In recent years, Hyundai has been extremely outstanding in product design, so both the seventh generation Elantra and the fifth generation Tucson have achieved a good market response. However, the tenth generation of Sonata is an exception, its design is more unique, so it has suffered a sales trough worldwide.
To this end, Hyundai officially plans to end the cycle of this generation of models, planning to directly replace it in 2023, and just recently, the rendering of the new car was officially exposed.
Recently, foreign media released a set of renderings of the new Sonata, as a replacement model, the new car is obviously more exquisite in styling design. The front face is penetrated by slender LED daytime running lights above the front, while the bottom grille is integrated with metal braided texture and array headlights, which looks similar to the new energy IONIQ family.
Compared with the current model, the new Sonata, which is more elaborately designed, is obviously a little more classy, and at the same time no longer gives a lazy feeling. However, this set of designs is still a bit out of the ordinary, and it may take some time for Chinese consumers to adapt.
IONIQ 5 interior
Since it is still some time before the official release, there are no specific pictures of the interior for the time being. However, some authoritative sources pointed out that the new Sonata may use the same interior design language as the IONIQ family, and elements such as the double-spoke steering wheel and the duplex screen are naturally readily available, but the layout will be more humane.
Cash Sonata Power
Finally, in terms of power, since the fuel engine is no longer the main development direction of Hyundai Group, the new Sonata is expected to continue to use the power system of 1.5T, 1.6T, 2.0T and other current models, and match the 7-speed dual-clutch and 8AT transmissions according to different versions.
10th Generation Sonata
It is believed that for Hyundai, the replacement of Sonata is imminent, because the current tenth generation of Sonata models have not been able to continue the steady sales of the previous generation models worldwide, and the domestic market is obviously cold.
The sales volume of the top three Japanese B-class cars The data comes from Sohu Automobile
However, at present, the pattern of the domestic B-class car market has been basically solidified, basically the Japanese Camry, Accord, Tianlai three leading, the annual sales are more than 150,000 vehicles, and then the Volkswagen Passat and Maiten, also have more than 100,000 annual sales.
Hyundai will naturally not turn a blind eye to the joint venture mid-size car market with annual sales of more than 500,000 units, and the current model lacks competitiveness, so it can only quickly restore competitiveness through replacement.
Meribao XL
However, the challenge is not small, after all, the price point to buy strong product strength, good brand reputation, basically will buy German and Japanese cars, and to be cost-effective will buy Chevrolet Mai Ruibao XL, Buick Regal and other American models, as for the new hyundai Sonata how to break the situation out of the circle, is still a problem.
Hyundai Sonata's reputation accumulated over the years is still quite good, and it has always been the first choice for many families in the past. However, due to the unique design and positioning of the tenth generation model, it is slightly embarrassing to face competitors. If the new generation of models can find the correct positioning, then I believe that there is still hope for re-selling.