Text/JING Audit/Zi Yang Correction/Zhi Qiu
Although apple's previous two generations of iPhone mini mobile phones have not sold well, Cook does not intend to give up the small screen production line.
According to the @Dylandkt of the breaking news, the new generation of iPhone SE has been determined, Foxconn, Pegatron and other factories are currently actively recruiting workers to prepare for production.
As is customary, the new iPhone SE will be released in the first half of 2022, most likely in April and May. The reason why Apple insists on releasing the SE series of mobile phones, in the author's opinion, there are two main reasons.
The first is that Apple needs to use the SE series to open up the mid-range market and increase sales.
At present, Apple has no opponent in the high-end market, and if it wants to continue to grow, it can only be compatible with users downwards, and in the case of the current digital series is inconvenient to reduce prices, the independent SE series has undoubtedly become the best choice.
Of course, Apple does need a cheap iPhone to retain old users. Let users not jump into the Android camp because of financial pressure.
The second is to keep the small screen market, although the number of small screen users is decreasing, but the demand for small screen mobile phones is indeed objective.
Compared with the large-screen flagship, the small-screen mobile phone has many advantages such as more convenient to carry and more convenient to operate, and for users with small hands and users with few functional requirements, small-screen mobile phones are the best choice.
It is also for this reason that Android manufacturers are actively competing for this market. At present, Apple's small-screen mobile phone has the greatest advantage, if it stops updating, the market position will be replaced.
However, although Apple will release new products in the iPhone SE series, the new machine design may be disappointing. Dylandkt revealed that the new generation of iPhone SE will still adopt the traditional design, with a 4.7-inch LCD display on the front, a large forehead and a large chin, and a physical home button. A set of appearance with three generations, Apple iPhone SE single look at the appearance, it is really not enough to raise the desire to buy.
The reason why Apple is reluctant to innovate the appearance of the SE series, in the author's opinion, is mainly to distinguish it from the current digital series. If the SE series of new machines also adopt a full-screen design, then I believe that many consumers are actively downgrading consumption.
From Apple's point of view, the new generation of iPhone SE series mobile phones use iPhone8 shells, one can save the cost of mold opening, and the other can improve product recognition, which can be described as killing two birds with one stone.
In addition, due to the limitation of the size of the fuselage, the configuration of the new generation of iPhone SE mobile phones, users do not have to have too high expectations. The imaging system of the machine should use 1200W pixel single camera, the image quality is optimized by the algorithm, and the video recording ability will be difficult to compare with the current digital series.
As for charging and battery life, a small fuselage means that it will be equipped with a small battery, the battery life will be reduced, and the charging speed will maintain Apple's previous level, leaving users in a long wait.
In fact, in terms of functional performance and practicality, the new generation of iPhone SE is likely to be left behind by Android competitors. However, Apple has its own unique killer skills.
It is reported that the new generation of iPhone SE will be equipped with a new A15 processor, which will not only make its performance far more than Android competitors, but also let it get 5G capabilities. At that time, the new generation of iPhone SE will become apple's cheapest 5G phone, which is also the biggest selling point of the iPhone SE.
Taken together, the new generation of iPhone SE can be seen as a product of faith. It does have a very bright performance, but there are also many shortcomings. Unbalanced configuration does not bring users a good experience.
If the user is not fruit powder, there is no sense of small-screen mobile phones, and there is no need to consume at all.