In 2020, under the influence of YQ, Apple still became the second in the world, and it was the smallest year-on-year decline among all mobile phone brands in the world. Especially in the second quarter of 2020, the worst of YQ, the industry analysis Apple was able to do this, entirely due to the release of a low-priced new iPhone SE in the quarter, allowing people with replacement needs to buy iPhones with little budget.
Time comes to 2022 Apple's goal is to increase iPhone sales throughout the year, to further narrow the gap with Samsung Home. The industry once again thinks Apple could release the third-generation iPhone SE in March or April of this year. And recently there has been a lot of news about the iPhone SE3, and the major media are reporting. The biggest change to the new generation of iPhone SE is that the processor is replaced by the Apple A15 plus support for 5G.
The strange thing is that the industry has two views on the new iPhone SE, one is that the appearance of the iPhone 8 is basically the same as the previous generation; the other is the iPhone XR, anyway, there is nothing to say, we don't know which is true and which is false.
But there is a point that the industry and whistleblowers are very consistent, that is, the price of the iPhone SE3 will be very affordable, and some people even think that the starting price is about 2500 yuan. If this is the case, the market demand for the new iPhone SE will be very large, and industry analysis will contribute 25 million to 30 million units within the year. Don't talk about buying an iPhone at this price, what kind of bicycle do you want! Just like the 2021 iPhone 13 series in a price increase, the world immediately responded.
If all this is true, then Apple is playing a dimensionality reduction blow, and when the Android camp model is bullish, Apple is playing down. Even the price is lower than The android flagship, so the pressure on the Android camp is extremely great under such a premise. Buying an iPhone at the same price has become an industry habit, once the Apple phone of about 3,000 yuan appears, how will Android respond?