The repeated epidemic situation, the tightening of supervision, and the impact of multiple factors have made the film and television industry in 2021 in a deep adjustment.
On the one hand, the domestic drama comprehensive breakthrough has entered the "deep water area", and improving quality has become the consensus of the industry, and the industry pays more attention to market feedback and optimization of content creation. On the other hand, "Clear Action" cleanses the traffic bubble and inspires show stars to prove their strength with their works.
No matter how the external environment changes, the transmission of entertainment is as solid as a rock, after many industry reshuffles, steadily moving forward, in 2021, with accurate topic selection, sophisticated production and genre innovation, in the drama double track to create "Ideal City", "Meng Detective Detective", "Lady Hu Zhu" and other explosive works, becoming a well-deserved "drama almighty king".
There are only a few companies in the industry that can produce drama roundups at the same time, and the successful opening of drama roundups by passing entertainment, and even the explosion of blockbusters, can't help but make many people sigh: What kind of treasure company is this, can it have such great potential? How is the "all-round methodology" of conveying entertainment refined?
Full bloom in 2021,
Strong victory in the "Drama Almighty King"
"Left-handed variety shows, right-hand dramas, leading the in-depth layout of passing entertainment, and gaining double affirmation from the market." In the just released 2021 Variety News annual influence list, Zhao Wenzhu, president of Transmission Entertainment, won the "Pioneer Producer of the Year" award. This award is not only a personal praise for Zhao Wenzhu, but also an affirmation of the strength of the "Almighty King of Drama" in passing on entertainment.
In 2021, the name of passing entertainment frequently appears in various awards and appraisals in the industry, and this all-dimensional cutting-edge company is gradually becoming well known to more audiences through one high-quality work after another.
As a realist masterpiece launched by the transmission of entertainment and its subsidiary Houhai Culture in 2021, the realistic theme workplace drama "Ideal City" was selected as the "Annual Drama" by the 2021 Variety News Annual Influence. With the construction industry as the background, the drama sets a new benchmark for domestic industry dramas with real and grounded quality. Since the series began broadcasting in August last year to the end, word of mouth and popularity have continued to rise: Douban's highest score is 7. 8, iQiyi station heat once as high as 8257. Many construction practitioners praised the series, and Professor Yin Yilin, who is known as "the leader of China's engineering cost discipline", has also repeatedly recommended the drama on the public platform.
"Detective Detective" is a successful masterpiece of Delivery Entertainment in 2021 on the variety track. This S+ level original variety show is jointly created by Delivery Entertainment, Houhai Culture and iQiyi and Wu Tong's director team, and the program integrates script killing with classic IP innovation, giving classic IP a richer value connotation and a new communication path, which is concerned and sought after by many young users.
It is no accident that the extraordinary strength of the delivery entertainment in the drama double track is no accident. Known as the successful opening of the new pattern of ancient puppet dramas, "Lady Hu Zhu" is jointly produced by Penguin Film and Television, Jiaxing Media, Houhai Culture, and Runaway Pictures, a subsidiary of Transmission Entertainment Group. During the broadcast of the drama, the popularity list of data platforms such as Cat's Eye, Lighthouse, Detaven, and Bone Duo was TOP1, with more than 4.1 billion network broadcasts and a cumulative hot search of 1300+ on the whole network, which not only brought hot TV drama market in Q4 of 2021, but also more powerfully countered the market's doubts about ancient puppet dramas; the annual blockbuster "Chess Soul" in 2020 was jointly produced by iQiyi, Houhai Culture and Little Sugar Man Media under Transmission Entertainment. The drama is adapted from the manga work of the same name by Japan's Shueisha, with a Douban score of 8.8, and even picky fans of the original praised it as "respecting the original, and the localization adaptation has highlights".
