Rural good things live broadcast "seconds of space"! Li Jiaqi public welfare promotes a new model of agricultural assistance

On the evening of January 11, Li Jiaqi opened a public welfare special session of "China Youth New Year Goods Festival" in the live broadcast room, and local good things such as Xinjiang gray dates and Shanxi apricots were snapped up. It is understood that the "Chinese Youth New Year Goods Festival" was jointly initiated by the Central Committee of the Communist Youth League, the All-China Youth Federation, and the People's Cultural Tourism of the People's Daily, aiming to discover domestic good goods and promote the sales of agricultural assistance. This live broadcast is also the second consecutive year that the "China Youth New Year Goods Festival" has cooperated with Li Jiaqi's live broadcast room, and more than 30 million people watched this heart-warming public welfare live broadcast that night.

As a member of the Shanghai Youth Federation and the Central Committee of the Communist Youth League, Li Jiaqi was one of the first Internet marketers to devote himself to public welfare live broadcasting. Previously, Zhu Guangquan, a well-known host of CCTV, and Li Jiaqi formed the "Little Zhu Peiqi" combination, which was integrated three times in two years to bring goods for Hubei public welfare, and was selected as the "Top Ten Responsibilities Live Broadcast" of the Chinese Academy of Social Sciences, and won the "2020 China New Media Poverty Alleviation Special Recommendation Case". According to incomplete statistics, Li Jiaqi's live broadcast room has accumulated nearly 10 million pieces of agricultural products, and in 2021 alone, its public welfare agricultural assistance territory has involved 20 regions.

Using live e-commerce to help farmers in new formats, Li Jiaqi actively exerted a driving effect and contributed to rural revitalization. During the double 11 period in 2021, Li Jiaqi launched 17 public welfare actions in a row in the live broadcast room, carrying out public welfare goods for good things in Qinghai, Shanxi, Xinjiang and other places, boosting a number of agricultural goods to become e-commerce blockbusters, and driving local farmers to increase income. Barley rice from the Qinghai Plateau and buckwheat flour from the mountains of Yunnan province have completed product upgrades and hitched a ride on the e-commerce express train at the suggestion of Li Jiaqi, moving from the live broadcast room to thousands of households.

"Helping rural revitalization is the responsibility of an anchor," Li Jiaqi said. Through a live broadcast of helping farmers, Li Jiaqi is doing his best to support the digitalization, branding and industrialization of upstream agricultural products, so that more people can share the value of live e-commerce. In the future, Li Jiaqi's live broadcast room will continue to explore more diversified and richer "live broadcast + public welfare" model, so that more people in need of help can be seen and discovered through the live broadcast room.