The domestic smartphone market is fiercely competitive, but for a long time, Samsung's role in the domestic market has not matched its position in the global market. It's time for Samsung to power up!
Samsung official blog
On January 12, according to Samsung's official blog news, Samsung and JD.com signed a strategic cooperation agreement for 2022, in which the two sides will accelerate the promotion of fifteen key projects in five categories in terms of products, marketing, user operation, omni-channel and service; through complementary advantages, comprehensively enhance Samsung's sales, sales and market influence in the domestic mobile phone market.
Samsung and JD.com signed a 2022 strategic cooperation agreement
Samsung was once the king of smartphones in China. According to Data from Counterpoint, Samsung's share of the domestic smartphone market reached 20% in 2014, ranking first. But after exiting the Chinese market, Samsung's share of mobile phones fell rapidly, falling below 1% in the recent past. In the global market, the sales of Samsung mobile phones in 2021 are still the first. From 2011 to the present, Samsung has ranked first for 11 consecutive years.
It is reported that Samsung will make every effort to save the Chinese market in the next step, and has set up a special marketing department. This department is mainly responsible for analyzing the consumption preferences of users in China, and helping its products in various fields such as smartphones, TVs, and home appliances to open up sales in the Chinese market.