A few days ago, the Department of Market Management of the Ministry of Culture and Tourism issued the "2022 Tourist Guide Professional Quality Research and Training Points", which are divided into 9 topics, aiming to further improve the professional quality and professional ability of tour guides and improve the quality of tourism services.
Notice of the Department of Market Management of the Ministry of Culture and Tourism on printing and distributing the "Key Points for the Study and Training of Tour Guides' Professional Quality in 2022"
Market Letter [2022] No. 2
Departments (Bureaus) of Culture and Tourism of all provinces, autonomous regions and municipalities directly under the Central Government, and bureaus of culture, sports, radio, television and tourism of the Xinjiang Production and Construction Corps:
In order to implement the relevant deployment of the "14th Five-Year Plan" Cultural and Tourism Market Development Plan, according to the "Notice of the Ministry of Culture and Tourism on Printing and Distributing the Action Plan for Strengthening the Construction and Management of Tour Guide Teams (2021-2023)", in order to further strengthen the training management of the tour guide industry, standardize the training content, improve the quality of training, and promote the high-quality development of the tourism industry, the Department of Market Management of the Ministry of Culture and Tourism has studied and formulated the "Key Points for the Study and Training of Tour Guides' Professional Quality in 2022", which is hereby issued to you. Please grasp the implementation in light of reality.
All localities should invite professional teachers to participate in lectures, improve the training system, enrich training courses, and carry out the training of tour guides within their jurisdictions in accordance with the methods of departmental leadership, joint participation of institutions of higher learning and industry organizations, hierarchical development, and simultaneous implementation of online and offline.
Notice is hereby given.
Department of Market Management, Ministry of Culture and Tourism
January 10, 2022
2022 tour guide professional quality research and training points
In order to further improve the professional quality and professional ability of tour guides and improve the quality of tourism services, combined with the characteristics of tour guides, this key point is formulated.
I. Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era
1. Incorporate Xi Jinping Thought education on Socialism with Chinese Characteristics for a New Era into the compulsory courses for the professional quality training of tour guides, hire experts from propaganda departments and relevant professional scholars from colleges and universities to give lectures, and guide tour guides to adhere to the correct political stance in reading the original works to learn the principles of the original texts, strengthen ideals and beliefs, base themselves on their posts, integrate and understand, and tell Chinese stories well.
2. Focus on the relevant contents of the "Xi Jinping Outline for the Study of Socialism with Chinese Characteristics in the New Era", combine local cultural and tourism resource endowments, and educate the majority of tour guides to enhance the "four consciousnesses", strengthen the "four self-confidences", achieve "two safeguards" through classroom lectures, case analysis, special seminars, inspection and exchanges, and strive to cultivate tour guides into practitioners of cultural self-confidence, promoters of mass tourism and demonstrators of civilized tourism.
3. Focus on studying and implementing the spirit of the Sixth Plenary Session of the Nineteenth Central Committee of the Communist Party of China, strengthen knowledge training on the history of the Communist Party of China, the history of new China, the history of reform and opening up, and the history of socialist development, do a good job in cultivating the professional ethics of tour guides, carry out professional ethics education for tour guides through the publicity of typical deeds of excellent tour guides and the analysis of negative warning cases, enhance the professional awareness of tour guides who are "tourist-oriented and sincere in service", establish correct professional values and professional ethics, and improve the service level of tour guides.
2. Special topics on policy and law and regulation knowledge
4. Focus on the "14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035", "14th Five-Year" Cultural and Tourism Development Plan", "14th Five-Year" Cultural and Tourism Market Development Plan" and other training content, do a good job in publicizing and interpreting the basic policies of the party and the state related to the industry, help tour guides understand the national conditions and social conditions, and promote the high-quality development of tourism.
5. Focus on the relevant provisions of the Tourism Law of the People's Republic of China, the Regulations on Travel Agencies, the Regulations on the Administration of Tour Guide Personnel, the Measures for the Administration of Tour Guides, the Civil Code of the People's Republic of China, and other laws and regulations and local tourism regulations on the rights and obligations of tourists, the content of tourism service contracts, the performance of contracts and liabilities for breach of contract, the business norms and principles of travel agencies, the rules and responsibilities of tour guides, the management of tour guide practice, and the guarantee and incentive of tour guide practice, so as to guide tour guides to establish rule of law thinking and strictly perform contracts. Consciously resist "unreasonable low-cost tourism", actively discourage tourists from participating in projects or activities that violate China's laws and regulations and social morality such as overseas gambling, and safeguard the legitimate rights and interests of tourists.
