As one of the earliest car companies in China to "go global", China FAW has put the overseas market and the domestic market at the same strategic level in recent years, adhered to the principle of "grasping with both hands and two hands", and continued to improve the ability and level of transnational operation of enterprises. Zhichepai learned that in 2021, China FAW's global layout continues to accelerate, and at present, China FAW's overseas business has covered 78 countries and regions in Europe, Africa, Southeast Asia, Latin America, the Middle East, etc., with more than 90 overseas first-class agents, and overseas R&D centers or subsidiaries in Germany, Austria, South Africa, Russia, Tanzania and other countries.
In April 2021, the Hongqi brand was listed in Saudi Arabia, with a trading volume of 46 vehicles on the first day. In June, Hongqi exported to Saudi Arabia again, with 234 H9 and HS5 models. In the same year, the Hongqi brand successively landed flagship stores in Jeddah, Dammam, Riyadh and other cities. In September 2021, Hongqi's pure electric smart SUV model E-HS9 was exported to Europe, and only received more than 500 orders during the Norwegian pre-sale period, achieving an important breakthrough in the overseas high-end new energy vehicle market.
FAW's South African Kuha plant is china's first self-operated overseas plant, covering an area of about 87,000 square meters, with a total construction area of about 30,000 square meters, directly creating 240 jobs and indirectly driving more than 1,500 jobs. With excellent product quality and service, China FAW continues to maintain the first position in the export of medium and heavy trucks' own brands to South Africa, and has achieved terminal sales of more than 1,000 vehicles for 8 consecutive years.
As the saying goes: "Gold cup, silver cup, not as good as the consumer's reputation". The continuous development of China FAW overseas is, in the final analysis, that its own products have sufficient competitiveness and attractiveness.