[News-Oxcart Network]
Recently, the Dongfeng Peugeot 4008 Chuangxiang Edition model was officially launched, priced at 167,700 yuan. The car adopts the direct sales model, which is determined online in the official "Dongfeng Peugeot Lion King Alliance" mini program, and picks up the car in the 4S store offline, eliminating the need for middlemen. The main features of the car are the color, configuration, power, etc. of the vehicle are built by listening to the opinions of users.
In the details, the car still continues the Peugeot brand borderless matrix network design, coupled with the high recognition of the iceberg blue color scheme used to listen to the opinions of users. As a Chuangxiang version of the model, the official and the user conducted in-depth exchanges, and in the body color matching, vehicle configuration, power system and other parts of the reference to the user's opinions, as a whole, it is also the first model co-created by Dongfeng Peugeot and the user. If this model can be favored by users, it may change the marketing strategy of French cars in China.
In the configuration part, the car uses red leather seats and uses a diamond-shaped stitching process to enhance the sense of luxury. In addition, it will also be equipped with a 10-inch multimedia screen, a 12.3-inch full LCD instrument, a multi-function steering wheel, an electronic barrier, a 6-way electric adjustment of the front seats, a key lift of the window of the whole car, a power folding rearview mirror and so on. In the power part, it will continue to be equipped with a 1.8T engine with a maximum horsepower of 211Ps and a peak torque of 300N·m, matching the 8AT transmission.
At last:
As the first model co-created with users, we have seen a change in the idea of the Legal system from the Peugeot 4008 Creative Edition. The french system finally stopped insisting on going its own way, began to listen to the needs and opinions of users, and the overall configuration and power of the Chuangxiang version were turned, with a very high cost performance, which was a change. At the same time, the official also launched a car purchase incentive policy, enjoying a variety of car purchase schemes such as the first 3 phases of 0 monthly payment, 0 down payment or 24 periods of 0 interest, and launched a 5-year 150,000-kilometer vehicle warranty, 1-year 85%, 2-year 75%, 3-year 65% value-preserving repurchase policy. For users who are worried about the retention rate of vehicles, Dongfeng Peugeot's policy is still relatively intimate.