2021 is a year of "five flavors and miscellaneous" for all car companies.
Although the domestic epidemic situation has improved, but the chip shortage throughout the year, hot models are still tight, terminal sales once again cast a shadow. Some data show that if there is no "lack of core" tide, China's automobile sales in 2021 are expected to be about 2 million more than the current one, reaching about 22 million vehicles, which is not only higher than the level of 2019 before the epidemic, but also basically the same as 2018.
In this context, Auchan Automobile still rushed into the top 10 sales of Chinese automobile brands in 2021, with cumulative sales of 228299 vehicles, an increase of 49% year-on-year, far exceeding the year-on-year growth rate of 4.4% of the entire automobile market.
Hot sales in short supply, Auchan Auto Haosa 2888 yuan and other car red envelopes
Limited by the supply of chips and the hot sales situation of terminals, the current supply of all models of Auchan Automobile is in short supply throughout the country, and there is a possibility that "orders cannot be delivered before" are possible.
Based on Auchan Automobile's "customer-centric" concept and the attitude of adhering to the attitude of maximizing the interests of customers, on January 13, 2022, Auchan Automobile announced the launch of the first New Year "Waiting for Car Red Packet" in 2022: before 24:00 on January 30, 2022, users who order Auchan X5 (excluding manual transmission) and Auchan X7PLUS (excluding manual comfort type) and do not pick up the car will enjoy 2888 yuan in cash red envelopes. The red envelope of 2888 yuan for waiting for the car can basically cover the taxi fare during the Spring Festival, which can be considered very thoughtful.
A business that is responsible for its customers is a good business. There are delivery difficulties in the entire industry, and Auchan Automobile is in the supply, grasp the production at the same time, at the same time for the customer's careful consideration directly extended to the customer to pick up the car, so that 100% of the customer's sake of Auchan Automobile is trustworthy, but also worth choosing.
Customer-centric, adhere to the customer's interests first
Changan Auchan always regards customers as the foundation of the enterprise and the bright light for moving forward.
From the debut of the 2021 Shanghai Auto Show Auchan X7PLUS to the 2021 Guangzhou Auto Show Auchan X7PLUS fishing version, camping version of the exhibition, many times invited users to appreciate the car, car appreciation; in the fifth season of the super tester "national public test" activity, invite users to test drive, user satisfaction, in order to deliver the product to the market, users feel that it is really good.
Auchan Automotive is always willing to listen to the voice of the user and provide support for the user's ideas. In August 2021, when Auchan X5 Youth Edition was listed, it officially released the "Youth Own Young" co-creation plan, and provided millions of co-creation funds for creators to help users create their own Auchan X5, so that every user can become the helmsman, including Auchan X5 magic reform series, which is the result of Auchan Automobile and users.
There is no doubt that Oushan Automobile, which takes the customer as the center, adheres to the supremacy of customer interests, wholeheartedly considers customers, and 100% practices the five major commitments of "price transparency, delivery standardization, quality assurance, rapid response, and professional service", is a true "user enterprise".
Good quality cars are worth waiting for - Auchan X5 comprehensively links young people
As a new value product that comprehensively links young people, it advocates that "youth is a force" Auchan X5 takes "plastic aesthetics" as the core design language, uses light and shadow to create a high-level aesthetic of dynamic and static blending, combined with light and shadow to make the static Auchan X5 grow on the aesthetic points of young people.
Auchan X5 focuses on the new value products of the 100,000-level mainstream SUV market, the configuration level of Auchan X5 comprehensively exceeds the market and consumer expectations, face recognition, track mode, wheat-free car KTV, clairvoyant downwind ear function is unique to the four major peers, 0.30Cd ultra-low wind resistance, new blue whale NE1.5T engine, new plastic design concept, 40 decibels idle working conditions, The five major configurations of the Onstyle3.0 intelligent ecosystem shaped by Qualcomm Snapdragon's 8-core car chip have achieved the same level of leadership, setting a "new benchmark for the value of 100,000 mainstream SUVs".
As the "benchmark champion of new sports SUV", Auchan X5 can achieve 0-100km/h acceleration of up to 7.79 seconds in terms of power, and 0-60km/h acceleration of up to 3.63 seconds, which can be called "traffic light starting king".
In fact, from the magic reform series to the youth version, the sports version, and then to the newly listed Tiger Howl Limited Edition, Auchan X5 has always insisted on launching customized products through product differentiation innovation, intelligent differentiation innovation, and personalized experience innovation, keeping pace with users with personality and dynamics, linking the world of young people with smart driving, and "resonating with young people with driving fun" to fully meet the personalized needs of young people who "have light in their hearts".
According to the data, in 2021, the cumulative sales of Auchan X5 128526 vehicles, and the average monthly sales of 13 consecutive months exceeded 10,000 for 13 consecutive months, and the cumulative sales of models reached 138681, which was loved by young users. Auchan X5, good quality car worth waiting.
Good quality car is worth waiting for - Auchan X7PLUS "popular when self-improvement"
As the first PLUS flagship of Auchan Automobile, Auchan X7PLUS breaks through the ceiling of the same level of product configuration value with "five industry leaders, five major peer leaders, five industry firsts, and five major standards of the whole system", bringing product power far beyond user value expectations, while the new car also achieves the advancement in five aspects of power, intelligence, appearance, space and quality, bringing the high-value driving experience of flagship SUVs.
Auchan X7PLUS creates a popular charm appearance with a new natural aesthetic design; creates a new experience of full-scene intelligent control with a 0.618 gold straight ratio classic oriental aesthetic, a microfiber leather punched seat, a 37 dB breathing level silence, and a 2786mm ultra-long overshoot wheelbase to create a new model of flagship quality of "smart living room"; creates a new experience of all-scene intelligent control with an 8-core full-scene OnStyle3.0+ intelligent control car system; and a new generation of Ne1.5T high-pressure direct injection engine+ with Blue Whale Blue Whale's 7-speed wet dual-clutch transmission golden power combination creates a benchmark power for cross-level performance with a high-speed loop limit speed of 214km/h and zero hundred acceleration of 8.23s.
Auchan X7PLUS refreshes users' value expectations for 80,000-130,000 PLUS flagship SUVs with leapfrog strength. According to the data, the cumulative orders of Auchan X7PLUS in the 76 days of listing are 42948 vehicles, and the cumulative sales of Auchan X7 products have now exceeded 210,000 vehicles. Auchan X7PLUS, good quality car worth waiting.
Write at the end:
Auchan Auto has always practiced the concept of "user-oriented", whether it is products or services, it adheres to the user's point of view. At the same time, Auchan Automobile has always been adhering to the product concept of "providing value to customers, which is twice the cost paid by customers", testing product quality with various requirements that are higher than industry standards and challenging limits, and giving users better experience, greater value satisfaction, exceeding user expectations, and surprising users with some configurations and functions that are only seen in luxury cars.
Grasp the product, grasp the quality, Auchan Automobile also grasps the user's car purchase experience. New year, new car, new wish, Auchan automobile welcome new gift. Auchan Auto's 2888 yuan and other car red envelopes at the end of the year is a commitment to users and a deep implementation of "user-centered".
The brand is trustworthy, the quality car is worth the wait.