Added to the calendar on August 15th, at the Beijing Agricultural Exhibition Center, a series of demonstration meetings on gaoyou ma duck medicinal food with the theme of people's livelihood and health, known as "Gaoyou Ma Duck Entering Ten Thousand Homes, Medicinal Food and Food Throughout China", was grandly held.
Yang Wenxi, vice mayor of Gaoyou Municipal Government, delivered a welcome speech on behalf of Gaoyou Municipal Government
It is reported that the event was hosted by Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd. and co-organized by the China Medicinal Diet Research Association. The project of this conference is the first landing project of the first batch of 19 projects in Jiangsu Agro-ecological culture industrial park in China. The leaders and guests attending the event were: Liu Jian, General Counsel of the Project, Counselor of the State Council, and former Vice Minister of Agriculture, Ge Zhirong, Counselor of the State Council, Deputy Director of the State Administration of Quality Inspection and Quarantine, and President of the Association of China Association for Quality Inspection and Quarantine, Cheng Xueqian, Deputy Inspector of the Counselor Office of the State Council, Liu Zhiren, Counselor of the State Council, Zhang Gang, Counselor of the State Council and Chief Engineer of the General Administration of Quality Supervision, Inspection and Quarantine, Guo Tingjie, former Counselor of the State Council, Researcher of the Scientific Research Institute of the Ministry of Communications, former Counselor of the State Council, and zhang Heyong, former deputy director of the State Medical Bureau, and Wang Dongming, director of the High-speed Railway Construction Office of the State Council. Ao Wanzhong, director of the Regional Economic Institute of the International Cooperation Center of the National Development and Reform Commission, Liu Xinlu, director of the Agricultural Product Quality and Safety Center of the Ministry of Agriculture, Yang Rui, president of the China Medicinal Diet Research Association, Major General Han Dong, general consultant of the project technology, vice president of the China Medicinal Diet Research Association, and medical doctoral supervisor Gao Sihua, gaoyou city leaders, famous Taiwanese scholar Han Ronghua, etc. The meeting was presided over by Liu Jun, Secretary General of the Preparatory Committee of China Jiangsu Agro-Ecological Culture Industrial Park.
Han Zonghai, head of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., spoke on behalf of the project implementation unit
Yang Rui, president of the Chinese Medicinal Diet Research Association, delivered a speech
Senior chefs introduced "Lingzhi Luohan Duck", "Mulberry Cow Seven Gui Duck", "Red Yeast Cassia Duck", "Three Seven Days Ma Duck" to the delegates
Yang Rui, president of the China Medicinal Diet Research Association, and others awarded medals to Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd. respectively
First of all, Yang Wenxi, vice mayor of Gaoyou Municipal Government, delivered a welcome speech on behalf of Gaoyou Municipal Government, saying: Gaoyou is a famous cultural city with a long history, the birthplace of Diyao's hometown and Yao culture, and an important area of Jianghuai civilization and postal culture. The territory is covered with lakes and ditches, and the water area accounts for 40% of the total area. Gaoyou Lake is the sixth largest freshwater lake in China and the third largest in Jiangsu Province, and is an ecological water city suitable for living and working. Gaoyou welcomes everyone to invest in the industry and travel to investigate.
Zhan Dongzhou, director of the management committee of Gaoyou Chengnan Economic New Zone, introduced Gaoyou Ma Duck, he said: Gaoyou Ma Duck is one of the three famous ducks in China, which has a history of thousands of years, the duck is good at diving, eating fish and shrimp, and has won the National Famous Brand Product Award and the Gold Medal of the International Exposition for many times. Gaoyou Chengnan Economic New Area is the ecological breeding base of Gaoyou Ma Duck, and it is also the location of the project, and it must be dedicated to providing quality services for enterprises in the area and providing an ecological breeding environment for Gaoyou Ma Duck to fly out of Gaoyou.
Han Zonghai, head of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., spoke on behalf of the project implementation unit. He said that the project of this meeting is the first landing project of the first batch of 19 projects in China's Jiangsu Agro-ecological Culture Industrial Park. China Jiangsu Agro-ecological Culture Industrial Park is a systematic project dedicated to "one big and one small, assured pension", and also a dream project dedicated to promoting the construction of healthy and assured food. The general consultant of the project is Liu Jian, counselor of the State Council, former vice minister of the Ministry of Agriculture, and chairman of the China International Poverty Alleviation Center.
Under the strong care and support of party committees, governments and all sectors of society at all levels, the company will take the promotion of the health of the Chinese people as its mission, produce assured, delicious and healthy food, and is setting up 3,000 franchise stores nationwide and 100 franchise stores in Beijing, serving the Chinese dream with high-quality products and high-quality services. Xu Xianghua, former mayor of Gaoyou Municipal Government and secretary of the Party Committee of Yangzhou Technical College, made a speech from the perspective of project talent training.