In addition to the production of the drama, a number of signed actors who delivered entertainment also had a brilliant performance last year. Yang Chaoyue, as the artist who has received the most attention from the outside world, is not only in "Extreme Challenge Treasure Line 2" and "This! It is the trend" and many other variety shows showed an excellent "sense of variety", but also faded in the "Ideal City", was praised by many audiences for his acting skills have improved; Li Yitong was a model worker last year, with "My Time, Your Time", "Li Song Xing", "Ideal Shines on China" and other popular dramas, as well as "Nine Cold Nights" and "Wild Ride" two new dramas started; new actor Zhou Cheng'ao successfully entered the audience's field of vision because of his role in the word-of-mouth network drama "Love is Delicious". In addition, the well-known screenwriters Shu Huan and Su Biao, who were signed by the delivery, respectively wrote the scripts of the costume comedy "Deyun Vasher" and the movie "Wash white", and the dramas "Programmers Are So Cute" and "Miss Crow and Mr. Lizard" directed by director Wu Qiang were listed at the WeTV 2021 Drama Annual Awards.
From left to right: actors Yang Chaoyue, Li Yitong, Zhou Cheng'ao
It is not difficult to see that the "all-round drama" of passing on entertainment is reflected in all aspects, not only can it closely follow the pulse of the times to produce a popular drama comprehensive work, but also has a unique vision and accurate placement when selecting projects for its actors, and the works of signed directors and screenwriters are mostly won by word of mouth.
Under the cold winter of film and television,
How was the "Almighty King" refined?
Blockbusters can be found, especially in the film and television industry, which is highly susceptible to interference from external factors. Passing entertainment can bet on success many times and become the "Almighty King of Drama", in addition to the good luck blessing of "heaven and place and people", what is done right?
Good content is always fundamental.
As Zhao Wenzhu said, "This is an era where content is king", and good content has always supported the continuous testing and innovation of transmission entertainment. Each project of conveying entertainment creation adheres to the "original intention" and "ingenuity" of doing a good job.
Taking the drama series as an example, Zhao Wenzhu never limits the scope of the theme and the direction of the topic, but requires that the characters and stories must be written well. She often advises the planning team to "not forget the original intention", everything starts from the content, "instead of being anxious to develop three out a year, it is better to spend two or three years to make a work with good word-of-mouth ratings, and the value to the team and the company will be greater." ”
The ingenuity of conveying entertainment in the creation is even more numerous. For example, "Ideal City" alone polished the script for four years, which lasted 245 days before and after shooting; all the scenes of "Detective Detective" were reproduced according to the texture of the original drama, just to let the audience get the "immersion" in it; in order to shoot "Chess Soul", the creative team not only invited professional chess players as professional consultants, but also collectively "opened a small stove" before shooting, learned Go skills, unlocked Go theory and practice, and observed the life and work status of professional chess players.
A good system and an efficient management system are the "perpetual motion machines" that support the continuous production of good content for entertainment.
As a Hong Kong listed company, Transmission Entertainment takes the creation and production of film and television comprehensive content as the main commercial value empowerment, and its business involves the production and distribution of movies, TV series and variety shows, artists, celebrity brokers and other dimensions. At the beginning of last year, Delivery Entertainment shifted from the initial "pyramid stage" to a fan-shaped business model - with The Transmission Entertainment Group as the main control, the core business line of film and television as the fan bone, and talents and partners including directors, screenwriters and artists as the fans.
Deliver the entertainment sector business model
Under the fan-shaped business model, the development trend of "fan" can be expanded indefinitely, which means that the business is continuously lengthened and deepened vertically. This model not only helps Delivery Entertainment to carry out deeper incubation and more diversified presentation in terms of content, but also allows Delivery Entertainment to quickly adapt to the new normal of the epidemic even in the environment of negative expectations under the influence of the epidemic and the industry, and actively expand new formats in the fields of celebrities and related products and short video business.
A reliable and stable team is the core force that helps deliver entertainment to open the bow left and right on the drama track.
Transmission Entertainment successfully opened up the upstream and downstream resources of the platform, production company, brokerage company and other industries, and participated in the whole project through the integration of resources, truly realizing "resource integration" and "strong alliance". Among them, Houhai Culture, as the core creative force of transmission, is responsible for content production and IP development and incubation; passes Quark to Shu Huan and Su Biao as the core competitiveness; passes on the four forces with young director Wu Qiang as the core creative force; and transmits the stars and Wenlan culture with artist brokerage as the main business.
