As a life sharing and consumption decision-making platform loved by young people, Xiaohongshu has a strong community planting attribute, and Xiaohongshu masters have also gained great attention in content creation and sharing.
In order to help everyone better understand the changes of the Little Red Book platform and the marketing value of the reds, Crowley specially launched the "Little Red Book Influence List", and launched the "Little Red Book Reds Growth List" and the "Little Red Book Popular Video List" based on the Crowley Growth Index and the performance of the reds' works, which not only show the growth status of the account, but also help analyze the growth trend of the platform.
"Little Red Book Influence List"
The "Little Red Book Influence List" selects 21 categories such as food, travel, unboxing evaluation, beauty, fashion and so on, and the number of people on the list is 420. Among them, the number of crowley indexes showing an upward trend was 311, accounting for 74.05%, an increase compared with the previous month.
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From the perspective of vertical performance, in December, the unbox evaluation category was frequently popular, with 303 explosive videos dominating, and 19 of the 20 celebrities on the list showed an upward trend; the games and fashion categories followed with 289 and 255 explosive works respectively, providing everyone with a rich and diverse range of boutique content.
From the perspective of celebrity performance, beauty expert @ Cheng Shi'anan rose by 290,000 fans by relying on detailed beauty dry goods; sports and fitness expert @ Pamela Palmela Reif sucked 286,000 powders with 6 works, continuing to maintain the first place in the vertical category in influence; medical and health expert @ Dr. Liu Jiayong gained fan attention with professional knowledge, and the near-daily speed also allowed him to maintain a high degree of activity, and the influence growth was very obvious.
Overall, in December, the influence of the Little Red Book celebrity still changed greatly, and the food master @ Yo-Yo Food Ji first appeared on the list and reached the top of the list. Mother and baby parent-child master @ Zhang Yicheng, fashionista @AndreaAndJayden, travel master @ Dubai sauce, game master @ Lin Yan, animation master @ a Zen little monk, cute pet master @ in the lower iron head Ah Biao, car master @ beautiful girl car management director The influence has been greatly improved compared with November, and in December topped the list.
"Little Red Book Celebrity Growth List"
The Clarian Growth List is based on a monthly basis, combined with the reading, interaction, fan growth rate and other data of the talents this month and the previous month, and is indexed and weighted to get the best talents for monthly growth. In December, there were a total of 20 people in the Growth List of Little Red Book, all of whom were new talents.
@Wukong Interior Design in the field of home improvement ranked first in the growth list of this issue, with more than 150,000 fans in a single month. By sharing joyful, interactive, flexible and warm home space design, he conveys ideas and warmth, opening up more diversified possibilities for more young people.
Food expert @ Lin Chuyi ranked second in the growth list, in December released a total of 15 works, to study low-calorie food-based ingredients home-cooked practices and restaurant hidden eating methods, attracting a large number of fans to follow, "get the same style" "next time try", more and more "foodies" have become her loyal fans.
The sixth place in the growth list is treasure music master @ landlord's cat, a gentle and healing folk song group, bright and clean but slightly melancholy singing that makes people intoxicated, and the gentle and delicate voice line warms the hearts of too many people in this winter. Even though there are only 8 works in December, it is still impossible to stop everyone's love for music and tenderness.
"Little Red Book Blockbuster Video List"
The Little Red Book blockbuster video is based on the works of the above list masters. In December, there were 428 people in the Xiaohongshu Influence List and the Growth List, and the cumulative output of works was 5732, of which 3139 works with more than 1000 likes, with a hit rate of 54.7%, and the number of works with more than 10,000 likes was 954, accounting for 30.39% of the total number of hit works.
In December, the Little Red Book blockbuster works mainly revolved around pan-entertainment types such as unbox evaluation, games, fashion, and beauty, and were affected by shopping festivals such as Double 12 and New Year's Goods Festival, and the number of popular works in the box evaluation category increased significantly, with 303 explosive works riding in various vertical categories.
"Little Red Book Blockbuster Video List" selects the TOP10 works in the blockbuster video to display.
The highest number of likes in December was @Chuan's ingredient review of the work "Treasure Weight Loss Blogger Amway", with 687,000 likes topped the list. Winter is easy to grow meat but it is also the most effective season for weight loss. @ Chuan's ingredient evaluation At this time, the weight loss blogger Amway content was released, recommending a number of fitness and weight loss bloggers for everyone, po out star weight loss secrets, "light eating is not fat" is not a dream, winning the recognition of the crowd.
@Beauty Teacher Fan's "face is not because you are fat but blush" work became the top 2 of the hit list. Who does not love beauty, from tooting cheek face to temperament hanging royal sister is the dream of how many girls. @Beauty Teacher Fan uses two effective actions to help fans slim their faces and become beautiful, and the magical effect also makes fans call it useful.
The third place in the hit list is @Millions of Fans Nanjie's work "Want to have straight beauty? These two moves will make you stand up! ”。 Two actions, ten minutes a day with slender straight legs, to help girls correct the leg shape has become a million fans, this work also continues to rise under the recognition of fans.
Overall, the Little Red Book masters in December are still active, and some of the vertical authors of the Reds Influence List have changed greatly, which also encourages reds to continue to produce content to improve themselves. On the basis of overall stability, we continue to deepen the content, and we look forward to the output of more high-quality celebrities and works.
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