6. Focus on the provisions of the Civil Code of the People's Republic of China on personality rights, on the performance of contracts and liability for breach of contract, on the general provisions on tort liability, personal injury compensation items, and moral damage compensation, on the special provisions on guardian responsibility, employer and labor dispatch liability, liability for violation of safety and security obligations, and on environmental pollution and ecological damage liability, high risk liability, building and object damage liability; Provisions on the rights of consumers and the obligations of business operators are set up to educate tour guides to establish a sense of respect for tourists and the protection of rights according to law.
7. Focus on the provisions of the Labor Law of the People's Republic of China, the Labor Contract Law of the People's Republic of China, the Regulations on Travel Agencies, the Regulations on the Administration of Tour Guide Personnel, and the Measures for the Administration of Tour Guides on the rights and obligations of the parties in the labor service relationship, and guide tour guides to correctly safeguard the interests of tourism enterprises and themselves in the process of practicing in the form of case teaching, enhance the awareness of tour guide rules, and develop professional habits of learning the law, knowing the law, understanding the law, and using the law.
8. Focus on the relevant requirements of the Law of the People's Republic of China on the Protection of Cultural Relics, the Guiding Opinions of the State Council on Further Strengthening the Work of Cultural Relics, and the Opinions of the General Office of the CPC Central Committee and the General Office of the State Council on the Implementation of the Project for the Inheritance and Development of China's Excellent Traditional Culture, strengthen the training of cultural relics protection and cultural inheritance in tourism activities, and improve the awareness of the responsibility of tour guides to advocate the protection of cultural relics and the inheritance of excellent traditional culture.
3. Special topics on the prevention and control of the new crown pneumonia epidemic
9. Focus on training on the relevant documents related to the epidemic prevention and control work related to the tourism industry issued by health departments at all levels and cultural and tourism administrative departments, help tour guides grasp policy requirements, and clarify the work responsibilities that tour guides should perform in epidemic prevention and control.
10. Combined with the characteristics of tour guide practice, invite health departments to conduct professional skills training on epidemic prevention and control work, do a good job of special training on epidemic prevention and control guidelines that are closely related to tour guide practice, such as the "Guide to the Prevention and Control of the New Crown Pneumonia Epidemic in Travel Agencies", standardize the personal protection of tour guides, require tour guides to take the initiative to publicize epidemic prevention and control knowledge in the course of practice, do a good job of protective reminders for tourists in the links of riding, checking in, purchasing tickets, excursions, and dining, and guide tourists to wear masks scientifically.
Fourth, tourism safety management and emergency handling topics
11. Strengthen the training of tour guide safety management capabilities, set up training courses such as the "Work Safety Law of the People's Republic of China", the common sense of tourism and traffic safety laws and regulations, the common sense of fire safety, and the common sense of food hygiene and safety, so as to enhance the safety awareness and related knowledge reserves of tour guides.
12. Organize tourism safety practice training, invite emergency management departments, health departments and other professional institutions to conduct professional skills training on disaster prevention and self-help, medical first aid, etc., set up practical courses on tourism safety-related skills, and where conditions permit, they can issue corresponding skill certificates according to the training and assessment.
13. Carry out teaching and emergency drills on typical cases of tourism safety emergencies, teach common prevention and handling skills of tourism safety emergencies around cases, and carry out emergency drills to improve the ability of tour guides to prevent and respond to tourism safety emergencies.
V. Special topics on improving the quality of tourism services and the establishment of a credit system in the tourism market
14. Focus on the decision-making and deployment of the Party Central Committee and the State Council on the in-depth implementation of quality improvement and the "Guiding Opinions of the Ministry of Culture and Tourism on Strengthening the Supervision of Tourism Service Quality and Improving the Quality of Tourism Services", etc., to enhance quality awareness, consolidate the main responsibility of quality, implement the requirements for service quality improvement, and further improve service levels and capabilities.
