On the Douyin platform, the influence of celebrities continues to show fresh changes and trends, with the obvious characteristics of fast change. The indicators to examine the influence of celebrities are multi-dimensional, not only to consider the attention of the celebrity's account, but also to refer to the operation of the celebrity's account over a period of time, as well as the degree of audience feedback.
In order to further gain insight into the ecological changes of Douyin content and the growth path of creators, Clairy specially launched the "Douyin Red Influence List", and launched the "Douyin Reds Growth List" and "Douyin Explosive Video List" based on the Growth Index and the performance of Talents' works, which not only showed the growth status of the Talents account, but also helped all parties analyze the platform situation.
"Douyin Red Influence List"
The content of the Douyin platform has formed a relatively stable direction, the vertical category ecology is mature, and Crowley's "Douyin Red Influence List" selects 32 vertical categories such as beauty, appearance, humor and funny, animation, cute pet, and knowledge science to rank.
Each vertical category is selected as top 20 based on operational indicators such as the number of fans, likes, comments, and shares, and a total of 640 people are on the list in this issue.
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From the perspective of vertical performance, entertainment masters are still the leader, and the number of popular videos with more than 10,000 likes is 2625, far exceeding other types of account content, and it also shows a similar trend in the previous list, and the total number of videos and explosive models in the entertainment vertical category is enough to be proud of other vertical categories.
At the same time, in this list of influences, the creation of knowledge science content showed a good upward force, and the list of talents produced a total of 711 explosive videos with more than 10,000 likes, occupying the second place in the vertical performance.
It is worth mentioning that the explosive rate of knowledge science (the number of explosive videos / total number of videos) has reached about 63%, which is higher than the explosive rate of the entertainment vertical category by 52%. The vertical performance of knowledge science in January not only showed the strength in the number of videos, but also highlighted the "gold content" and good audience of knowledge science videos under the content ecology of the Douyin platform dominated by entertainment.
At the same time, january film and television videos are also quite popular with the audience, with 671 videos that break 10,000 likes, second only to the knowledge science category, especially the video works with 10W+ likes account for a high proportion of explosive videos, reaching about 45%, this trend shows that film and television videos are more likely to produce high praise works.
From the perspective of the performance of the reds, in this issue of the influence list, the humorous and funny category @ crazy little Yang Ge won the top 1 of the list, in January to get 2.17 million new fans, the work is still small and fine, the average number of likes in the video is more than 2 million; cute pet talent @ talking Liu Erdou, in the vibrato stopped nearly a year after the first update of the video, 2 works won a total of 2.8 million likes, while gaining 30W + fans, the work under the hot evaluation continues, can see the strong impact of "missing returning population" The influence of food expert @ Liu Yong's clean and hygienic performance showed an upward trend in January, high-frequency updates brought sustained attention, 19 works brought 1.8 million fans, accounting for about 20% of the total number of fans, this month's data performance is quite prominent, ranking second in the food vertical category in the influence list.
From the overall point of view, among the 640 people in the 32 vertical categories of the "Douyin Red Influence List", a total of 382 People's Clarian Index showed an upward trend, accounting for 60%, indicating that the list of Douyin celebrities is more competitive and the ranking is larger.
For talents, in order to have a breakthrough performance in their own content direction, they must maintain normal updates, but also fully consider the creative form, and continuously attract new fans and enhance their influence with content that has something to watch and discuss.
"Douyin Red Man Growth List"
In different time periods, users' preferences for content will change accordingly, and the types of content that are concerned and loved by users at a certain stage can in turn guide creators to create more accurate content.
Clairy's "Douyin Reds Growth List" takes the monthly unit as a unit, combines the reading, interaction, fan growth rate and other data of the talents this month and the previous month, and indexes the weighted calculations to get the best talents who grow every month and show the talents whose attractiveness has soared. In January, the TOP20 of the "Douyin Reds Growth List" are all new talents, involving 8 major vertical categories.
