On January 11, OnePlus officially released the brand's first performance flagship model in 2022: the OnePlus 10 Pro. Liu Zuohu, founder of OnePlus, announced at the meeting that in 2021, the global mobile phone shipment volume of OnePlus exceeded 10 million units for the first time; at the same time, nearly 1,000 after-sales outlets in OPPO have now been officially opened to OnePlus users, making OnePlus's domestic after-sales service guarantee more powerful.
In 2021, the global mobile phone market is facing the test of the epidemic, but OnePlus bucked the trend and rose, and global shipments exceeded 10 million for the first time. Since its inception in 2013, OnePlus has focused on boutique flagships and continuously improved its influence in the global market, and in 2018, OnePlus became the first Chinese brand to enter the US operator market with high-end products, and has repeatedly won the first place in the Indian high-end market for 4 years, and at the same time, it has been listed on the Brand Z overseas brand list for 5 consecutive years. As of now, the OnePlus community has 14 million users from 50 countries and regions. The rise of global brand influence and user support have made OnePlus's sales exceed the 10 million mark in 2021, Liu Zuohu said, "As a mobile phone brand focusing on the high-end market, breaking through 10 million sales is also a small goal." ”
While the global market is steadily rising, OnePlus is also increasing in the domestic market. In 2021, OnePlus has further expanded from products to marketing, and in terms of products, OnePlus has reached a strategic cooperation agreement with the legendary image brand Hasselblad to comprehensively improve imaging capabilities and create a OnePlus 9/9 Pro equipped with The Hasselblad mobile phone imaging system, bringing users a professional-level imaging experience through Hasselblad's natural color optimization program. At the same time, OnePlus continues to enrich the product ecology to meet the needs of different users. In addition to the high-end flagship OnePlus 9/9 Pro, OnePlus launched the quality flagship OnePlus 9R and 9RT, with the ultimate performance and excellent quality, so that more users have a flagship experience. In terms of marketing, OnePlus has joined hands with national spokespersons Zhou Xun and Hu Ge to accurately reach a wider range of consumer groups and effectively enhance brand awareness.
At the press conference, Liu Zuohu also announced that nearly 1,000 OPPO after-sales outlets across the country have been officially opened to OnePlus users, and the outlets cover more than 90% of the prefecture-level cities in the country, not only providing after-sales service for OnePlus users, but also planning exclusive refueling days and other activities. Through this initiative, OnePlus users will enjoy a better service experience and further strengthen the emotional connection between the brand and users.
It is understood that one plus 10 Pro continues the product concept of one plus only doing fine products, in addition to equipped with industry-leading hardware parameters and reproducing the real natural color of the Hasselblad imaging system 2.0, one plus 10 Pro first launched HyperBoost full-link game frame stabilization technology, this technology is one plus joint global four major R & D bases, took 2 years to develop and build. Through the three core technologies of graphic heterogeneity, GPA limit frame stabilization, and O-Sync overclocking response, we solve the problems of the game from the fundamental problems, make the game smoother, the frame stabilization more durable, the response faster, and open a new chapter of performance flagship. With its super performance game performance, OnePlus announced that one plus 10 Pro has become the designated machine for the 2022 League of Legends Mobile Game Pro League and the 2022 PEL Peace Elite Pro League.
It is reported that the one-plus 10 Pro is priced at 4699 yuan, and will start full pre-sale at 10:00 on January 13, and online and offline omni-channels such as OPPO Mall, JD.com, Tmall, OnePlus Authorized Store, and Jingdong Home will be sold.