On the evening of January 9, in the final of the Yanjing Beer 2021 Chinese Football Association Cup held in Chengdu, Shandong Taishan defeated Shanghai Harbor and won the team's seventh FA Cup championship trophy. On the afternoon of the same day, the Business Resources Promotion Conference of the Chinese Football Association was also held in Chengdu, and the heads of relevant departments of the Chinese Football Association and Ford Bao Company invited guests from various enterprises to gather together to share resources and seek common development.
At the promotion meeting, He Xiaofeng, deputy secretary general of the Chinese Football Association and general manager of China FordBao Football Industry Development Company, first delivered a welcome speech and introduced the new ideas and new progress of China's football consultation work under the background of the epidemic.
2022 is the year of the World Cup, and football will once again attract everyone's attention. After two years of thinking and exploration, the Chinese football consultation work will start from a new perspective, on the basis of inheriting and expanding the superior football resources, it will create a more attractive and concerned football IP, football + culture, football + tourism, football + entertainment, which will make football more fun and more attractive to young people. It will also focus on the development goal of win-win cooperation, make every effort to innovate and accelerate the transformation of business models, and bring more valuable business rights and interests to customers.
At the promotion meeting, the Business Development and Customer Maintenance Department of China FordBao Football Industry Development Company introduced the rich business resources of the Chinese Football Association to the guests, from the Chinese football team and the FA Cup, which have attracted the attention of the Chinese people, to the rapid development and hope of the women's football league, youth football events, and then to the futsal and social football with the participation of the whole people, the richest resources of Chinese football meet here, and the most abundant returns are accumulated here.
In 2022, when major opportunities and challenges coexist, the Chinese football consultation work will start from a new perspective, on the basis of inheriting and expanding the superior football resources, create a new series of top competitions, comprehensively upgrade the business win-win cooperation model, and make every effort to innovate and accelerate the transformation of marketing strategy. Among them, the much-anticipated Chinese team, the newly created official new media matrix will lead fans to open a new era together; the most profound, this year is about to usher in the sixty-sixth birthday of the top cup, the Chinese Football Association Cup, is full of vitality; the history of the most brilliant, in the face of the rapid development of the world women's football this historical opportunity of the Chinese women's football, will once again usher in bloom; the highest level of youth football events, will win the hearts of more Chinese young people; once unknown indoor football events, It will break the window, walk into the scenic spot of the business circle, and become a national football with grounded gas and traffic.
At the promotion meeting, the tournament and team sponsors also introduced the changes that have taken place after the cooperation with the Chinese football team through video, and called on more enterprises to join in to jointly help the development of Chinese football.
After the promotion meeting, the organizer organized the FA Cup final viewing experience, many guests said that this is the first time to watch football matches on the professional stadium, cool lights, colorful advertisements, moving game scene brought them a strong impact, so that they have a new understanding and understanding of football.
Although it has entered the 39th season, the winter in Chengdu this year is not cold, and the FA Cup final ignited the passion of the city and opened the prelude to the 2022 football feast. Let the brands and the Chinese Football Association fight together in various competitions to share the joy and passion that football brings to the people of the whole country.