From left to right: screenwriters Shu Huan and Su Biao, and director Wu Qiang
When Houhai is developing its own projects, the transmission of the four forces will be connected to external projects. Different projects are developed at the same time, backed up each other, and different business links support each other, which can ensure that there will be projects developed by the transmission entertainment system every year, "In fact, we now have reserves for each company and each team, which is fortunate; in terms of time and funding arrangements, we also try not to let multiple large projects start at the same time, at least staggered for a month or two." In this way, even if there is an unexpected situation in the series and there is no satisfactory result in the year, we will have at least two variety shows to meet with the audience every year. ”
Nowadays, on the basis of the production of comprehensive content, Transmission Entertainment is establishing a moat of the film and television comprehensive industry chain, testing the whole process of ecological development, penetrating the upstream and downstream fields of the film and television comprehensive industry, and is expected to open up the film and television comprehensive industry chain and form a competitive closed-loop industrial model. In a large number of practices, the transmission of entertainment, the exploration and summary of a set of "drama comprehensive all-round methodology", has long been not limited to the production of one or two explosive drama synthesis, but can be continuously copied, for more projects to learn from, use.
Rich content reserves are poised to be developed,
2022 is headed for a new phase
The new year begins, and for the delivery of entertainment, it will usher in a "big harvest".
At present, the costume love suspense drama "Holding koi Xianggong" produced by Houhai Culture, a subsidiary of Transmission Entertainment, has been completed, and other reserve dramas such as "Black Soil Speechless", "Abnormal Death", "Ten Million and Spring Residence", "Redemption on the Blade", "Half city Wind and Moon", as well as variety shows "Like You and Me Too 3", "Peach Blossom Garden in the City", "Worry Relief Photo Studio" and other projects are in smooth progress. When it comes to the content layout of delivering entertainment, Zhao Wenzhu summed up the goal as doing a good job of "two poles": one is to do "extremely large", that is, to produce "S-rated" explosive projects in the production industry; the other is to do "extremely small", that is, to produce projects that are small and broad, closest to young people, and win by content.
The rich content reserve attracts more and more film and television talents from inside and outside the industry to join it. As a strong backing for outstanding creators, Transmission Entertainment insists on the search and exploration of good content, fully respects and supports film and television talents, and gathers a group of outstanding screenwriters and directors with strong creative power such as Shu Huan, Su Biao, Wu Qiang, Li Yanqian, as well as Yang Chaoyue, Li Yitong, Hai Lu, Lu Yuxiao, Zhang Linghe, Liu Te, Zhou Cheng'ao, Sheng Langxi and many other signed artists with both strength and appearance.
Professional things are done by professional people, and everyone performs their duties, but they can help each other. For its creative team, delivery entertainment will not interfere too much in the selection and creation of projects, and everything is based on the wishes of the creators. Zhao Wenzhu said that the professional complementarity between transmission entertainment and creators can enable creators to focus all their time and energy on creation and exert their true value.
In 2022, Zhao Wenzhu will lead delivery entertainment to continue to move forward, "We are currently doing strategic transformation at the company level, and the future delivery entertainment must be a content company with scientific and technological attributes, and it is necessary to break the workshop model of traditional production companies." In view of the large number of episodes below 7 points in the market at present, the large-scale goal of delivery entertainment is to achieve mass production of waist works through scientific and technological means, such as screen projection and audience analysis, "Now in the industrialized production field, our project has achieved 10% cost savings, which is also a breakthrough in a fierce competitive environment." ”
"Every year at the end of the year, I found that the goals at the beginning of the year had been achieved, which was the most impressive and supportive for me and the team." Zhao Wenzhu is full of confidence in the future of delivering entertainment. We also have every reason to believe that in 2022, Delivery Entertainment will continue to adhere to the concept of "drama all-round" to deepen the industry, adhere to the "high-quality, innovative" content to create a road, and bring more surprises to the audience.
Please send the submission to the mailbox: