On January 10, Liu Zuohu, founder of OnePlus, announced through Weibo that Li Jie will serve as the president of OnePlus China, take full responsibility for the Business in China, and focus more on product research and development. Subsequently, Li Jie forwarded Weibo and said that he should do a good job in the "connector" between OnePlus and users, better transmit the sound of refueling to the team, continuously improve the user experience, adhere to the brand concept of "not going to be", provide better products and services to refueling, and let OnePlus be seen by more people.
Jie Li joined OPPO in 2010 and has been responsible for Find series product planning, product roadmap planning, hardware strategic planning, and OPPO China strategic planning and product roadmap since 2013. From September 2021, Li Jie will also serve as the head of user operations at OPPO China. During his 11 years at OPPO, Li Jie has accumulated rich experience in star product creation and product route planning, during which he has successfully created the Find7 flagship and the R series with a single model sales of more than 20 million units. His in-depth understanding of the mobile phone industry, as well as his insight into the system construction and operation strategy for users, will help onePlus china product strength, channel, supply chain, after-sales all-round upgrade.
In the past 9 years, with the ultimate product strength and the brand concept of not being ready, OnePlus has been recognized by more and more users at home and abroad. In the past year, through active development in products, marketing and other aspects, the influence of one plus's domestic market has been further enhanced. OnePlus has reached in-depth cooperation with the legendary image brand Hasselblad to comprehensively improve its imaging capabilities, and the OnePlus 9/9 Pro equipped with the Hasselblad mobile phone imaging system has been widely praised by consumers. At the same time, OnePlus has expanded more price segment products and launched the 3000-price range quality flagship OnePlus 9R and 9RT, which have gained more user recognition with their ultimate performance and excellent quality. In terms of marketing, OnePlus held hands with national spokespersons Zhou Xun and Hu Ge to further open up brand awareness in China. In December 2021, Liu Zuohu, founder of OnePlus Mobile Phone, announced that OnePlus has completed the goal of global sales of 10 million ahead of schedule.
On January 11, 2022, oneplus' latest performance flagship, the OnePlus 10 Pro, will be released soon. While the hardware configuration is full, the OnePlus 10 Pro is equipped with HyperBoost full-link game frame stabilization technology, and the newly upgraded Hasselblad imaging system will bring users a comprehensive upgrade of the game and image experience.