After Xiaomi announced the car, the famous "Sony Law" could not sit still! On January 5, 2022, at the CES2022 Consumer Electronics Show held in Las Vegas, Sony (SONY. US) Chairman, President and CEO Kenichiro Yoshida announced that the Sony Group will establish Sony Mobility Inc. to commercialize its electric vehicles.
At the same time, Kenichiro Yoshida showcased sony's existing Sony Vision-S sedan, which Sony unveiled at CES last year, as well as a new prototype SUV (VISION-S 02).
Kenichiro Yoshida said: "This is our new Vision-SUV. Vision-S was developed on a foundation of safety, adaptability, and entertainment. Safety has always been our top priority when it comes to creating a comfortable travel experience. This did not change when this SUV was developed. A total of 40 sensors are installed inside and outside the vehicle to monitor the safety of the vehicle. ”
It is reported that the car is equipped with the same electric vehicle cloud platform as the previously released prototype (VISION-S 01), and has begun public road testing. The VISION-S 02 is a 7-seater model. In addition, Sony will begin 5G road testing in April.
I believe that everyone is not unfamiliar with Sony at all, and it can even be said that it is quite familiar. The music we've heard, the movies we've seen, the electronics we've used, and so on, and so on, a lot of that sony has made.
As a world-renowned large-scale integrated multinational conglomerate in Japan, Sony is one of the world's largest electronic product manufacturers, one of the three giants of the world's video game industry, and one of the six major film companies in Hollywood. To put it simply, Sony is the world's pioneer in audiovisual, video games, communications products and information technology, and the pioneer of the world's earliest portable digital products.
Previously, Sony had always stressed that it did not intend to enter the automobile manufacturing industry, but now, Sony has punched itself in the face and announced that it has built a car, and before that, it has been actively cooperating with McNathair Steyer (the manufacturer of the Mercedes G-class and BMW Z4) to jointly develop pure electric vehicles. Vision-S uses an electric drive system from McNa.
With the unveiling of the new prototype and the establishment of Sony Mobility, it must have aroused the interest of Sony fans around the world. Sony's advantages in audio-visual and gaming may bring a unique presentation to the entertainment experience of the car.
As Sony said, now that it has entered a new stage of development, how Sony will open up a new field of mobility is worth looking forward to!