For the Emgrand car, many people are not strangers, it has become the leader of the Chinese brand car since its launch on the market, not only that, in order to further enhance the influence and improve the product matrix, Emgrand has also launched Emgrand GL, Emgrand GS and other products, and now, Emgrand has ushered in a new product, it is Emgrand S. As a car that focuses on young consumer groups, Emgrand S combines with fashionable young elements and has won the attention of many consumers, such as the 2022 Asian Games National Wind Street Dance Competition since the second half of last year.
Since the opening of the street dance competition in Hangzhou in September 2021, Emgrand S's "Greeting the Asian Games National Style Street Dance Season" activity has continued to be in full swing across the country. On January 8, 2022, Emgrand S 2022 was successfully held at the Baoding Station to welcome the Asian Games. Mainstream media from the region, new and old car owners and street dance masters helped the scene. It is reported that following the Baoding Station, the street dance competition will also be held in other cities across the country, inviting 50+ star judges and top dancers in the street dance circle to attend the scene, full of dance power, and sweep the country with a warm and fiery young attitude and street dance power.
As a popular young trend culture, street dance has become a way for more and more young people to express themselves and convey their personality propositions. The Emgrand S users echo with this young force, and constantly show the young and upward movement with positive actions. This time, Emgrand S and young people cross-border alliance to create a top domestic street dance event, it is based on the in-depth insight into the daily preferences and life consumption concepts of this group of young users, hoping to promote closer exchanges and resonance with users through their favorite street dance forms from the aspects of interpretation methods and spiritual pursuits.
Of course, this is not the first time that Emgrand S has crossed over. As a fashion cross-border SUV leader, Emgrand S has been using various trend cultures as a bridge to build a platform for young users to communicate and interact. From the passionate ensemble of May 1 and Shanghai Strawberry Music Festival to the burning dance of the Asian Games National Style Street Dance Season, it continues to lead the new trend of cross-border and infects more young consumer groups with attitudes step by step with the young attitude of innovation and cross-border.
In addition to actively embracing young users through trend culture such as street dance, Emgrand S also has accurate insight into the needs of young users in products, and strives to create a high-value value of cross-border fashion, rich and cross-level intelligent technology, comprehensive configuration of health and safety, and golden power with explosive and economic characteristics, etc., to meet the more diversified and personalized needs of the current young user groups in an all-round way.
In terms of appearance, Emgrand S adopts the "urban yacht" design aesthetic to shape a fashion cross-border shape, urban light and shadow suspension grille, urban note LED headlights, flowing suspension body, rhythmic note LED taillights and other details, with the flow, light and shadow, notes three elements presented exquisite fashion beauty, fully cater to the aesthetic preferences of urban youth.
In the interior, Emgrand S adopts a new "flowing surround cockpit" design, which integrates the red and black musicality contrast interior color matching, the wrap-around 72 color rhythm flowing light atmosphere light, the wave note embroidery embellished high-rebound integrated comfortable seat, and the 1.52m2 super light and shadow starry sky canopy, etc., creating a comfortable driving space with a strong sense of rhythm and ceremony.
In terms of configuration, Emgrand S has a smart technology configuration favored by young users, not only equipped with a 10.25-inch full LCD instrument and a 10.25-inch intelligent LCD full-touch screen, but also equipped with the same level of leading GKUI Jike intelligent ecosystem, L2 intelligent driving assistance system, God's Eye 540 transparent chassis and other rich technology configurations, especially Geely's first strawberry music intelligent interactive system and intelligent driving situation interaction system, bringing users can communicate, The new emotional interaction intelligent experience with temperature further suits the tastes of young people.
In terms of power, the Emgrand S series is equipped with a 1.4T turbocharged engine, with a maximum power of 104kW, a maximum torque of 235N·m, and a fuel consumption of only 5.9L/100km under comprehensive working conditions, which is both dynamic and fuel-efficient. Matched with the 8CVT stepless gearbox, compact structure, high transmission efficiency, coupled with the European LeanNova professional comfort chassis tuning, for a smooth, comfortable, responsive and excellent driving experience.
From music to hip-hop, Emgrand S breaks the boundaries of traditional cars every time it crosses borders, seizes the rising youth culture, and expresses its youthful attitude. This time, through the wonderful collision of automobile and street dance culture, Emgrand S deeply explores the integration of street dance and diversified national style culture, and promotes the national style street dance culture from the circle to the whole people with practical actions, and constantly creates more surprises and expectations for users.
We believe that in the future, Emgrand S will continue to create more diversified combinations and cross-border new ways of playing, build a wider range of young cultural home and circle social platforms, and realize the intersection of users who expand and break the circle, so that every luminous youth can find their own tide play cool life.
With the launch of the Emgrand S, the product matrix of the Emgrand family has been further improved, and it has become one of the most successful family products of Chinese car brands. Today's Emgrand S, more inclined to young consumers, but also through the way out of the circle quickly integrated into the young consumer group, I believe that in the future, Emgrand S will be able to bring us more surprises.