Although it is a latecomer in the market, Fenglanda occupies the advantage of being the first mover in technology in the five dimensions of design, space, power, safety and intelligence, and has become the most powerful competitor at this level.
Text / "Autobot" Lu Shan
The competitive compact SUV market wins the strongest competitor. On January 6, gac motor Toyota's latest model of the "Landa series", feng landa, was officially launched.
As a compact SUV using the new Toyota TNGA-C platform, the Fenglanda listed this time not only inherits the consistent high-value gene, but also has a price of only 125,800-169,800 yuan for five models, and the outstanding cost performance makes the mainstream models in the market feel pressure.
With the listing of Fenglanda, GAC Toyota SUV family has established a "pyramid" layout of SUV high-value products led by Highlander, With Veranda and Weisa as the backbone, and Fenglanda and C-HR as the base plate, so as to further meet the diversified needs of users in the new era and strongly lead the high-quality growth of GAC Toyota.
Five technical advantages, breaking through the upper limit of the value of compact SUVs
For compact SUVs aimed at young consumers, in addition to the price of intimate, high-value product power is still the key to attracting audiences. Although it is a latecomer in the market, Fenglanda occupies the advantage of being the first mover in technology in the five dimensions of design, space, power, safety and intelligence, and has become the most powerful competitor at this level.
Face value advantage: unique recognition of the sharp streamline design, three-dimensional chimeric front and rear fenders, with bright cutting treatment of aluminum alloy wheels, the whole vehicle presents a sharp and unstoppable body posture. The sharp LED headlights and suspension LED combination taillights set off the sense of movement and power of the whole vehicle.
The new car offers a total of 7 bicycle colors and 4 dual car colors, including glazed gold, coral red, platinum pearl white, desert gold, fluorite blue, crystal silver, and ink crystal black, to meet the diverse needs of young consumers in an all-round way.
In terms of interior, Fenglanda adopts a smart and spacious visual design with a sense of space, the steering wheel and gear lever adopt a delicate leather wrapping, and the high-end model is equipped with a 7-inch color TFT multi-function information display and a 9-inch electronic voice navigation system, presenting the advanced sense of urban SUVs.
Space advantage: Fenglanda has the leading body size in its class, with a length, width and height of 4485mm/1825mm/1620mm, and a wheelbase of 2640mm. At the same time, thanks to the 775mm head space in the rear and the adjustable angle rear seats, it not only brings the convenience of getting on and off the car easily even with a baby in their arms, but also allows the occupants to clearly feel the comfort of the large space.
In terms of storage, the trunk has a capacity of up to 438L, making it easy to fit four 22- and two 24-inch cabin cases. Not only that, but the second row of seats also supports 4/6 split reclining, which can maximize the daily storage needs and hold every life you want. At the same time, the extremely low height of the 720mm trunk off the ground provides the greatest convenience for all kinds of people to carry their belongings.
Power advantage: Fenglanda is equipped with the class-leading TNGA 2.0L Dynamic Force Engine engine, with a maximum power of 126kW, comprehensive operating condition (NEDC) fuel consumption as low as 5.7L/100km, matching the 10-speed Direct Shift-CVT gearbox that can simulate 10 speeds, and the classic golden power combination.
At the same time, the new car follows the low center of gravity, wide body, high rigidity body design of TNGA models, with a minimum turning radius of 5.2m, and the open driving vision of the front and rear windows carefully designed for the driver, which not only makes it easier to turn around and turn, but also brings the driver a driving pleasure and handling pleasure beyond the previous compact SUVs.
Intelligent advantages: In order to further meet the needs of the new generation of dynamic people for intelligent networking, the new car has introduced the "Fengyun Yuexiang" intelligent interconnection service to realize the remote control of the vehicle by mobile phone, including "Hello Xiaoyue" intelligent assistant, on-board system OTA remote upgrade, car home interconnection, remote air conditioning, enjoy parking, enjoy refueling, theft tracking and other up to 14 intelligent remote services. At the same time, it supports HiCar/Carplay/Carlife multiple smartphones, which can realize many popular functions such as online navigation, online video and audio, and Bluetooth music.
Not only that, the new car is also equipped with a panoramic sunroof (can be opened, with anti-pinch function), automatic anti-glare inner rearview mirror, intelligent anti-pinch electric induction tailgate (with memory function), PVM panoramic monitoring system, the whole series of standard TPMS tire pressure monitoring system (with numerical display), intelligent dual-cycle automatic air conditioning, intelligent keyless entry system, one-key start and other advanced high-value configurations of the leading level.
Safety advantages: In terms of active safety, Fenglanda is equipped with Toyota Safety Sense Safety (Toyota Collision Avoidance Assist Kit), including PCS pre-collision safety system (with forward pedestrian identification), DRCC dynamic radar cruise control system (with full speed domain follow-up function), LTA lane tracking assistance system and AHB automatic adjustment high beam system. Reach the level of quasi-L2 automatic driving, further refine the use scenarios, and provide advanced safety guarantees that are better than the same level.
In terms of passive safety, the entire Fenglanda series is equipped with 7 or more SRS airbags as standard (9 SRS airbags for high-end models). At the same time, the new car adopts the new GOA high-rigidity body based on the TNGA architecture, which has higher safety and more stable driving.
High-value leadership, Guangfeng hit the million vehicle target
With the listing of Fenglanda, the GAC Toyota SUV family has expanded again. It not only achieves full coverage from large SUVs to small SUVs, from mainstream SUVs to trendy SUV segments, but also forms a lineup of all-engine power products including GAS, HEV, and EV, bringing consumers more and higher quality new choices.
In 2009, GAC Toyota introduced the first SUV Highlander, after 12 years of product accumulation, GAC Toyota has gradually formed a "world-leading TNGA architecture + Toyota advanced hybrid technology + Toyota high QDR gene" as the core of the SUV high-value gene, and constantly refreshed the new height of each product in their respective market segments.
GAC Toyota continues to promote brand evolution and strives to build a system capability for the production and sales of millions of vehicles. The arrival of Fenglanda will further help GAC Toyota penetrate the sinking market, develop base plate customers, and provide a strong impetus for impacting annual production and sales of 1 million vehicles.
In 2022, GAC Toyota ushered in the 18-year-old coming-of-age ceremony. GAC Toyota will conform to the development of the times, actively respond to the new development pattern of "double circulation" and "double carbon" in the country, implement the three strategic actions of "comprehensive high-end", "all-round electrification" and "all-field science and technology", realize brand evolution to brand upgrading, enter the head camp of joint ventures, and continue to mass-produce happiness for users. 【Copyright Notice】This article is the original manuscript of Automan Media, and may not be reproduced without authorization.