The Ministry of Culture and Tourism issued the "2022 Key Points for the Study and Training of Tour Guides' Professional Quality"

In order to implement the relevant deployment of the "14th Five-Year Plan" Cultural and Tourism Market Development Plan, according to the "Notice of the Ministry of Culture and Tourism on Printing and Distributing the Action Plan for Strengthening the Construction and Management of Tour Guide Teams (2021-2023)", in order to further strengthen the training management of the tour guide industry, standardize the training content, improve the quality of training, and promote the high-quality development of tourism, the Department of Market Management of the Ministry of Culture and Tourism has studied and formulated the "Key Points for the Study and Training of Tour Guides' Professional Quality in 2022". It is hereby issued to you, please grasp the implementation in the light of reality.

All localities should invite professional teachers to participate in lectures, improve the training system, enrich training courses, and carry out the training of tour guides within their jurisdictions in accordance with the methods of departmental leadership, joint participation of institutions of higher learning and industry organizations, hierarchical development, and simultaneous implementation of online and offline.

The "Notice" focuses on the relevant provisions of the Tourism Law of the People's Republic of China, the Regulations on Travel Agencies, the Regulations on the Administration of Tour Guide Personnel, the Measures for the Administration of Tour Guides, the Civil Code of the People's Republic of China, and other laws and regulations, as well as local tourism regulations on the rights and obligations of tourists, the content of tourism service contracts, the performance of contracts and liabilities for breach of contract, the business norms and principles of travel agencies, the rules and responsibilities of tour guides, the management of tour guide practice, and the guarantee and incentive of tour guide practice, so as to guide tour guides to establish a rule of law thinking and strictly perform the contract Consciously resist "unreasonable low-cost tourism", actively discourage tourists from participating in projects or activities that violate China's laws and regulations and social morality such as overseas gambling, and safeguard the legitimate rights and interests of tourists.

On the basis of the "Guide Guide Guide Norms for Civilized Tourism" and "Travel Agency Pre-departure Explanation Service Specifications", civilized tourism standard training courses are set up to strengthen tour guides' understanding of civilized tourism, and strengthen the positive guidance role and communication ability of tour guides in contract guidance, explanation guidance, special guidance and other links.

Combined with the characteristics of tour guides' practice directions and reception targets, strengthen the training content on the market overview of major tourist destinations and countries (regions) of the source areas, relevant legal knowledge, etiquette norms, customs and taboos, refusal to waste catering, wildlife protection, marine garbage pollution prevention and control, desert garbage pollution prevention and control, etc., and educate tour guides to improve their ability to respond to the different needs of all kinds of tourists while guiding tourists to civilized tourism.

For tour guides who are mainly engaged in outbound and border tourism tour leader business, attention is paid to strengthening the training of customs clearance related laws and regulations, international relations, ethnic and religious profiles and social customs and habits of the destination country (region), as well as the communication skills and emergency response ability of overseas tour leaders.

For tour guides who are mainly engaged in the business of receiving inbound tourism, attention is paid to strengthening the training of the customs and habits, ethnic and religious characteristics and taboos of the main source countries (regions) in China, as well as the relevant laws and regulations that foreigners should abide by during their stay in China. (Wu Ce Nan Xue)

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