Click on the business card below to pay attention to the ECar trend and learn more about the automotive industry in time!
Recently, Tesla boss Musk tweeted that the price of Tesla FSD (full self-driving) will rise to $12,000 on January 17. Price increases are only available in the United States and will take effect immediately after the FSD code is issued. Musk also added that when the FSD is widely released, the monthly subscription price will also rise.
It is understood that in 2020, Tesla's FSD price has just risen from $8,000 to $10,000, and now it is going to rise to $12,000, which will inevitably cause customer dissatisfaction.
A consumer in the United States who spent $7,000 to buy an FSD complained: After buying a Tesla car, the most regrettable thing is the FSD, the gross use is not, may just be a little useful when changing cars to sell used cars.
According to some MEDIA reports in the United States, unlike Autopilot, which is a basic driver assistance program, FSD is a system that is close to automatic driving, such as lane change, traffic light recognition, etc., and is becoming increasingly popular even at a high price of $10,000 ($199 per month subscription).
However, some people believe that Tesla FSD is nothing more than Level 2, which belongs to the primary level of autonomous driving, and there are also predictions that as Level 3 and Level 4 technology continue to appear at cheaper prices, it will lose competitiveness. Tesla's increase in FSD prices seems to be a strategy to maximize profits before the emergence of rivals at Level 3 and Level 4.
Industry insiders believe that in the long run, mass production of Level 4, based on inexpensive devices such as cameras and ultrasound without expensive equipment such as lidar and radar like Mobileye, will be possible within two years. In addition, companies are developing autonomous driving systems at half the price of FSD, which has also raised questions about Tesla's price increase.
It is understood that the proportion of Tesla new car buyers choosing FSD is declining year by year, with the proportion of choices in 2019 being about 37%, falling to 22% in 2020, and only 12% by 2021.
![Swollen face! Musk said that the Tesla FSD was not at fault, and the owner hit it on the road[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)