In the business world, price games are the norm, sellers want to sell a little higher price, buyers want to buy at a lower price, this is people's thinking inertia, whether in the East or the West, everyone is like this.
But there are always exceptions to things, such as Feng Lun in the real estate industry once said a story about Ren Zhengfei:
A few years ago, there was a company in the United States that didn't make money, but wanted to sell, hoping to sell to Huawei for $4 million. At that time, the company and Huawei's business were not at all related, and there was no need for acquisition.
After Ren Zhengfei read it, he added 500,000 yuan to 4 million and bought the company.
Why? Because Ren Zhengfei judged that this company met Huawei's strategic needs and was very valuable, he took the initiative to increase the price as a buyer.
Later, I checked the information and found that There was indeed a Huawei $4 million acquisition of the American company, but whether there was a price increase in the end, which had to be asked by Ren Zhengfei and Huawei insiders.
In 2015, Ren Zhengfei mentioned the deal in his speech at the Network Product Line Struggle Conference, "Eight years ago, we bought a small company in the United States that was on the verge of collapse for $4 million, making our technology the world's first in long-distance optical transmission." ”
So, whether Or not Huawei has a $500,000 markup, the deal is cost-effective.
The reason why Ren Zhengfei mentioned the acquisition is to let Huawei people understand a truth: Huawei "must strive to absorb the successful human civilization, and do not innovate too narrowly, which will slow down our speed." Therefore, our research and development should emphasize integrated development and absorb some advanced achievements of others. ”
In addition, don't think that Huawei has taken advantage. It should be known that due to the impact of the bursting of the industry bubble, transmission has fallen to a worthless situation, peers are reducing investment, and Huawei has adopted a counter-cyclical growth strategy, and still invested heavily in extreme financial difficulties to establish an advantage. This requires a strong strategic vision and determination, and Huawei's success is not a fluke.
The reason I mention this story is a revelation that Lenovo has learned from doing business over the years – long-term benefits need to be built on long-term trust and relationships.
For example, if your partner encounters difficulties, you can use the advantage of information and the plight of the other party to obtain benefits and get some high-quality assets, but doing so is speculative and very short-sighted.
After all, the ups and downs of the commercial sea are common things, thirty years of Hedong and thirty years of Hexi, everyone has encountered difficulties, and everyone has the possibility of making a comeback, so even if we can't send charcoal in the snow, we shouldn't fall into the well.
Doing business, win-win cooperation is the highest principle, but also the most in line with their own interests.
The connotation of win-win cooperation is that no one takes advantage of anyone, everyone trades fairly, and does not suffer losses from each other, so that we can trust each other for a long time.
You know, a relationship in which one side loses and the other takes advantage is certainly not sustainable. Many smart people go to great lengths to take advantage of others, often because the organs are too clever, and the bamboo basket is empty.
Feng Lun said that Ren Zhengfei set a set of Huawei principles and did not do the "take advantage" thing. "Taking advantage of others to do things must be opportunistic." An opportunity-oriented businessman cannot have a career of his own. ”
In fact, Huawei has always been like this, from the early days of Huawei to focus on the main channel, focus on the company's strategy and business, and struggle without distraction. In Ren Zhengfei's words, Huawei insists on the era of great opportunity and rejects the opportunistic policy.
"Focusing on the main channel is to focus on the general direction and focus on the company's ambitious goals."
This is the embodiment of Ren Zhengfei's great wisdom and big pattern, he is very clear where Huawei's boundaries are, and what to do and not to do, so that long-term doctrine can be accumulated.
Finally, it is very simple for us to reason here, and it is difficult to react to the temptation of our individuals and companies, can we adhere to principles like Ren Zhengfei?
Human nature is always selfish and greedy, so the psychology of "taking advantage" is really a natural reaction.
But life success and career success require us to overcome the weaknesses of our own human nature.
Let your success not be based on the failure of others, let yourself profit not be based on the loss of others, so that you can establish your own integrity, the road will be wider and wider.
Core values determine the underlying logic, pattern and height of a person or enterprise. In this regard, Ren Zhengfei and Huawei have set a good example for us.