GAC Trumpchi, win in the new idea of cross-border marketing!
Text/Ni Haifeng
There is an old Chinese saying that "wine is also afraid of deep alleys".
This means that even if it is a good product, it must be shouted loudly to let everyone know. In fact, even in today's highly developed Internet and new media, this sentence still applies, especially for the huge automobile industry.
Automobile product sales conversion link is long, consumer decision-making is prudent, brands often need to show their unique value to users in various circles, and rely on product selling points to obtain user recognition, in order to open the consumer market with word of mouth and reputation.
At a time when new cars and new technologies are constantly being introduced, the limitations of traditional marketing methods are becoming more and more obvious. Product selling points can not be refined demonstration, communication channels are not wide enough, the age level of the audience can not be accurately controlled, these are all problems on the surface. How to solve the drawbacks of traditional marketing has become one of the most headaches for many car brands at present.
Gaqi Trumpchi has opened up a new road in this field, that is, cross-border marketing. Jump out of the thinking category of traditional automobile marketing, carefully select the traffic hotspots that are most in line with the tone of their own brands/products, spread with the trend, and pass the key information to the people who want to reach the most.
Traffic is king Crossover marketing is more effective
In 2021, GAC Trumpchi implemented a number of classic cross-border marketing cases, among which "Like! The operation of the deep binding of the "Talent Show" program has been highly praised by the industry.
From the perspective of the history of variety shows, the talent show model is popular and enduring, and even has a history of more than half a century, which can be described as an old global IP. However, in cooperation with GAC Trumpchi, "Like! "The Talent Show" shows a new style that is different.
First of all, introduce the hottest Douyin platform at present, and through it to select newer and more diverse talents. Secondly, when the talent is on the stage and performing, the vibrato interface is cut in seconds to create an immersive experience of the audience brushing the vibrato. Finally, combined with the innovative model of "big screen viewing and small screen like", it stimulates the audience's desire to interact and provides support for the heating up of social platforms.
From the perspective of GAC Trumpchi as the title sponsor, the innovative program core of cross-screen linkage uses the implantation in the program to show the GS8 product concept of "entering a new realm, the more extraordinary". Combined with the advantages of Douyin's massive users and the full-link marketing strategy of the huge engine, the brand delivery effect is further improved.
In particular, the scene-based brand implantation brings comprehensive voice volume and cognitive enhancement to the product, and relies on the multi-channel linkage of the program content to help the brand achieve the marketing full-link layout. On the basis of the innovative model of "big screen viewing and small screen praise", GAC Trumpchi united with dealers in the station Blue V communication, presenting a new matrix of content transmission, and realizing greater dimension and breadth of product point publicity.
Under the joint action of IP and huge engine marketing, the cross-border cooperation results are obvious, at the same time, combined with the reality show 30-second Douyin short video, the audience locks in wonderful moments, and also realizes the influence and interactivity of GAC Trumpchi brand marketing.
Speed is king, take advantage of the trapeze Su Bingtian
The "king of marketing" in the car circle did not happen overnight, as early as the middle of last year, GAC Trumpchi showed its extraordinary marketing strength.
On August 1, in the Olympic Athletics Men's 100m Final, China's Su Bingtian successfully advanced to the final with a time of 9.83 seconds, becoming the first Chinese to reach the Olympic men's 100m final. The next day, GAC Trumpchi announced that the listing price of its Shadow Leopard model was reduced, so as to synchronize with Su Bingtian's results. Behind this fantastic cross-border linkage is another successful case of GAC Trumpchi marketing, relying on the general speed of flying, successfully rubbing a wave of "flying man" heat.
It is worth mentioning that in addition to the release of the shadow leopard, in addition to the speed of light and Su Bingtian, GAC Trumpchi also broke the ground to play the concept cards loved by young consumer groups such as "ChinaJoy", "Script Kill", and Cosplay. At a time when Generation Z and heterogeneous dimensions are popular, people of every age are trying to contact things outside the cognitive category, and have the courage to face breakthroughs and innovations, and Shadow Leopard provides such an opportunity for everyone.
Back to the brand/product marketing dimension, GAC Trumpchi's marketing idea is "only fast and not broken". Through amazing response speed, take advantage of the trend of hot spot outbreak and spread, and obtain the maximum marketing effect.
At the level of marketing strategy for choosing IP, GAC Trumpchi also has strong strength. At present, in addition to the spokesperson Su Bingtian, GAC Trumpchi has gathered hundreds of traffic masters across the network to create a huge amount of noise for the program.
The whole people participated in the six major tracks, and the audience helped praise the talents and harvested the national enthusiasm. From the careful selection of IP to the accurate entry of the cooperation model, and then to the general execution speed, it is the golden signboard of GAC Trumpchi's marketing work. And these will eventually be transformed into the "golden key" to help enhance the brand image.
Product is king, user reputation is the core
"Marketing is the sail, the product is the ship"
The sail is not as big as possible, and it must match the size and weight of the boat to maximize its effectiveness. In a series of marketing methods, gagachi Trumpchi's sail has been raised high, so can the product strength withstand the test of the sail?
The answer is yes.
The newly launched second-generation GS8 is a landmark product of GAC Trumpchi, with a deep and original shape design that meets the aesthetics of Chinese consumers, simple and atmospheric, and natural.
The core of this car is its power system, the hybrid model is equipped with Toyota's fourth-generation THS hybrid technology, combined with GAC Trumpchi's self-developed 2.0TM engine, stronger power, lower fuel consumption and higher driving quality. The fuel consumption of this car is 5.93L/100km under the WLTC test standard, which is a remarkable achievement, and it should be known that this is a medium-sized SUV weighing 2 tons.
Look at the fuel version, with a Julang Power 2.0TGDI turbo engine and an 8AT automatic transmission, with 252 horsepower and 400 Nm maximum torque, strong power, smooth gear changes.
At the same time, with exquisite interior design, thoughtful configuration, first-class material workmanship, and the wide interior space of the first class class, the GAC Trumpchi research team has launched a series of just the right designs through in-depth research on Chinese consumers, so that it has the hard power to become a "national god car".
Therefore, GAC Trumpchi's new second-generation GS8 has enough product power to match the marketing sail.
summary
In the era when traffic is king, the variety marketing ecology has been continuously improved, and the starting point and back link of content marketing have been connected. Combined with traffic hotspots such as vibrato and variety shows, it is easy to achieve the marketing effect of "four or two dials and thousands of pounds".
In gac Trumpchi GS8 and "Like! In the marketing cooperation of "Talent Show", the brand is more driven by diversified content, opens up communication paths with users, achieves long-term operation, and makes a perfect example for the cross-border marketing of other car brands.
At the same time, we also expect GAC Trumpchi to contribute more marketing classic cases in 2022!