Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Yellow Beats
Reports from The GreatAuto
Obviously, the dual-vehicle strategy and the creation of differentiation are the most commonly used strategic means by major car companies in the domestic market in recent years. For Toyota, 2021 can be regarded as a year for them to push this strategy to the climax, and has released the four sister models of the new Highlander and Crown Land, Asiatic Lion and Lingshang, Lingfang and Weisa, and Fenglanda and Corolla Reifang.
Just on January 6, GAC Toyota Fenglanda was finally officially listed, inheriting the high-value gene of GAC Toyota's "Landa Series", and Fenglanda brought a "full load of fun" young SUV to the new generation of dynamic people and young family users with its comprehensive product strength. A total of five models of the new car were launched, and the market recommended guidance price was 125,800-169,800 yuan.
Fenglanda is a new car between Willanda and C-HR, which is positioned in the GAC Toyota SUV sequence, which is equivalent to the car sequence in which Ling Shang is sandwiched between camry and Ralink, which belongs to the market re-segmentation product. The biggest highlight of Fenglanda is based on the new TNGA-C platform, compared to the personality of C-HR, Fenglanda's attributes are more family-oriented.
Five core strengths
Empower the journey to the next level
GAC Toyota's new compact SUV Fenglanda, born on the world's leading TNGA-C platform, adopts the new design concept of "Urban Active" with urban superiority and youthful leaping temperament, and helps the "pioneers" in the new era enjoy the advanced journey with the five core strengths of the comprehensive advancement.
A compact SUV with no tight space
The Frontlander has the leading body size in its class, with length, width and height reaching 4485mm/1825mm/1620mm and wheelbase 2640mm. At the same time, thanks to the 775mm head space in the rear and the adjustable angle rear seats, it not only brings the convenience of getting on and off the car easily even with a baby in their arms, but also allows the occupants to clearly feel the comfort of the large space.
In terms of storage, the trunk has a capacity of up to 438L, making it easy to fit four 22-inch and two 24-inch cabin cases. Not only that, but the second row of seats also supports 4/6 split reclining, which can maximize the daily storage needs and hold every life you want. At the same time, the extremely low height of the trunk of 720mm from the ground provides maximum convenience for all kinds of people to carry items.
Both performance and fuel consumption are taken into account
Powered by the class-leading TNGA 2.0L Dynamic Force Engine engine, the Feng Lanta has a maximum power of 126 kW and a low fuel consumption of 5.7L/100km under nedc. Match the 10-speed Direct Shift-CVT transmission that simulates a classic gold power combination. At the same time, the new car follows the low center of gravity, wide body, high rigidity body design of TNGA models, with a minimum turning radius of 5.2m, and the open driving vision of the front and rear windows carefully designed for the driver, which not only makes it easier to turn around and turn, but also brings the driver a driving pleasure and handling pleasure beyond the previous compact SUVs.
Personality
Draw a line from mediocrity
The distinctive sharp streamlined design, three-dimensional chimeric front and rear fenders, and the aluminum alloy wheels with bright cutting treatment, the whole vehicle presents a sharp and unstoppable body posture. The sharp LED headlights and suspension LED combination taillights set off the sense of movement and power of the whole vehicle. The new car offers a total of 7 bicycle colors and 4 dual car colors, including glazed gold, coral red, platinum pearl white, desert gold, fluorite blue, crystal silver, and ink crystal black, to meet the diverse needs of young consumers in an all-round way.
In terms of interior, Fenglanda adopts a smart and spacious visual design with a sense of space, the steering wheel and gear lever adopt a delicate leather wrapping, and the high-end model is equipped with a 7-inch color TFT multi-function information display and a 9-inch electronic voice navigation system, presenting the advanced sense of urban SUVs.
Security intelligence goes hand in hand
In order to further meet the needs of the new generation of dynamic people for intelligent networking, the new car has introduced the "Fengyun Yuexiang" intelligent interconnection service to realize the remote control of the vehicle by mobile phone. Including "Hello Xiaoyue" intelligent assistant, in-vehicle system OTA remote upgrade, car home interconnection, remote air conditioning, enjoy parking, enjoy refueling, theft tracking and other up to 14 intelligent remote services. Support HiCar/Carplay/Carlife multiple smartphones, which can realize many popular functions such as online navigation, online video and audio, bluetooth music, etc.
Not only that, the new car is also equipped with a panoramic sunroof (can be opened, with anti-pinch function), automatic anti-glare inner rearview mirror, intelligent anti-pinch electric induction tailgate (with memory function), PVM panoramic monitoring system, the whole series of standard TPMS tire pressure monitoring system (with numerical display), intelligent dual-cycle automatic air conditioning, intelligent keyless entry system, one-key start and other advanced high-value configurations of the leading level.
In terms of active safety, Fenglanda is equipped with Toyota Safety Sense (Toyota Collision Avoidance Assist Kit), including PCS Pre-Collision Safety System (with forward pedestrian recognition), DRCC Dynamic Radar Cruise Control (with full speed domain follow-up function), LTA Lane TrackIng Assistance System and AHB automatic adjustment high beam system. Reach the level of quasi-L2 automatic driving, further refine the use scenarios, and provide advanced safety guarantees that are better than the same level.
In terms of passive safety, the entire Fenglanda series is equipped with 7 or more SRS airbags as standard (9 SRS airbags for high-end models). At the same time, the new car adopts the new GOA high-rigidity body based on the TNGA architecture, which has higher safety and more stable driving.
Write at the end:
From the perspective of the price and positioning of Fenglanda, the biggest opponent after the listing should be the Nissan Qashqai, which is also an entry-level compact SUV, and from the perspective of product strength and brand reputation, both will become strong opponents of each other.
Overall, after the launch of Lingshang and Fenglanda, GAC Toyota has cut the market more closely. In the new "mezzanine subdivision model", the 2.0L naturally aspirated engine is planned, or it is easy to attract consumers who "like the Toyota brand because of their mature and stable performance".
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