The first of this issue of the growth list is the face value of the talent @ Hua Xiaolong, january rose 1.24 million fans, the current number of fans is 2.55 million, a total of 29 video works released in January, basically reached a stable daily change, the average number of likes of the video is 240,000.
@ Hua Xiaolong's video is based on daily eating and fitness content, the figure of the eight-pack abs is very interesting, wearing a black mask while cutting the mouth open, revealing a more exaggerated mouth expression, in many face value areas have a high degree of recognition. Observe his work history, although there are also body advantages and beautiful looks before, the work is partial to the direction of fitness teaching, the content attraction is not eye-catching, in January began to wear a "leaky teeth" black mask, and added dry rice life content, growth soared, data all the way up, image adjustment plus content update, let us wait and see how the rookies in this beauty area continue to bloom.
Also in the Yan value area growth performance is also outstanding @ Li Beiyu, in this growth list won the second place, january rose 660,000 fans, the average number of likes of video works 148,000, the current stable day change, the form of works for walking home to share life fragments and positive energy of the fragments of thoughts, face shooting way to narrow the distance between us and the reach, warm smile is his symbol. Warmth, positive energy, and eye rim are his unique charms and magic weapons for him to break through the track.
Mother and baby master @ Xiao Yu Bao, with a unique perspective of the baby, sharing the toy car driving skills of children at home, stood out in this issue of the growth force list, ranked fourth, released a total of 9 works, the average number of likes is as high as 270,000, of which 2 works exceed one million likes, the video "gold content" is quite high, visible fun and creativity, is the constant law of attraction.
"Douyin Explosive Video List"
With the continuous prosperity of the Douyin content ecology, the explosion means the focus of the public. Crowley's "Douyin Explosive Video List" hopes to dig out more Douyin masters and more high-quality explosive videos to show the vitality of platform content.
In January, the "Douyin Influence List" and "Douyin Reds Growth List" had a total of 654 people on the list in addition to the number of overlapping people, with a cumulative output of 18,600 videos, a total of 2.342 billion likes, an average of 28 works released by each person, and an average of 125,900 likes per work. Among them, the number of works with more than 100,000 likes is 5191, the explosion rate is 27.89%, and the number of works with more than 1 million likes is 431, accounting for 3.77% of the total explosion data.
In January, the "Douyin Explosive Video List" selected the top 10 explosive videos
Blockbuster works mainly revolve around entertainment, knowledge science, film and television, sports, face value and other pan-entertainment types, the recent knowledge science class began to increase exponentially, while the entertainment account is still ranked first, due to the approaching Winter Olympics in January, sports accounts began to show their heads.
The highest number of likes in January is the work of the plot master @ BaiQiao with problems [Today there is no paragraph of the family people, what is the matter? #Baiqiao has a problem #Reverse】 The video content is a humorous reversal of the recent highly popular cross-dressing video, combining hot spots with his own good reversal techniques, and successfully won 3.235 million likes, ranking first in the list. At the same time, the drama video occupies four seats in the top video of the january blockbuster, and the vertical performance is also quite excellent.
Cute pet talent @ milk is a cat in the december last year list produced the highest number of likes of the work, in the January list still contributed very high-quality works, this month's work [four cats at the same time hand ... Worthy of being a family hahahahaha # cat's confusing behavior] ranked seventh in the explosive works, the "myth" of 4 cats is still being written, and the cute concentration x4 video, who can't help but open it.
There is also our list of regulars @ Crazy Little Brother Yang, in January for the TOP10 explosive video list contributed two high-quality videos, [just like, dad and brother this kind of confidence from the bones of the @ douyin little assistant] and "today's brother, let me impress." @Douyin Little Assistant], play the theme of life funny clearly.
Returning to the level of influence, in January, the top 10 of the Douyin explosive video list is still produced by the head of the master, and the high powder foundation makes it have a strong influence in itself, while constantly exploring and innovating in the works, presenting more interesting or in-depth content, in order to maintain the good momentum of influence.
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Douyin monthly data analysis is released
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