Recently
Consumer discoveries continue to be made on social platforms
Heytea has product prices downgraded
For example, Zhizhi Mang mang decreased from 32 yuan to 29 yuan
Pure Green Yan was reduced from 13 yuan to 9 yuan
Cheese is reduced by 1 yuan
Heytea responded that it did adjust the price of some products. Among them, the price of pure tea is reduced by 3-5 yuan, the price of 5 fruits is reduced by 2-3 yuan, and the price of cheese is reduced by 1 yuan. 9 yuan of hi tea, are you impressed?
Image source Visual China
As for the reasons for the price reduction, Xicha said that thanks to the brand potential, scale advantages, and accumulation in the supply chain, the price of some products was adjusted under the premise that the product formula, materials and quality did not change. In addition, Xicha said that its mainstream product price band has been maintained between 19-29 yuan for a long time, which is not the so-called high-priced tea, and the price adjustment is a normal adjustment action.
The price reduction has triggered heated discussion among netizens
It's fun to have fans
"Pure green Yan 9 yuan, even as long as single digits!"
I think now the milk tea shop is also starting to roll up."
But some people expressed concern:
"I estimate that the price reduction will be accompanied by a reduction"
Someone said:
"Because it's not hot"
Others said
"I don't think I deserve it, I can't afford to drink"
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