"FASHIONVISTA" is committed to bringing super fashion information to every reader who loves fashion and chases trends. The column "People's Living Room" gathers Mr. Jiang Lingfeng, the fashion leader of Beijing Oriental Plaza Co., Ltd., to have an in-depth dialogue with the senior management of major brands. Analyze the brand DNA, so that readers can better understand the culture and interesting things behind the brand. In this issue, Mr. Jiang Lingfeng will join hands with Mr. Jiang Jingyuan, Director of Media and Public Relations Department of Sony (China) Co., Ltd., to take you to appreciate the new life of fashion led by innovative technology.
Sony Group is a creative entertainment company built on solid technology, committed to leading the fashion life with innovative technology, constantly creating moving and surprising entertainment experiences. In China, an important strategic market, Sony is fully implementing the strategy of "opening up the creative entertainment ecosystem and creating a value chain for conveying emotions".
Q: Mr. Jiang Lingfeng, General Manager of Beijing Oriental Plaza Co., Ltd
A: Mr. Jiang Jingyuan, Director of Media and Public Relations Department of Sony (China) Co., Ltd
Q1: Sony has always won the recognition of Chinese consumers with its excellent brand power and product strength. How is Sony's market performance in China in the post-pandemic era?
A1: Sony's six main businesses, electronics, semiconductors, games, film and television, music and finance, in addition to finance, have fully developed business in China. In fiscal 2021, the Group is expected to achieve an operating profit of 1.2 trillion yen, another record high. Among them, the profit of the electronics business is expected to exceed 210 billion yen, and China is one of the largest contributory markets.
In the post-pandemic era, people will maintain a certain physical distance, but the demand for a sense of presence, integration, and interactive entertainment experience is strong. Sony's products adhere to the high-end strategy, large-screen TVs provide immersive experiences that integrate audio and picture, industry-benchmark headphone noise reduction technology provides a private space for urban people, perfect micro-single camera systems and rich lens groups to meet diversified image needs, especially accurately capture the market demand of the national video era.
Q2: What are the reasons for choosing the site of Oriental Xintiandi? Please also introduce the Oriental Xintiandi store.
A2: Oriental Plaza faces Chang'an Avenue, connecting Beijing's "Golden Street" and "Silver Street", not only has a large passenger flow, but also has commercial, financial, tourism and other advantages; Oriental Xintiandi gathers many international first-line brands, and the passenger flow crowd is highly overlapped with Sony's target customer base, which is an ideal place for product display, customer service and brand marketing.
Oriental Xintiandi store is the only directly operated experience store in Beijing, officially opened in August 2009, the latest renovation in 2020. The store design style is simple, bright and atmospheric, according to the experience needs of the interest community in different scenarios, it has set up a digital image experience area, a personal audio experience area, a game experience area, a home video experience area, a member activity area, etc., and openly displayed more than 300 kinds of products and solutions in digital imaging, audio, mobile, games, education and other categories.
Q3: Sony gives me the impression of constant innovation and exploration, which is also in line with the business philosophy of Oriental Xintiandi. Does Sony have some cross-border co-brand interactions?
A3: Sony itself is a cross-border enterprise, and its company Aniplex's animation IP "Devil's Blade" has a high popularity in the world. We have carried out theme activities in direct stores, launched the "Devil's Blade" special program online, sold exclusive derivatives, and carried out joint promotions of IP and electronic products; Just ear is Sony's high-end personal customized headphones, and Sony artists such as Hiroyuki Sawano and Chunna Luna launched limited co-brand models, customers enjoy product booking and ear mold customization reservation services through direct stores, and finally retrieve this most suitable headphones from the store. Creating emotions for customers through the combination of technology and entertainment will be our constant pursuit.
Q4: Please recommend a few new products to Oriental Xintiandi's Sophia.
A4: Recommend open-ended true wireless headphones Linkbuds. It's not just small and delicate, it's comfortable to wear... And the concept of "sound in the inside and outside world" is the main concept, while enjoying excellent sound quality, it can also connect with the outside world at all times. The main body of the headset and the charging case are made of renewable materials, and the outer packaging is paper material, which is very friendly to the environment!
The full preview can be found in FASHIONVISTA magazine,