Birthday, it must be a lively picture, a picture of a blessing.
However, you may not believe it, Nanjing University, which is about to celebrate its 120th anniversary, has directly put its birthday on the hot search.
Recently, some netizens found that the bidding office of Nanjing University issued an announcement, which was probably like this:
Isn't nanjing university going to celebrate its 120th birthday this year, so we are ready to spend 1.2 million yuan around February this year to issue a wave of special school celebration publicity in the world's top academic journal Nature.
Good guys, as soon as this announcement came out, it was immediately discovered by sharp-eyed netizens, and in addition to the group of netizens who sent school celebrations to Nanjing University, for this announcement, there was another wave of voices that gradually gained the upper hand.
But what they sent was not a blessing, but an insult.
If it is the 1200th anniversary, is it not ready to spend 12 million? ”
Why don't you take this 1.2 million to invest in scientific research, why is this money bad, why should it be given to foreigners? Isn't that a traitor? ”
Spending money on a thesis layout? Isn't that a fake, not a waste of school money? ”
For a time, the dog traitor who spent money indiscriminately, bought papers fraudulently, and did not love to send money to foreigners... Countless black pots were directly carried on the body of Nanjing University.
The fierce discussion among netizens also directly put the topic of "Nanjing University spending 1.2 million on Nature" on the top of the hot search.
Perhaps under the pressure of public opinion, the official website of Nanjing University has been developed, and the announcement has been found.
Today, the bad reviewer is ready to say a few fair words for Nanjing University this time based on those questioning remarks on the Internet.
After all, many people may not know too much about spending money on special issues in top journals, and some people just see the surface and get the rhythm.
In short, to be honest, this wave of Nanjing University has been scolded quite unjustly.
First of all, the school pays well-known journals and then lets them publish a special issue, which is actually a common thing.
And unlike what some people think, this is not a shady deal, not the kind of business that gives money and can casually brush up on scientific research achievements.
Because the school needs magazines to promote themselves, and the magazines want to make a wave of extra money, they hit it off.
Of course, after the special issue is published, that part of the article will be labeled as advertising and will not be counted in the scientific research results.
To put it bluntly, this is the advertising space that the university pays for, and it has nothing to do with academic fraud.
In addition, people are happy to celebrate the 120th anniversary of the school, and it is normal to spend money to promote a wave of their scientific research achievements over the years in the world's top journals.
For example, when sichuan university celebrated its 120th anniversary, people chartered the 18th edition of Nature to introduce the achievements of Sichuan University's "double first-class" construction to the world.
Including the centenary celebration of Nankai University, the centenary celebration of Soochow University, the centennial celebration of Xiamen University... Anyway, the bad reviewers can't count on both hands, and these top universities have spent money to buy pages, so that Nature has a special issue to promote themselves.
This time, Nanjing University just did the same operation as other universities, and it was scolded on the hot search, which can only be said to be a bit confusing.
And yeah, Nature magazines aren't as casual as they might think.
Pheasant universities such as "Bad Review 925 Electronic Technology University", even if they have enough money, they should not agree to cooperate with bad reviews to produce a special issue.
Because the iron still needs to be hard, take the layout bought by the centennial celebration of Xiamen University as an example, even if it is the layout that is bought, there are still many dry goods articles.
And for universities, this is also the case, we spend money to advertise, then we must take out the most cattle scientific research results to show a wave.
Another strange thing is that in order to cooperate with the school celebration, Nanjing University has spent hundreds of millions of dollars to renovate student dormitories, and tens of millions of dollars to renovate laboratories and libraries...
These news did not spread, but spent 1.2 million to be criticized by netizens.
And there is a saying that nanjing university's wave of 1.2 million is actually worth it.
Because when it comes to scientific research, 1.2 million may only be enough to use an electron microscope for a few thousand hours, barely enough for the cost of one or two projects, which may not necessarily produce results.
What's more, the 1.2 million is subject to strict approval and publicity, transparent and compliant. So the funds that would have been used for scientific research will not be less, and the 1.2 million is approved for publicity.
Spending 1.2 million yuan to promote yourself in the world's top journals, you can tell the world that Nanjing University has trained more than 200 academicians, and tell the world that Nanjing University has contributed in the field of science and technology, so as to establish its influence.
There may even be the world's top scholars, because they saw the introduction on Nature, they chose Nanjing University to start their own scientific research.
Speaking of this, I believe that some netizens are not convinced enough. To establish influence and promote yourself, can't Nanjing University find China's own journals to advertise? Why do you have to send money to a foreign journal like Nature?
But the fact is that this is true, the current domestic journals and magazines are far inferior to those foreign world top journals in terms of gold content and influence.
Take nature as an example, which has a history of more than 100 years and is currently one of the oldest and most influential scientific magazines in the world.
Many of the most cutting-edge and important scientific research has been published in Nature in the form of sms messages, and many scientists are proud to have published their papers on Nature.
Therefore, it is not that Nanjing University is in a hurry to be a "dog traitor" and wants to send money to foreign journals.
But the domestic journals are really not powerful, when there are also the world's top scientific journals in China, foreign universities may also take money, let us advertise him.
1.2 million Nanjing University may not be able to buy a few marketing numbers of front-page headlines, may not be able to buy a few days of Weibo hot search, may not be enough for a collection of experimental equipment...
It is reasonable for people to choose to spend 1.2 million yuan to buy a "cake" for themselves on the day of the school celebration.
If in the days to come, Nanjing University could continue to rely on its own skills instead of banknote ability, and publish a few more cutting-edge articles on Nature, it would be even cooler.
And finally, whether you agree with the bad reviewer's point of view or not, you can't deny that:
Confident in the Nature publicity to show themselves, Nanjing University's own strength, is indeed hard enough.
Author: Jiang Jiang Editor: Noodle Cover: Huan Yan
Images, sources:
Lilac Garden, with 1.2 million in Nature to issue a special issue for school celebrations, is nanjing university worth the money?
Teacher Miao Miao's magic pen is a flower, 1.2 million yuan to send an article, Nanjing University celebrates birthdays in "Nature", is it expensive?