New domestic intangible cultural heritage brand "Zhu Bingren. Copper "received tens of millions of yuan of investment in the property

Recently, the new domestic intangible cultural heritage brand "Zhu Bingren Copper" has been favored by the world's top 500 enterprises and properties, and has obtained its strategic equity investment of tens of millions of yuan. On January 9, 2022, the two sides held a strategic cooperation signing ceremony in Hangzhou.

It is reported that "Zhu Bingren Copper" this time hand in hand with cuntifics, the two sides will carry out extensive cooperation in digital marketing, national tide brand promotion, talent echelon construction and other fields, and work together to launch an impact on the capital market, and strive to create the first share in the arts and crafts industry.

"Zhu Bingren Copper" inherits the "Zhufu Copper Art" founded in 1875, named after Zhu Bingren, the fourth generation of Zhufu copper art and the master of Chinese arts and crafts, and founded by Zhu Junmin, the fifth generation of the master of arts and crafts in Zhejiang Province. Zhu's bronze sculpture father and son have successively undertaken the construction of more than 100 copper building decorations such as Hangzhou Leifeng Pagoda, Sichuan Emei Mountain Golden Dome, and G20 Hangzhou Summit Venue. In 2006, Zhu Bingren pioneered the art of molten copper, which is known as the "second revolution in the history of copper art in China". In 2008, the bronze carving technique represented by "Zhu Bingren Copper Sculpture" was listed as a representative project of national intangible cultural heritage.

All along, the brand has been with the mission of "letting copper go home" and traditional Chinese culture as the cornerstone, and has carried out cultural and creative IP cooperation with many museums and scenic spots at home and abroad, and successfully settled in the Palace Museum, and reshaped the copper aesthetics at the peak of Chinese civilization across the millennium. "Zhu Bingren Copper" always insists on reinterpreting traditional culture in innovative forms, and strives to make intangible cultural heritage go out of the small field of collection and face the wider public world.

Since 2020, "Zhu Bingren Copper" has accelerated the process of enterprise capitalization, successively introduced strategic investors such as Boss Industry, Toutou Dao, Ruijiu Investment and this round of property zhongda, and promoted to a quasi-unicorn enterprise, after holding hands with capital, "Zhu Bingren Copper" further optimized the shareholder structure and promoted the more rapid and steady development of the enterprise.

In the past two years, "Zhu Bingren Copper" has laid out nearly 100 offline intangible cultural heritage life experience halls in major airports, high-end shopping malls and scenic pedestrian streets across the country, participated in the construction of Putuo Mountain Guanyin Law Circle, Luoyang Yingtianmen, Nanjing Garden Expo Park and other heirloom copper architectural projects, and its zodiac bronze sculpture literary creations have appeared on the CCTV Spring Festival Gala special program six times. The works have been given to foreign guests as gifts many times, and often become a witness to the highlights of the company's listing.

It is worth mentioning that the brand's net profit during the epidemic period still maintained a compound annual growth rate of more than 30%, becoming a benchmark for the industrialization and branding of the arts and crafts industry. Speaking about its corporate vision, Zhu Junmin, founder of the "Zhu Bingren Copper" brand, said: "We want to become an international brand and speak for traditional Chinese culture. (Reporter/Wu Wenjing)

(Edited by Tian Dong)