On January 7, the expert seminar on the film "Love Myth" was held at 52 Yongfu Road. Courtesy of Shangying Group
(Shencheng Landscape) The Magic Capital in "Eros", the "Love" in the Magic Capital
Zhongxin Online Hai, January 8 Title: "Magic City" in "God of Love", "Love" in Magic City
Written by Wang Ji
The sycamores cover the "road that never widens", the small patio of the old bungalow emits a burst of coffee; the "net red" cafes are dotted with young men and women discuss the dramas they have just watched...
Within two kilometers of Wuyuan Road in Shanghai's West District, it is the main filming location of the Shanghainese film "Love Myth", which has recently set off a "research boom" of Shanghai culture. Here, Fellini with butterfly puff pastry, braised pork with high heels, gentleman of the "old Koehler" with "grocery store wisdom", little cobbler can also have "coffee time"... The fireworks of life and the emotional yearning of urban people are naturally connected, and it seems that there is no way to find a "place to stay".
"Love Myth" producer and starring Xu Zheng. Courtesy of Shangying Group
Just as "Zhiming and Chunjiao" is to Hong Kong, "Long Live Love" is to Taipei, shanghai also has its own movie. Industry insiders sighed that in the past 30 years, in addition to the novel "Blossoms", this is the most accurate, vivid and pyrotechnic film depicting Shanghainese. Those cramped and real life trivialities give "Love Myth" a rare sense of fashion, showing the urban style of Different Levels of Shanghai.
The magic capital in "Eros"
Some people say that Shanghai, which has been stationed in the "background board" for many years, has finally been able to show its truest appearance, and "Love Myth" condenses the new flavor of the current era with the small taste of Shanghai. In the film, the audience gets the enjoyment of "roaming Shanghai": the middle-aged "Lao Bai" rides a bicycle to buy vegetables, the electric light on the corner staircase of "Miss Li"'s house flickers on and off, "Gloria" learns to paint oil paintings in the patio, and "Lao Wu" comfortably waters flowers on the windowsill...
"My films do not have the Bund, Lujiazui, Pudong those high-rise buildings and elite life, I just want to show some urban life, ordinary people's living conditions." 」 In the view of Shao Yihui, director of "Love Myth", Shanghai has both exquisite and affordable, foreign and market, mixed with international and local temperament, anyone can live a "decent life"; in the past 6 years of living in Shanghai, you can always feel the people-oriented and inclusive culture of Shanghai, so that you like the city.
"Love Myth" director Shao Yihui. Courtesy of Shangying Group
"There are long queues of butterfly puff pastry (shops) on Tianyaoqiao Road, the cafes in the movie have become 'internet celebrities', and many people go to our pick-up spots to 'punch in', I didn't expect everyone to be so happy." Xu Zheng, producer and star of "Love Myth", said that the film accurately captures the small fragments of life with a peaceful, sober and tolerant attitude, and there is a kind of "small and beautiful", which is a real contemporary and urban feeling. Shanghai's urban spirit and humanistic heritage should be expressed by more works.
Good movies can make the spirit "alive". Wang Jian'er, chairman of Shanghai Film Group, believes that "Love Myth" makes the audience feel kind, natural and full of life, while at the same time touching the soul, triggering thinking, and allowing people to pursue a better state of life and interpersonal relationships. Through the popularization of such a Shanghainese film, it is of great benefit to plant the spirit of the city and shape the character of the city.
"Love" in the Magic City
In "Love Myth", the poetic story between "Lao Wu" and the famous Italian actress Sophia Roland is deeply loved by Shanghai audiences. Zhou Yemang, the actor of "Lao Wu", also said that "Lao Wu" is actually the adherent of the "love myth", he spent his life to wait for the most beautiful love in his heart, and because of the polishing of time, this love became more romantic and moving.
Shanghai is the birthplace of Chinese cinema, and film culture is one of the spiritual heritage of the city. Whether it is Sophia Roland or Fellini's "Love Myth" that appears repeatedly in the film, these hidden "fan complexes" connect the inside and outside of the film, making The Shanghai audience who loves movies smile. Some fans said that "Love Myth" seems to have passed through the tunnel of time, using contemporary thinking to give "Love Myth" on the other side of the world a practical answer.
Shanghai, known as the "Magic Capital", attracts the rapid rooting of movies in the city with the unique charm of an international cultural metropolis. In recent years, Shanghai has introduced a number of policies to promote the accelerated development of the film industry in terms of funding support and filming services; Shanghai's urban film box office has "led" the country for many years, which also shows that the city's film industry development momentum is improving.
"Internationality and locality have been well integrated in the city, which is a very important embodiment of Shanghai's urban atmosphere." Du Liang, an assistant researcher at the Institute of Literature of the Shanghai Academy of Social Sciences, said in an interview with China News Network that urban culture has always been an important part of film image expression, especially for Shanghai, which has a diverse image, it is indeed necessary to "see" the city from different angles.
As for how can small and medium-budget films continue to create "myths" after "Eros"? In Du Liang's view, the "secret" may lie in doing a good job in its own focus market, ""Love Myth" is positioned in romance films and dialect movies, and it is relatively well done in these two aspects, so it has produced a good public opinion influence and topic detonation. Forming a film culture consensus between creators and audiences will be an effective strategy for genre film production. (End)