In the past few years, the development of smart phones can be said to be obvious to all, whether it is a full screen, fingerprint recognition or flexible screen are expanding the boundaries of science and technology, if the most imaginative field should be the folding screen. With Samsung's early years of testing the waters, by the current 2022 folding screen mobile phones, it can be seen that in the smart phone market, various manufacturers are paying attention to the research and development of folding screen mobile phones. The industry generally believes that folding screens will be a trend forward.
In the first half of March 2021, Xiaomi launched the MIX Fold focusing on the large-screen experience, and also simultaneously developed the MIUI FOLD system to further improve the direct interaction experience between the device and the user. In December 2021, OPPO released Find N, the design of the inner and outer screens is more in line with the user's habits, and has received many praises in the market. In fact, Huawei is also an early explorer in the field of folding screens, in addition to the Mate X2 released at the beginning of the year, it has also recently released a new design of the folding screen flagship Huawei P50 Pocket, and the design idea of folding up and down has once again brought people amazing. In addition to these brands, the industry news that vivo will also launch its first folding screen mobile phone, while Apple is also rumored to be expected to touch the folding screen field in 2023. In January 2022, Honor will also release the first folding screen mobile phone, and among foreign brands, Samsung is also the brand that released the folding screen mobile phone earlier, with Z FOLD series, Z Flip and so on. Will 2022 be the explosive year for folding phones? Judging by this trend, the answer is yes.
The reason why the current folding screen mobile phone has a concentrated outbreak trend is not unrelated to the following reasons.
The first is the upgrading of the industrial chain and technology from maturity. Folding screen and its assembly of manufacturing technology has always been a high threshold, with the development of the industry in recent years, the related industry ecology has also further matured, such as hinge design, the flexibility of the screen itself, the crease problem of the screen and the reliability of the supply quantity, etc., these problems are gradually optimized, so as to gradually achieve reliable mass production.
The second is that manufacturers themselves need product upgrades and brand upgrades. Smart phone replacement is an unstoppable law, the flagship products of major smart phone manufacturers have been in the past in the "configuration war", such as the first so-and-so processor, the first so-and-so camera module, so as to achieve their own competitive advantage. In addition to the superficial hard bridge hard horse, mainstream mobile phone brands are also frantically cultivating technical internal strength, especially Huawei, OnePlus, Xiaomi, Apple and other manufacturers have been working deeply in the field of imaging, screen refresh rate, processor performance for many years, and they can no longer compete with each other to defeat the enemy in one move, and urgently need new competitive platforms to show their fists. Folding screen smart phones require high research and development thresholds and technical barriers, manufacturers through the release of folding screen flagship products can not only increase the price of their own flagship products, but also can improve the gold content of their own brands.
Finally, the diverse needs of consumers are met by the folding screen flagship. In recent years, the straight screen, curved screen mobile phones are overwhelming, for many consumers have produced aesthetic fatigue, the appearance of more cool and more versatile folding screen mobile phone will naturally attract the user's attention. In terms of appearance, whether it is horizontal folding or vertical folding of folding screen mobile phones, its use has broken through the previous use habits, and the sense of technology will be more sufficient and the playability will be higher. In terms of the system, because the screen display logic of the folding screen is more different from the ordinary single-sided screen, the single screen becomes a double screen after folding, and the functional interaction between the two screens needs a new operating system to support, so users can feel a fresher system experience. Folding screens are usually more expensive in price, but also meet the needs of some users in terms of face, just like the early big brothers, perhaps it can be said that for users who like to pursue trends, the screen folding has now become a new popular sign.
So since the folding screen has become an unstoppable new trend, will consumers really pay for the folding screen? Who will be the biggest beneficiary?
With the gradual outbreak of folding screen smartphones, users' usage habits will be imaged by the market. Folding screen is not absolutely mainstream at the moment, for many manufacturers is still an early adopter project, but there will certainly be a group of users who are interested in new technologies and have high brand loyalty will buy the experience. With the gradual maturity of technology, the gradual improvement of the supply chain and the gradual improvement of folding screen production, with the reduction of cost, the price of folding screen mobile phones should be slowly reduced from a long-term perspective, so there should be more consumers to pay, and the beneficiaries will also be manufacturers and users, because revolutionary technological upgrades have always been beneficial to both sides.
Folding screen mobile phone as a popular trend in the development of 2022, it is worth waiting and seeing, the development of the smart phone industry is rapid, but also iterative upgrade, the future of folding screen mobile phone can be expected, with the influx of more players, the folding screen market will be more perfect, consumers will also have greater initiative.