As a new reading mode and reading place, in Jiangcheng Wuhu, the first batch of urban study rooms have been completed and put into use. As soon as these high-value urban study rooms appeared, they swiped the screen in the circle of friends and became the city's new Internet celebrity punch card. In order to make the city study more durable to retain readers, the managers and operators of the city study are also working hard to give the city study more connotation and explore the "Wuhu model" of the city study.
▲Wuhu Study Room Jinghu Book Garden
Build a 15-minute reading circle
A variety of books, neatly placed on the textured bookshelves, waterfall stream electronic reading screen and AI light and shadow reading machine full of scientific and technological sense, simple and atmospheric layout to create a warm reading atmosphere, sitting near the window, looking up can be outside the verdant greenery under the eyes... As soon as the Chizhu Academy, which was "hidden" in the sculpture park, was just unveiled, it brushed the screen in the circle of friends because of its high appearance, and it also became a new Internet celebrity punching point in Wuhu.
▲Wuhu Study Room Chizhu Academy is located in the sculpture park
Recently, a reporter from Dajiang Information came to Visit Chizhu College, although it was only 9:30 a.m., the self-study room of the college was almost full of people who were buried in books. Ding Chongyuan, a 28-year-old office worker, is preparing for the examination of public institutions, and because he usually only works in the afternoon and afternoon, he will come to the academy on time every morning to read. "It's quiet, the environment is good, the learning atmosphere is strong, and you can calm down and read books." Ding Chongyuan said that he lives in the Weixing Park Avenue community opposite the park, and it takes about ten minutes to walk to the academy, and the academy is completed in front of his home, so that he can enjoy "poetry and far away" within easy reach.
"Since the official operation of Chizhu College on October 1, the total flow of people in the college has reached 70,000 people, and the weekend is the peak of the flow of people, mostly young people and parents with children." Wei Xiaoli, director of Chizhu Academy, told Dajiang Information reporters.
▲Wuhu Study The interior of Chizhu Academy is clean and neat, showing the beauty of simplicity.
Chizhu Academy is just a microcosm of the construction of wuhu city study room. Since the beginning of this year, Wuhu City has focused on building a provincial sub-central city, focusing on the needs of public cultural facilities in the construction of people's cities, and creating a high-quality urban public reading space. These urban study rooms, which integrate free reading, cultural activities, cultural displays, cultural leisure and other diversified functions, are hidden in the greenery, or next to the downtown, or located on the edge of the community, or in the ancient city, which enrich the reading and cultural life of the citizens at the same time, but also make the city full of humanistic atmosphere and become more warm.
"Within 3 years, Wuhu will build a number of urban study rooms with reasonable layout, integrated business formats and perfect functions, promote the construction of 'Shuxiang Wuhu', and build a '15-minute reading circle'." The person in charge of the Wuhu City Library told the Dajiang Information reporter.
Create a "moving" reading space
The interpretation from the bookstore to the "study room" is a change in the cultural development of a city. If the public library is the main body that supports the reading of the whole people, the urban study room distributed in different corners is the nerve ending, opening up the "last kilometer" of the urban public cultural service, continuously delivering fresh "blood" to the reading of the whole people, and then continuing the cultural blood of the city.
The high-value urban study room brings readers a novel feeling and experience, but with the passage of time, the urban study will eventually return to the essence of reading and culture. How can we maintain the long-term vitality of the urban study? The operators of the City Vault are constantly focusing on attractive reading promotions.
▲Wuhu Story Mom Group
Using their platform and resource advantages, operators retain readers through various forms of activities. Wuhu Xinhua Bookstore is the operator of Chizhu College, every weekend, the college will hold a wealth of cultural reading activities to invite readers to participate, such as Xinhua Bookstore public welfare organization - "Wuhu Story Mother Group", the members of the group from time to time as "readers" to carry out reading sharing activities, attracting many children and parents to participate. "Taking advantage of Xinhua Bookstore's unique platform advantages, while accelerating the demand for book updates, the City Bookstore also sticks to readers through various colorful cultural reading activities." Gao Jing, general manager of Wuhu Xinhua Bookstore Co., Ltd., told Dajiang Information that the college will invite well-known writers and scholars from all over the country from time to time to carry out activities such as famous lectures, signing books, etc., and will also hold some traditional Chinese studies lectures, parent-child reading and other activities to meet the needs of different readers.