An important part of the activity is to taste the authentic medicinal food Gaoyou Ma Duck. Before the tasting began, in the continuous applause of everyone, Professor Gao Sihua, general consultant of the project technology and vice president of the China Medicinal Diet Research Association, introduced the process of combining the "Gaoyou Ma Duck" produced by the high-quality ecological base and the medicinal diet development formula of the Chinese Medicinal Diet Research Association from the perspective of medicinal diet and health care, and he hoped that the combination of the two would be a joint benefit to the citizens, and the beautiful cooperation of "golden wind and jade dew will win over countless people" from the perspective of medicinal diet and health care.
Lin Aimin, a well-known media person and director of the Legal Affairs and Publicity Department of the Preparatory Committee of the Jiangsu Agricultural Ecological Culture Industrial Park in China, told the origin of the Qianlong Emperor's lower Jiangnan and Gaoyou Ma Duck from the perspective of Gaoyou Ma Duck and Yangxin Culture. He hoped that in today's advocacy of healthy food, everyone will jointly promote the Gaoyou Ma Duck culture, spread the Gaoyou ecological environment, truly let the Gaoyou Ma Duck culture go to the world, and let the medicinal food Gaoyou Ma Duck enter thousands of households.
In the introduction of the senior chef, the participants tasted the "Lingzhi Luohan Duck", "Mulberry Cow Seven Gui Duck", "Red Yeast Cassia Duck" and "Three Seven Heavens Ma Duck" in turn. According to Chairman Wu Yuchang, Gaoyou Ma Duck Medicinal Diet contains more than 20 kinds of precious medicinal material ingredients, and the medicinal material base of medicinal food originates from Xingchang Mushroom Industry Technology Co., Ltd. in Shibing County, Guizhou Province, and the same as the Ma Duck Base, all implement two-dimensional code traceability tracking. The ecological environment of the base ensures the long-term consumption of medicinal food and delicacies, and can play a very good conditioning effect on the body.
At the same time of tasting, hundreds of media reporters interviewed the relevant responsible persons of the project. According to Zhang Bo, head of the Charity Foundation of the Preparatory Committee of China's Jiangsu Agricultural Ecological Culture Industrial Park, the project is also a charity project, and every time a product is sold, a quantitative amount will be extracted for poverty alleviation and charity.
Zhang Weicheng, executive deputy general manager of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., made a statement on the implementation of the project from the perspective of infrastructure construction. Wang Zemin, director of the processing and production plant of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., introduced the product production process and quality assurance. Tu Zhinian, deputy general manager of the company, introduced the logistics system of the company's rapid supply market. During the interview session, the company's responsible persons Han Qizhen, Yang Chunfang, Lin Aimin, Wang Zhengfang, etc. also answered the reporters from different angles such as marketing reception, brand and price, food and medicinal food.
Subsequently, Yang Rui, president of the China Medicinal Food Research Association, was awarded the bronze medals and certificates of "Standing Director Unit", "Group Member" and "Designated Unit" to Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., and named the Gaoyou Ma Duck Medicinal Diet Series.
Wang Zhenggui, head of the franchise department of the company, explained the conditions for joining, and he welcomed the elites who are interested in the operation of Gaoyou Duck medicinal and health products to work together to use the brand and influence of Gaoyou Duck to expand their operations and jointly devote themselves to the manufacture and operation of China's assured medicinal diets.
At this event, the first batch of ten franchisees successfully signed the contract. Qiu Longzhang, chairman of Wenzhou Xinhe Footwear Co., Ltd., the signing representative, said in his speech that he was originally engaged in traditional shoe manufacturing, and with the white-hot market operation, the company is also seeking transformation and diversification. After careful consideration and investigation, he believes that the industry on the tip of the tongue is an industry that will never wither. With the strong support of the Municipal Party Committee and the Municipal Government, the high duck of the three famous duck families in China provides a strong guarantee for the smooth operation of the market on the basis of the healthy formula of the China Medicinal Diet Research Association. Therefore, it is an honor to be one of the first franchisees. The reporter saw that many representatives at the scene surrounded Yang Wenxi, deputy mayor of Gaoyou City, for policy consultation and learned about the details of joining from Wang Zhenggui, head of the company's franchise department.
Finally, Liu Jian, counselor of the State Council, former vice minister of the Ministry of Agriculture, former director of the Poverty Alleviation Office of the State Council, and chairman of the Council of the China International Poverty Alleviation Center, delivered a speech. First of all, he affirmed the concern and support of the Gaoyou Municipal Party Committee and the Municipal Government for agricultural projects; affirmed the foresight of agricultural products entering Beijing and looking for the development of the national market; affirmed the foresight of the China Medicinal Diet Research Association to rely on local governments to develop medicinal food Gaoyou Duck; in particular, affirmed that China's Jiangsu Agricultural Ecological Culture Industrial Park actively cooperated with local governments to make Gaoyou Ma Duck with agricultural geographical indications go to the whole country to benefit the people of the country, and also regarded advocating poverty alleviation and hand-in-hand charity as an obligation and responsibility. Finally, he hoped that Gaoyou Ma Duck could use the opportunity of medicinal diet health to accelerate the pace of franchising, strict management, virtuous circle, rolling development, so that medicinal Gaoyou Ma Duck could enter thousands of households and provide trustworthy table healthy food for a better life Chinese.
