Chinese opera, known as the essence of the nation, has recently become popular overseas, and this time the "medium" is still the open-world adventure game "Original God" developed by Mihayou.
In the January 5 update of the 2.4 version of "Original God", the character Yunyan from Li Yue officially joined the game, and Li Yue's mapping in the "Original God" game is China. Yunyan in the game is an opera performance artist who can write plays and promote the "Liyue Opera" from mainly passing on the stories of demons and immortals to telling the story of the people themselves.
Yunwei's own character design also contains a lot of elements of traditional opera, in addition to providing a number of beautiful lyrics on the character introduction interface, Yunyan's title in the game is "Red 毹 (pronounced 'Shu') Chan Juan", of which "毹" originally means woolen carpet, which was mostly used to lay the stage in the old days of acting; in the animation design, Yunyan also integrated the characteristics of opera stunts and traditional martial arts, and carried out a dance flower gun performance.
It is worth noting that because Yunyan's dubbing involves opera content, Mihayou also tried for the first time to interpret the character's lines and singing segments by voice actor He Wenxiao and professional opera performer Yang Yang respectively, so as to convey the charm of Chinese opera to players as much as possible. Ms. Yang Yang is a young actor at the Shanghai Peking Opera House, who studied under Song Changrong, a descendant of Peking Opera master Xun Huisheng, who won the 29th Shanghai Magnolia Theatre Performing Arts Award for "Golden Jade Slave" and was selected for the Shanghai Young Writers and Artists Training Program.
Mihayou also told the Observer Network that the reverence and development of opera culture has always been the starting point of the character Yunyi's design, "based on opera elements, understanding and absorbing new cultural elements, interpreting traditional content in an innovative form, and arousing the audience's enthusiasm for traditional culture, which is not only Yunyi's wish, but also an expectation for us as game content creators." ”
(On Twitter, players discuss the opera elements adopted by Yunyo)
The opera elements contained in Yunyan have blown up a "national wind fever" overseas.
On YouTube, genshin Impact, the official account of the original god, released the demonstration video of the role of Yunyan "Yunyan: The True Meaning of the Book of Rainbow Chapters" played more than 2.1 million times, and on the overseas live broadcast platform Twich, Yunyan's teaser program attracted 538,000 netizens to watch, which is equivalent to 30% of the platform audiences watching the "Original God" channel. Netizens commented on the punch card under the official account of the original god to express their love for the Yunyan singing section, and some netizens spontaneously produced videos to use the Yunwei opera singing segment to introduce the opera culture from China.
CGTN (China International Television) released a Peking Opera learning video many years ago, and in just a few days, the number of video views soared by hundreds of thousands, and many players posted messages under the video saying: "Came here from yunjin"; on the overseas social media platform Twitter, netizens enthusiastically discussed what opera elements Yunwei used.
The Peking Opera video previously released by CGTN has added many viewers who came under the name of Mu Yunwei
Since its launch on September 28, 2020, "Original God" has quickly become one of the representative works of China's digital culture industry going to sea, and has been selected as a key project of national cultural export in 2021-2022.
In December 2021, "Original God" also won the TGA Best Mobile Game of the Year Award, known as the "Oscar of the Game Industry", which is also the first original IP game developed by the Chinese development team to receive this honor.
On Twitter, Genshin Imapct, the official account of Original God, has more than 4.4 million followers worldwide, making it the most discussed game on Twitter in the first half of 2021. On YouTube, Genshin Impact, the official account of "Original God", released a character introduction video in the form of a traditional Chinese storyteller, "Zhong Li: Listening to The Book", which received more than 24 million views.
Liu Wei, president of Mihayou, once said that the reason why "Original God" can achieve such good results is because we have added a large number of traditional Chinese cultural elements in the process of creation and publicity, and showed the charm of traditional culture to global users in a fresh way.
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