▲Wuhu Study Room Zhanchuan Bookstore on the first floor for cultural creation, book sales, the second floor for reading room, activity space.
"No matter how high the appearance value will eventually produce aesthetic fatigue, the city study wants to retain readers, with the use of habits and emotional connections it brings readers, so that readers have a sense of belonging." Dai Xiaoliang, head of the Zhanchuan Bookstore in Wuhu Study, told the Dajiang Information Reporter that only a static reading space that is "moving" has vitality, and "moving" relies on all-encompassing activities. In the face of readers of different ages and different knowledge needs, Zhanchuan Bookstore has built an activity system: including more than 20 categories such as book clubs, film sharing meetings, writers' lecture halls, art exhibitions, product experiences, etc., as well as theme activities and public welfare activities of festivals such as National Day and Spring Festival, involving all aspects of life, "Only rich activities can maintain readers' freshness in the study room, and only then will they have expectations for the city study." ”
Explore the "Wuhu Model" of the City Study Room
The warm and comfortable environment, rich and diverse books, free borrowing books, etc., are the main reasons why the urban study is popular with the citizens. As a new thing, the background of the urban study is public welfare, how to deal with the contradiction between public welfare and income is also an important factor in determining the sustainable development of the urban study, which not only considers the wisdom of the manager, but also considers the ability of the operator.
▲The City Study Room of No. 49 Wanlan is composed of two historical buildings from the end of the Qing Dynasty and a glass sunshine room.
"The urban study room is led by the government, mainly based on public cultural services, introducing social forces and private capital participation, and operating in a variety of ways." The person in charge of the municipal library told the Dajiang Information reporter that at present, the city study room has a variety of operating modes, one is the operation of the district state-owned enterprises, such as the Yuexiang Book Bar in Jiujiang District; the other is the operation of large state-owned cultural enterprises, such as the Chizhu Academy and Zhongjiang Bookstore operated by Wuhu Xinhua Bookstore; and the other is operated by private enterprises or well-known bookstores, such as Zhanchuan Bookstore and No. 49 Bookstore. "State-owned enterprises have strong strength and rich experience, private enterprises are full of vitality and innovation, and diversified business models are conducive to complementing each other's advantages and forming a healthy competitive situation." The person in charge said that by the end of December 2021, the first batch of urban study rooms had reached 240,000 people.
The operation of the study room requires costs, and moving refreshments and coffee drinks into the city study is a form of "self-hematopoiesis" in most urban books at present. However, compared to the operating costs of the study, this is obviously not enough. Wei Xiaoli, director of Chizhu College, said frankly that it is not the purpose of the study to provide beverage service profits, but more to expand the service functions of the urban study room, provide readers with better services, and meet the needs of different groups of people.
▲ Wuhu Study Room located on Changjiang Road The Jujiang Book Garden, opened in the place where residents are concentrated, has innovated to create a model of "urban study + citizen cultural and sports center".
For the urban study room, the government not only invests in the pre-study site, decoration, books and various hardware facilities, but also in the post-operation of the award. The person in charge of the municipal library told the Dajiang Information reporter that the competent department will also implement the "survival of the fittest" while taking out incentive measures, and conduct third-party assessment of the urban study room every year from the aspects of architectural design, operation management, reading activities, service efficiency, etc., and use daily assessment plus year-end assessment to evaluate the star rating. The five-star, four-star and three-star urban study rooms will be awarded separately. The city study room with an unqualified rating will also be directly terminated and withdrawn.