High-quality hemp duck
Yang Chunfang, deputy general manager of Jiangsu Guikang Ecological Food Technology Development Co., Ltd., said: Even in the Gaoyou market, it is difficult to buy real Gaoyou hemp ducks, and now 80% of the ducks sold in the market are Shaoxing ducks. Gaoyou hemp duck is one of the three major duck systems in the country, the duck is good at diving, eating live food, screws, fish and shrimp, rice, famous at home and abroad, its meat is delicious, is the egg meat compatible with the characteristics of gaoyou hemp duck, hemp duck general growth cycle after 120 days, weighing more than 2.5 kg, Gaoyou City Duck Group incubation base duck farm live duck price of 25 yuan per kilogram, because the cost of high-post duck feeding is large, many duck farmers are driven by interests, to Shaoxing duck flood the market, so the authentic duck on the market can be described as "a duck is difficult to find". Gaoyou Ma Duck medicinal food series plus Ganoderma lucidum, tianma, sanqi and other more than 20 kinds of precious medicinal materials prepared and processed, the direct cost of each more than 200 yuan, plus logistics supply, personnel taxes, etc. are not included, of course, value for money.
The difference between the association between medicinal food and ordinary cuisine
Tu Zhinian, head of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., introduced that in the "Compendium of Materia Medica", it is recorded that the birds are still female, while the ducks are only male; the birds are precious and young, and the ducks are only noble. Gaoyou old ma duck soup has the effect of nourishing yin and moisturizing the lungs, strengthening the spleen, dissolving phlegm and coughing, while Ganoderma lucidum calms the nerves, strengthens the stomach, removes phlegm, and activates blood. For example, the prestigious "Ganoderma lucidum Luohan Duck" in the Jianghuai area, in accordance with the scientific formula developed and supervised by the Chinese Medicinal Diet Research Expert Committee, is formulated with more than 20 kinds of precious medicinal materials, which helps to improve the immunity of the human body after eating, and has a conditioning and health effect on different groups. Whether it is duck meat or duck soup, it is the essence, and it is more beneficial to strengthen the body and prevent diseases for a long time.
How to join the Gaoyou Ma Duck medicinal food series project
Wang Zhenggui, head of the marketing franchise department of Jiangsu Guikang Ecological Food Science and Technology Development Co., Ltd., emphasized: Project franchise sub-demonstration direct sales stores, regional general agents, provincial agents, city and county three-level agents, rewards and distribution in accordance with the assessment and consumer satisfaction are linked, with the People's Republic of China citizens, natural persons and corporate legal persons can apply to join. The project team will make a unified store style, unified store uniforms, unified supply, unified pricing, unified formula, and divide into three grades of medium and high grades for the demonstration direct sales store. Low-grade, three dishes and one soup, medicinal food for 3-4 people to eat working meals, RMB 150 yuan; mid-range, 10 dishes and a soup, for 8-10 people to eat, RMB 800 yuan; high-grade, eight cold + 10 dishes and a soup, for 12 people to eat, RMB 3000-4000 yuan. The headquarters is responsible for raw material distribution, technical business guidance, and the store manager is uniformly trained by Yangzhou Technician College and certified to work. Major supermarkets, communities, hotels and hotels, Internet shopping all implement vacuum packaging, the shelf life is 30 days, and all the above shelf life is uniformly repurchased by the headquarters to ensure the first-class quality and brand degree of the products.
The origin of Qianlong and the "Lingzhi Luohan Duck"
Historically, Qianlong once had a fondness for the "Lingzhi Luohan Duck". "The hemp duck smoke is chaotic, the fish and shrimp are happy in the rain", "In the people's reeds, the hemp duck is full of pond slopes". Gaoyou Ma Duck has a history of thousands of years, the duck is good at diving, eating fish and shrimp, has won the National Famous Brand Product Award and the International Exposition Gold Medal for many times, and is one of the three famous ducks in China. The "Compendium of Materia Medica" records that the birds are still females, while the ducks are male; the birds are precious and young, and the ducks are only noble. Gaoyou old ma duck soup has the effect of nourishing yin and moisturizing the lungs, strengthening the spleen, dissolving phlegm and coughing, while Ganoderma lucidum calms the nerves, strengthens the stomach, removes phlegm, and activates blood. Lingzhi Luohan duck in the Jianghuai area has long been famous, according to legend, when the Qianlong Emperor went down to Jiangnan, he was occasionally infected with wind and cold, dizzy and weak, and after drinking a meal of "Lingzhi Duck Soup", he suddenly felt refreshed and refreshed, and even claimed praise: Excellent! Studies have shown that "Ganoderma lucidum Luohan Duck" has the special effect of enhancing immunity, regulating secretion, preventing old age, strengthening the body, nourishing yin and supplementing deficiency.
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