15. Focus on setting up training courses around the Party Central Committee and the State Council's decision-making and deployment on completing the social credit system, as well as the "Provisions on The Management of Credit in the Culture and Tourism Market", to introduce the basic circumstances of the establishment of China's social credit system and the establishment of the tourism market credit system, explaining the circumstances of the identification of untrustworthy entities in the tourism market, credit management measures, credit restoration, and other relevant content, carrying out creditworthiness education, and raising awareness of creditworthiness.
Sixth, civilized tourism norms and civilized tourism guidance topics
16. On the basis of the "Guide Norms for Civilized Tourism" and "Travel Agency Pre-departure Explanation Service Specifications", etc., set up civilized tourism standard training courses, strengthen tour guides' understanding of civilized tourism, and strengthen the positive guidance role and communication ability of tour guides on tourists in contract guidance, explanation guidance, special guidance and other links.
17. On the basis of the "Interim Measures for the Management of Records of Uncivilized Behavior in Tourism", set up content for the disposal of uncivilized behavior of tourists, strengthen the education and exhortation of tour guides on tourists' uncivilized behavior, and promptly dissuade tourists from uncivilized behavior.
18. Combined with the characteristics of tour guides' practice directions and reception targets, strengthen training content on the market overview of major tourist destinations and countries (regions) of the source areas, relevant legal knowledge, etiquette norms, customs taboos, refusal to waste catering, wildlife protection, marine garbage pollution prevention and control, desert garbage pollution prevention and control, etc., and educate tour guides to improve their ability to respond to the different needs of all kinds of tourists while guiding tourists to civilized tourism.
19. Organize tour guides to carry out experience exchanges around civilized tourism guidance methods, encourage innovative civilization guidance techniques, optimize the way tour guides lead groups, establish a work orientation of "prophets, managers, and frequent reminders", and implement the requirements of double responsibility for tour guide business work and civilized supervision.
7. Special topics for the expansion of tour guide knowledge
20. Conduct training on the basic knowledge of China's tourism development, historical and cultural knowledge, ethnic and religious policies and knowledge, natural and geographical knowledge, and the profile of major tourist source countries (regions).
21. According to the local cultural and tourism resource endowment, experts in relevant fields are invited to open courses with higher cultural connotations or deeper professional knowledge, so as to further broaden the knowledge horizons of tour guides and deepen the scientific connotation of tour guides.
22. Organize teaching teachers and tour guides to establish long-term guidance relationships after training, encourage "gold medal tour guides" to organize special discussions, and strengthen the construction of expert tour guide teams.
8. Special topic on the improvement of professional skills of tour guides
23. Around the professional requirements and service specifications, set up language and explanation skills, reception and communication skills, polite etiquette and grooming, tourist complaint handling and other basic skills training courses, improve the civilized quality and affinity of tour guides, optimize the professional image of tour guides.
24. For tour guides who are mainly engaged in outbound and border tourism tour leader business, pay attention to strengthening the training of customs clearance related laws and regulations knowledge, international relations, ethnic and religious profiles and social customs and habits of the destination country (region), as well as the communication skills and emergency response ability of overseas tour leaders.
25. For tour guides who are mainly engaged in the business of receiving inbound tourism, pay attention to strengthening the training of customs and habits, ethnic and religious characteristics and taboos of China's major source countries (regions), as well as the relevant laws and regulations that foreigners should abide by during their stay in China.
9. Other relevant training topics
26. To meet the needs of the development of new formats in the tourism market, classify and set up special training on red tourism, rural tourism, research and study tourism, etc., to help tour guides develop in the direction of specialization and diversification, and promote the innovation of tour guide service content.
27. Reasonably arrange training content such as psychology and behavior, improve the communication ability and self-regulation ability of tour guides, and improve the ability of tour guides to serve guests and maintain a good attitude.
28. Invite expert tour guides engaged in front-line tour guide services to conduct business guidance and experience sharing, guide tour guides to pay attention to the important role of tour guide level improvement on career development, improve the subjective initiative of tour guides to participate in level improvement, and help tour guides do a good job in career planning.
29. Strengthen aesthetic knowledge and grooming training, enhance the aesthetic ability of tour guides in terms of makeup and clothing selection, advocate the selection of dress that meets professional requirements and personal temperament characteristics, optimize the professional image of tour guide groups, and enhance the affinity and influence of tour guides.
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