▲Located at the intersection of Zhongjiang Avenue and Yongjin Road in Jiujiang District, "Wuhu Study Room Enjoy Book Bar" is the first urban reading space in the main urban area.
In addition to the incentive of assessment, the municipal library is also sparing no effort to inject vitality into the operation of the urban study room from the service content and efficiency. The person in charge of the municipal library said that this year, all urban study rooms and city, county and district libraries have realized the borrowing and return of books. The Municipal Library will also rely on the City Study Room to create the "Reading Wuhu" brand, with Wuhu City Memory, Jiangcheng Cuisine and "Two Rivers" culture as the content, develop the "City Memory Forum", and integrate reading into Wuhu's characteristic resources and cultural elements. Carry out the "Famous Lecture Hall" to improve the reading and appreciation level of the public and expand the influence of the study. In addition, the municipal library will also arrange special personnel to go to the urban study room for guidance and on-site training, cooperate with domestic advanced regional libraries and urban study rooms to achieve resource sharing, and increase the hierarchical training of study room operators, improve the operation level of the study, and cultivate a professional and professional public reading service team.
"While the government is 'transfusing' blood through different forms, it is also encouraging study operators to actively 'self-hematopoiesis' and improve the service capacity and quality of study rooms." The person in charge of the municipal library told the Dajiang information reporter. How to "self-hematopoiesis"? In Dai Xiaoliang's view, the urban study, as a third space that distinguishes it from home and workplace, has real-life experience and social attributes, which means that it has the possibility of generating derivative consumption. Such a view is also becoming the consensus of urban study room operators, and pioneering thinking and innovating the operating model have become their common choices at present.
▲Tianmen Academy in Jingkai District is a composite urban study that integrates reading, leisure and cultural and sports activities.
Xinhua Bookstore moved its own brand cultural creation into the city study, and combined with the cultural characteristics of Wuhu, it displayed and sold Wuhu's local intangible cultural heritage products such as Wuhu iron paintings and Wuhu tongcao paintings. As the first private bookstore + urban bookstore in Wuhu City, Zhanchuan Bookstore not only meets the public cultural service function of the urban bookstore, but also develops characteristic services and cultural and creative products according to the surrounding environment and service objects, increases the eye-catching points and consumption points, and enhances the sense of public experience. At present, Zhanchuan Bookstore is conducting research on Wuhu's gourmet snacks, port culture, humanistic allusions, etc., looking for special products that can be discovered and packaged. In addition to providing customized activity services for enterprises and institutions, Zhanchuan Bookstore is also carrying out in-depth development of education and training content such as parent-child reading, art, music, and traditional Chinese studies, and incorporating them into the urban study room service system to provide citizens with a variety of choices.
▲Nanling Bijiaqiao Study Room has 8 major areas such as The Reading Area of Chinese Studies Books, the Ancient Bridge Book Gallery, and the Children's Reading Bay.
No matter what kind of operation model is adopted, the new public cultural service model of The City Study Room does bring readers a new experience. For the new thing of the urban study, it is not only the operators but also the managers who are groping and innovating. "In the future, the combination of urban study room and industry may be a feasible model, and the study room will be recognized by well-known enterprises, so that the study room can not only provide public cultural services for readers, but also become a platform for corporate culture display." The person in charge of the municipal library said that managers and operators need to have a long-term vision and business wisdom, continuously deepen the growth point of the cultural industry, actively explore multi-party cooperation and integrated development, and let the urban study room go on for a long time.
To achieve high-quality development of the city, culture is indispensable, how to make the high-quality sustainable development of the city study room, become a new cultural symbol and "spiritual landmark" of the city, Wuhu is giving its own answer. There is no doubt that the urban study room that blooms everywhere in Wuhu is being integrated into the blood of the city, and it brings people a sense of gain, happiness and new expectations for spiritual and cultural life.
▍Reporter: Ji Kun Rao Jiaojiao
▍Photo: Yang Dawei, Chen Jie, Hu Fang
▍ Editor: Anne