This Li Ning has become the focus of the Internet again! But this time it's not because of any sports performance, but because of the controversy caused by the appearance of diver Chen Yuxi in their latest advertisement.
Let's talk about this advertisement first, Chen Yuxi is wearing a fashionable outfit inside, and he is wearing a white headband marked with the word Li Ning on his head.
With such a look, many netizens quit it, saying that it was too Japanese, and it didn't match the Chinese style that Li Ning has been preaching.
Oh mom, it's lively all of a sudden, netizens are hotly discussed, and all kinds of dissatisfied voices have come out.
You must know that Li Ning is a representative brand made in China!
They have been working hard for a long time to integrate traditional Chinese culture and modern design together, just to make internationally competitive products, which are quite famous.
But this advertisement made some netizens feel disappointed, and they were particularly confused, thinking that this design style was off track, why is it more like the style of Japanese pop culture.
In today's era of globalization, cultural exchange and integration cannot be stopped.
But this poses a big problem for our Chinese brands, how can we maintain our uniqueness while still attracting the global market?
Li Ning cooperated with Chen Yuxi this time, not only to expand the market, but also to create some new styles and new possibilities in the fashion industry.
However, this controversy has also made everyone rethink brand image building and cultural expression.
Nowadays, consumers attach great importance to brand values and cultural identity, and how can the brand reflect the unique charm of our China in the design, which has become a point that consumers pay special attention to.
Although the advertising style caused a lot of controversy, it also opened up a new market space for Li Ning, and also prompted the brand to find more cultural resonance in the process of globalization.
In the future, how can Li Ning innovate and develop while maintaining local characteristics, that is a topic that industry insiders and consumers are particularly concerned about.
This controversy is not only a discussion of advertising design style, but also a deep reflection on the role of Chinese brands in the process of globalization.
Perhaps as time passes, this debate can bring new inspiration and direction to the future development of our Chinese brand.
Let's just wait and see, and see what happens to Li Ning in the future!
Let's talk about Chen Yuxiha, this little girl is the right-hand man of our national diving team! At such a young age, she showed exceptional strength and talent in the ring.
This cooperation with Li Ning was originally a very good thing, who would have thought that it would cause such a big controversy because of the shape.
However, this also shows that everyone's expectations and requirements for the brand are very high.
Thinking about it before, Li Ning also had a lot of amazing designs and products.
Some of their clothing and shoes really have the charm of Chinese culture, but also have a sense of fashion and innovation.
A lot of people like it very much, and it's cool to wear it when you go out.
But why did the advertising style suddenly overturn this time? Is it that the brand is a little off the beaten track on the road of innovation?
Some people say that it may be that the style in the fashion industry has changed too much now, and the brand has accidentally gone crooked in order to cater to the trend.
Some people also say that the brand's designers did not grasp the degree of goodness and confused the Japanese style with the Chinese style.
No matter what you say, this incident has reminded Li Ning that you can't be sloppy in design, and you have to consider the feelings and cultural identity of consumers.
Let's take a look back at the general trend of globalization.
Now brands from all over the world are competing in the global market and want a piece of the pie.
If Chinese brands want to stand out, they must have their own characteristics and advantages.
It's not enough to just imitate others, we have to carry forward the good things left by our ancestors.
Just like when Li Ning did well in the past, it skillfully integrates Chinese culture into product design, so that the world can see the charm of China.
Although this controversy has brought some negative effects to Li Ning, it is not necessarily all bad.
At least make them aware of the problem and will be more cautious in making decisions in the future.
Moreover, it is also a warning for other Chinese brands to pursue innovation and internationalization while not forgetting where their roots are.
Imagine if Li Ning could rediscover its own style in the future and design more products that are both beautiful and culturally connotative. When the time comes, not only do we Chinese like it, but foreigners will also rush to buy it.
That's the real success!
Let's take a look at other Chinese brands, should they also learn from the incident of Li Ning? You can't just think about making money, you have to have a sense of responsibility, and you have to pass on Chinese culture.
Otherwise, when our next generation asks, we don't know how to answer.
In short, this Li Ning advertising controversy is a matter worth pondering.
I hope that Li Ning can adjust its strategy as soon as possible and regain everyone's trust and love.
I also hope that other Chinese brands can take this as a warning and work together to make Chinese brands shine more brightly on the world stage! Let's look forward to it together!
Oops, speaking of which, it's really a bit emotional.
In the past, we always felt that Chinese brands were not good, and they were not as good as foreign brands.
But look at it now, our Chinese brands are also trying to rise! Li Ning is a good example.
Although there was a bit of a setback this time, I am sure that they will get through it and come out stronger.
As for the people, we should also give some support and encouragement to Chinese brands.
Don't scold them at the slightest problem, give them a chance to improve.
After all, the development of Chinese brands is inseparable from the support of all of us.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or personal infringement, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.