amount is not large or small, it can also be seen from it that Auchan Auto has indeed been committed to exceeding user expectations and surprising users. At the end of the year, The red envelope of 2888 yuan and other cars is undoubtedly a commitment to users and a deep implementation of "user-centered".
Kanche said:
In fact, whether it is a service or a product, Auchan Automobile has always insisted on starting from the user's point of view, so it is not surprising that the operation of waiting for the car red envelope is just the basic operation of Auchan Automobile under the concept of "customer-centric".