Rodin
The reason why Xiaobian described 2021 as the first year of SAIC-GM's "giant wheel steering" is because from the sales data and actions of 2021, the top three car companies in the Chinese auto market are undergoing a round of comprehensive updates and shifts from the inside out.
Last weekend, SAIC-GM announced its annual sales for 2021: its buick, Chevrolet and Cadillac brands sold 1331567 vehicles in total for the whole year – this sales figure has declined in absolute terms compared with the whole year of 2020, and SAIC-GM's annual sales in 2020 are 1467470 units, a decline of about 9%.
Although it seems that the total amount has declined, in fact, we can pay attention to another set of figures: the average transaction price of the three major brands has increased by 6%-16%, and the distribution of models has also increased, the most obvious of which is the Cadillac brand, which has increased by more than 3,000 units compared with 2020.
In terms of a single brand, in the whole year of 2021, the cumulative sales of the Buick brand reached 828627, of which the sales volume of high-end models increased by 5% to more than 60%.
Chevrolet brand sales of 269823 vehicles, of which, the sales of medium-sized and above models increased significantly, such as The sales of Mai Ruibao XL, Pioneer and Explorer increased to 48.3%, an increase of 15% year-on-year. The new energy model Chevrolet Patrol has improved even more significantly – a year-on-year increase of 91%.
Among the three major brands, Cadillac has the most obvious sales growth, reaching 233117 units in 2021, an increase of 1.4% year-on-year. Among this increase, the growth of models above 400,000 yuan such as CT5 and XT6 is more prominent, with a year-on-year increase of 43.1%, and the market share has further increased.
Not only that, Cadillac has realized the comprehensive "light mixing" of the SUV product camp, and its leading edge in the luxury car market has been further highlighted.
Some people say that the transformation of a top car company like SAIC-GM is like an "elephant turning", in fact, in the view of the editor, the description of "turning" or "turning around" on SAIC-GM is not accurate, because for SAIC-GM, what needs to be done now is to open up a new road - adjust a new course, rather than a simple U-turn.
From the perspective of industry background, the two major events that are very prominent in 2021 are the shortage of chips and the price increase of raw materials, the core point of these two major factors around the global epidemic is the repeated fluctuations of the global epidemic; second, new energy vehicles have made great strides forward, and the annual sales of electric vehicles in the Chinese market have broken through a record high. Under this market, joint venture automobile companies have begun to march into the field of new energy vehicles, so the "giant wheel steering" mentioned by Xiaobian is actually not a single reference to SAIC-GM, but includes almost all joint venture brands, which have released electrification strategies or launched new models in 2021.
At the 2022 CES Technology Exhibition, which opened last Thursday, GM once again brought new technology, the Halo series concept car represented by the Cadillac InnerSpace self-driving concept car, which showed technologies such as the Aoteneng pure electric platform, Super Cuise and Ultra Cruise autonomous driving, VIP intelligent electronic architecture and so on.
In fact, these technologies are already very close to us.
Saic-GM's "giant ship", the new course is not limited to new energy, but from the basic technology to product supporting the comprehensive renewal.
In addition to the Cadillac luxury pure electric medium and large SUV LYRIQ, which will be officially delivered this year, SAIC-GM will launch more new products in the field of new energy and new technologies this year, because after cadillac LYRIQ, followed by Buick and Chevrolet brand new products based on the Aoteneng pure electric platform, will also be unveiled in 2022.
The Super Cruise Super Assisted Driving System, after new features such as command lane change and automatic lane change, will gradually cover the three major brands of Cadillac, Buick and Chevrolet in the next 5 years. A new generation of VIP intelligent electronic architecture, with the fastest data transmission efficiency at present, with a new generation of VCS intelligent cockpit system, with 5G and V2X vehicle-to-road collaboration technology, brings users a new intelligent driving experience.
In addition, even in the field of fuel vehicles, SAIC-GM will also update cutting-edge technology on the model, such as some models of the Buick GL8, the future will add ILC driver command lane change function, other more models will be equipped with traffic congestion assistance system, smart key + remote control, and then some remote control parking... Whether it is a new user of the Aoteneng platform or an iron fan of SAIC-GM, they can get the blessing of new technology through its "overall turn".
Today Lapa Eight, after Lapa Eight is the year, the new year has arrived, SAIC-GM's new technology is still far away from us?!